ABOUT THE COMPANY
Samsung is one of India’s leading smartphone brands, with a strong dealer network and wide presence across price segments. In a highly saturated mobile market, Samsung continuously looks for smart, scalable promotions that help dealers convert walk-ins into buyers—without relying purely on price drops.
CAMPAIGN OVERVIEW
To boost smartphone sales and energize its dealer network, Samsung launched a sales-linked movie voucher promotion.
Every customer purchasing a Samsung smartphone received assured movie tickets, redeemable digitally through a dedicated platform.
The objective was simple:
Drive retail footfall → Improve conversion → Support dealers with an easy-to-sell value add.
CHALLENGES
The smartphone retail environment presents clear challenges:
Heavy competition with frequent price wars
Highly price-sensitive consumers
Dealers need easy talking points to close sales
Promotions must be simple, assured, and scalable
Digital redemption required to avoid dealer-side complexity
Samsung needed a reward that would:
- Add instant value without discounting
- Appeal across age groups and price bands
- Be easy for dealers to explain and promote
- Drive faster purchase decisions
- Be centrally managed and digitally trackable
REWARDPORT SOLUTION
RewardPort designed and managed a CineRewardz-powered movie voucher campaign, supported by a dedicated online redemption portal.
Why this solution worked:
- Assured movie tickets eliminated uncertainty for buyers
- Universal entertainment appeal cut across demographics
- Digital redemption ensured zero dealer workload
- Centralized platform enabled tracking and reporting
- Reward reinforced a positive, feel-good purchase experience
The solution strengthened both consumer excitement and dealer confidence.
WAY OF EXECUTION
RewardPort ensured smooth execution across Samsung’s dealer network:
- Eligible Samsung smartphone purchases triggered a movie voucher reward
- Customers received a unique redemption code at the store
- Code redeemed online via the Samsung reward portal
- CineRewardz movie tickets issued instantly
- RewardPort handled validation, issuance, reporting, and customer support
Dealers could focus purely on selling—RewardPort handled everything else.
RESULTS
The campaign delivered strong retail and channel outcomes:
- Sharp increase in smartphone sales versus the previous quarter
- Higher retail footfall, driven by the assured reward
- Improved conversion rates at dealer counters
- Greater dealer satisfaction, thanks to a simple, effective incentive
- Strong consumer response to the entertainment-led value add
Samsung successfully used lifestyle rewards to cut through clutter in a competitive category.