ABOUT THE BRAND
Yardley is an iconic global fragrance brand, known for its elegant perfumes and premium grooming products. To strengthen its presence in Modern Trade and increase uptake of its perfume SKUs, Yardley needed a high-appeal sales promotion that matched the aspirations of today’s urban, lifestyle-driven consumers.
CAMPAIGN OVERVIEW
To drive conversions at the shelf, Yardley introduced a purchase-linked offer:
Buy Yardley perfumes worth ₹499 or more → Get a guaranteed ₹200 movie voucher.
A reward designed to perfectly complement the mindset of premium personal care shoppers — stylish, experiential, and value-enhancing.
CHALLENGES
The modern trade beauty aisle is highly competitive, with:
- Multiple premium fragrance brands
- Frequent discounts & combo packs
- Impulse buying driven by value perception
- Shoppers seeking lifestyle alignment
Yardley needed a reward that would:
- Trigger immediate conversion
- Avoid price drops that dilute premium image
- Appeal to urban, entertainment-loving shoppers
- Increase average billing value (₹499 threshold)
- Strengthen shelf presence for its perfume range
The offer had to be simple, classy, and motivating.
REWARDPORT SOLUTION
RewardPort executed a ₹200 movie voucher campaign, powered by CineRewardz and BookMyShow integrations.
Why This Sales Promotion Worked
- Movie vouchers are universally appealing
- Perfect alignment with lifestyle-driven beauty shoppers
- ₹200 value provides strong perceived savings
- Digital delivery ensures instant gratification
- Encourages consumers to reach the ₹499+ billing threshold
It added a fun, experiential benefit to every perfume purchase.
WAY OF EXECUTION
RewardPort ensured seamless in-store and digital execution:
- Eligible purchases automatically qualified for the voucher
- Digital movie codes delivered via SMS/Email
- Modern Trade promoters highlighted the offer to drive upsells
- POS branding reinforced visibility at Yardley perfume shelves
- Backend validation, fulfilment & support managed by RewardPort
The flow was designed for quick decisions → quick purchases → quick rewards.
RESULTS
The campaign delivered strong sales outcomes:
- Increased conversion for Yardley perfume SKUs
- Higher footfall and interest at Modern Trade counters
- Uplift in average transaction value due to ₹499 threshold
- Improved product perception, linking Yardley with lifestyle experiences
- Strong redemption rates thanks to movie reward relevance
The entertainment incentive made the buying moment both premium and enjoyable.