ICICI Securities Limited – Success Story
Client Profile:
ICICI Securities Ltd is an integrated securities firm offering a wide range of services including investment banking, institutional broking, retail broking, private wealth management, and financial product distribution.
ICICI Securities sees its role as ‘Creating Informed Access to the Wealth of the Nation’ for its diversified set of client that include corporates, financial institutions, high net-worth individuals and retail investors.
Headquartered in Mumbai, ICICI Securities operates out of 66 cities and towns in India and global offices in Singapore and New York.
ICICI Securities Inc., the step down wholly owned US subsidiary of the company is a member of the Financial Industry Regulatory Authority (FINRA) / Securities Investors Protection Corporation (SIPC). ICICI Securities Inc. activities include Dealing in Securities and Corporate Advisory Services in the United States.
ICICI Securities Inc. is also registered with the Monetary Authority of Singapore (MAS)and operates a branch office in Singapore.
Situation
ICICI Securities Ltd. wanted to provide instant rewards to engage customers, reward customers for activity, reward customers on connect dates and festive occasion, reward customers for their patronage towards brand. ICICI Securities opted to run reward program for their icicidirect.com customer.
Solution
RewardPort designed/managed a value based e gift movie voucher good to redeem at 5000+ cinema / theater screen spread Pan India and customised redemption site www.isecmoviegv.promoredemption.com for beneficiaries. ICICI Securities Ltd, gifted free movie gift voucher to target audience via mailer and sms.
Results
ICICI Securities Ltd, successfully engaged with 70000 customers.
AU Special – Loyalty Program
A Non-Banking Finance Company (NBFC) headquartered at Jaipur, Au Financiers reaches out to low-income groups, self-employed individuals, First Time Users/ First Time Buyers and others, at far-flung locations across 10 states in India. Au Financiers provides financing in three primary segments –
- Vehicle Loan
- Housing Loan
- MSME Loan
The customers:
- Customers from : Rural Areas / Semi-Urban Areas/ Tier 2 Cities/ Farmers
Their Presence:
Au Financiers is present in 9 states – Rajasthan, Maharashtra, Gujarat, Madhya Pradesh, Chattisgarh, Delhi, Haryana, Punjab and Goa , where Majority Business comes from Rajasthan (~50%)
The Need:
Au Financiers did not have a customer engagement program. Its customer segment is primarily rural and dispersed in small pockets across the 9 states and doing traditional marketing is not a cost effective method here. Also, low technology penetration makes it inevitable for Au Financiers to use any form of digital marketing campaigns.
RewardPort’s Solution:
RewardPort offered an exclusive program, designed to make Au Financier’s customers journey as rewarding as possible – AU SPECIAL
- A Program developed on SMS & WEB to ensure maximum participation.
- Customers were offered various (Platinum, Gold, and Silver) Tier’s to marry the different/extreme spend patterns, {High/ Med/Low}.
- Personalized membership cards along Individual Login Id & Password.
- Regional language communication for better penetration and understanding.
- Differential Points were offered to Au Fin customer on (On-time EMI payment, 3-month consistency point, 6-months consistency points, add-on purchase points, guarantor/co-borrower, referral)
- An exclusive reward catalogue that offered unique products/ experiences to redeem points earned.
- A unique offer where Au Financier’s customers could redeem the points earned to pay their EMI’s
Result’s of AU SPECIAL Program:
- Increased sales By Including Enticing Awards
- Increase in Market Share
- Repeat Buying
- Retention of existing customers
- It Provided Vital Market Research
- Happy Customers
- Created brand advocates
- Edge over competition
Web Link : http://aufin.promoredemption.com