Titan – Driving Valentine’s Day Sales with the “Time Stops for Love” Couple Movie Campaign

Case Studies Consumer Goods
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ABOUT THE COMPANY

Titan is one of India’s most iconic lifestyle brands, synonymous with quality timepieces and meaningful gifting. Valentine’s Day is a high-potential period for Titan, with shoppers actively seeking premium yet emotional gifts for their loved ones.

CAMPAIGN OVERVIEW

To strengthen its presence during the Valentine’s Day gifting season, Titan launched “Time Stops for Love” — a campaign offering assured couple movie tickets on purchases of ₹2,500 or more.

The goal:
Encourage gifting, spark emotional connections, and position Titan as the go-to Valentine’s Day brand.

CHALLENGES

The Valentine season comes with unique category challenges:

Heavy discounting in retail reduces brand premium appeal
Consumers look for experience-driven gifts, not just products
Strong competition from jewellery, fashion, fragrances, and accessories
Need to create a romantic, emotional narrative around watches
Quick in-store conversion needed during a short seasonal window

Titan needed a campaign that was:

  • Emotionally resonant
  • Aligned with the theme of love and togetherness
  • Strong enough to encourage upgrade and gifting buys
  • More meaningful than basic markdowns

REWARDPORT SOLUTION

RewardPort implemented a CineRewardz Couple Movie Ticket Program, reinforcing the theme of shared moments and timeless love.

Why this worked perfectly:

  • Couple movie vouchers are inherently romantic + experiential
  • Fits seamlessly with Titan’s brand theme of “time and moments”
  • High perceived value without diluting the product’s premium positioning
  • Easy for gift buyers to understand and redeem
  • Strong emotional hook for couples shopping together

The reward amplified the gifting experience and made purchases feel more special.

WAY OF EXECUTION

RewardPort ensured a smooth and effective nationwide execution:

  1. Applies on eligible purchases (₹2,500+) across Titan retail stores
  2. Shoppers received a unique code to redeem their couple movie tickets
  3. Digital redemption via CineRewardz ensured instant confirmation
  4. POS branding helped store teams showcase the Valentine’s theme
  5. RewardPort handled all backend validation, support, and fulfillment

The offer blended naturally with Titan’s premium in-store shopping experience.

RESULTS

The Valentine’s Day promotion led to notable success across Titan stores:

  • Boost in seasonal sales, especially in the gifting segment
  • Higher conversions from walk-ins to purchases
  • Improved brand sentiment, associating Titan with love and shared experiences
  • Increased package value, with buyers opting for pricier SKUs to qualify
  • Enhanced Titan’s position as the preferred Valentine gifting brand

The emotional, experience-led approach created deeper engagement than any discount offer could.

Assured couple movie tickets
on ₹2,500+ Titan purchases

Strong uplift in Valentine’s
gifting sales across stores

High engagement
driven by love-themed experiential rewards

Abbott India Ltd

Challenge: Managing end-to-end incentive program for distributors efficiently.

Solution:

  1. RewardPort registered addresses and email ids of all distributors by getting a form filled with their company seal & signature and digitizing it
  2. Created reward catalogue for 5 slabs with 4 gift options in each slab category
  3. Deployed an account manager and operations resource for timely MIS & escalation management
  4. Created a full-proof reward delivery system eliminating pilferage of gifts and theft/misuse by parties
  5. Created periodic schemes for retailers- free recharge on billing of Digene products

Program mechanics: We receive a data file from Abbott team with address and gift option details of the qualified distributors every month. Tangible gifts are dispatched directly on the addresses and e-vouchers are emailed on their registered email id.