Question 1

What is a good redemption rate for a consumer promotion?

Accepted Answer

There is no universal good rate. Expected redemption depends on eligibility, communication, reward value, urgency, claim friction, channel, and audience. Compare the result with the campaign’s own forecast and objective rather than an unsupported category benchmark.

Question 2

Should ROI use revenue or profit?

Accepted Answer

Use incremental contribution margin wherever possible. Revenue can exaggerate return because it ignores product cost and purchases that would have occurred without the promotion.

Question 3

How should first-party data be valued?

Accepted Answer

Report data volume and quality separately unless finance has approved a defensible valuation method. Do not inflate ROI by assigning an arbitrary monetary value to every registration.

Question 4

Is a high claim rejection rate evidence of fraud?

Accepted Answer

Not by itself. Rejections may reflect fraud, unclear instructions, poor image quality, technical problems, or overly strict rules. Analyse reason codes and the consumer journey before drawing a conclusion.

Question 5

Not by itself. Rejections may reflect fraud, unclear instructions, poor image quality, technical problems, or overly strict rules. Analyse reason codes and the consumer journey before drawing a conclusion.

Accepted Answer

Yes, if the design can recognise permissioned participants across purchases and the measurement period is long enough. Unique codes, OTP-based identity, and transaction or invoice evidence can support the analysis, subject to privacy and consent requirements.

Question 6

How often should campaign performance be reviewed?

Accepted Answer

Operational health should be monitored during the campaign. Commercial conclusions should follow the pre-agreed measurement window because early redemption data may not reflect incrementality or repeat behaviour.

Question 7

What should an agency’s final report contain?

Accepted Answer

It should include the objective, baseline, funnel, verified outcomes, complete cost, fraud and exception analysis, segment findings, commercial impact, assumptions, and specific recommendations for the next campaign.

Question 8

How RewardPort Supports Measurable Consumer Promotions

Accepted Answer

RewardPort can connect promotion design, QR or code-led participation, OTP, invoice and OCR-assisted verification, cashback and broader reward fulfilment, WhatsApp journeys, fraud controls, support, and analytics within one operating model.The purpose is not to add technology to every campaign.

It is to choose the minimum reliable system needed to verify the target behaviour, deliver relevant value, and create a decision-ready result.

Question 9

Planning an on-pack, cashback, referral, or purchase-linked promotion?

Accepted Answer

Ask RewardPort to run a promotion measurement workshop before the mechanic and reward budget are locked.

Campaign ROI Tag