Question 1

What is agentic commerce?

Accepted Answer

Agentic commerce is a shopping model where AI systems assist consumers with product discovery, comparison, recommendations or transactions.

Question 2

Will AI make loyalty programs less important?

Accepted Answer

No. AI may make strong loyalty even more valuable because brands will need stronger preference signals when consumers rely on AI-assisted recommendations.

Question 3

What is the Loyalty Moat for Agentic Commerce?

Accepted Answer

The Loyalty Moat for Agentic Commerce is RewardPort’s framework built around six layers: Recognition, Permission, Preference, Reward, Direct Relationship and Re-engagement.

Question 4

Why are first-party consumer relationships becoming important?

Accepted Answer

As AI and platforms influence purchase decisions, brands with direct consumer relationships can better understand preferences and create relevant engagement.

Question 5

How can brands prepare for AI-driven shopping?

Accepted Answer

Brands can start by building consumer identity, improving loyalty programs, collecting first-party behavioural signals, connecting promotions with loyalty and measuring preference beyond redemption.

Question 6

Can rewards still influence loyalty in AI-driven commerce?

Accepted Answer

Yes. Relevant rewards can strengthen consumer relationships when they are connected to meaningful behaviours and personalised experiences rather than used only as discounts.

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