What are digital loyalty programs?

Digital loyalty programs are similar to regular loyalty programs, the only difference is that these are especially for the digital platform.

Is loyalty program part of CRM?

Yes, loyalty programs are a part of CRM in a broad aspect, however, it is not always integrated as a CRM strategy only. It is used mainly for the marketing purpose of the brand.

What is the difference between loyalty and CRM?

Loyalty is when a customer sticks with a brand by their own choice due to the quality of the products being offered by the brand. However, CRM services require constant efforts from the brand’s side to persuade the customer to stay loyal with the brand by offering them several added benefits.

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How Customised Channel Loyalty Programs are benefiting the brands?

Loyalty programs is a concept that is being adopted by the majority of companies in order to provide recognition to […]

October 17, 2023 | No Comments