Consumer Engagement Tag

Companies need to understand their customers’ behaviour and interests to drive sales and increase customer engagement. Identifying and defining your customer base and their needs can help you create the most suitable strategies that work for your business. You can create valuable offers for your customers if you know their interest areas and problems.
7 Inexpensive & Effective Consumer Promotion Ideas for Local Supermarket Stores

Sales promotion techniques are strategies used to increase demand for a product in the market. Every business needs a boost […]

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March 22, 2023 | No Comments

Abbott India Ltd

Challenge: Managing end-to-end incentive program for distributors efficiently.

Solution:

  1. RewardPort registered addresses and email ids of all distributors by getting a form filled with their company seal & signature and digitizing it
  2. Created reward catalogue for 5 slabs with 4 gift options in each slab category
  3. Deployed an account manager and operations resource for timely MIS & escalation management
  4. Created a full-proof reward delivery system eliminating pilferage of gifts and theft/misuse by parties
  5. Created periodic schemes for retailers- free recharge on billing of Digene products

Program mechanics: We receive a data file from Abbott team with address and gift option details of the qualified distributors every month. Tangible gifts are dispatched directly on the addresses and e-vouchers are emailed on their registered email id.