The consumer promotion landscape in India has undergone a radical transformation. Traditional discount coupons and newspaper advertisements have given way […]
The $2.3 Billion Reality: FMCG companies implementing gamified partner engagement platforms are achieving 3X better results than traditional incentive programs. This […]
The consumer promotion landscape in India has undergone a remarkable transformation in 2025, with artificial intelligence emerging as the driving force behind […]
In the battle for consumer attention, brands worldwide and in India are discovering a powerful truth: humans are hardwired to […]
In the world of consumer promotions, we’ve come a long way from the humble scratch card. Remember the anticipation of […]
Consumer preferences can change in a flip second. It requires the companies to keep this under consideration while designing their […]
With the rapidly increasing competition in the market, brands have become more conscious about attracting and retaining their potential customers. […]