ABOUT THE COMPANY
Sahakari Bhandar is one of Mumbai’s most trusted retail chains, offering a wide range of household essentials, groceries and lifestyle products. To make everyday shopping more rewarding, the brand wanted to introduce an aspirational campaign that would capture customer attention and encourage greater participation.
CAMPAIGN OVERVIEW
Sahakari Bhandar launched the Hong Kong with Disneyland Holiday Campaign, giving shoppers the chance to win an unforgettable international holiday.
Instead of offering routine discounts or coupons, the campaign transformed regular shopping into an opportunity to experience one of the world’s most iconic travel destinations.
The idea was simple:
Shop. Participate. Win a dream holiday to Hong Kong Disneyland.
CHALLENGES
Retail shoppers are exposed to countless promotional offers every day, making it increasingly difficult to stand out. Sahakari Bhandar wanted a campaign that could:
- Create excitement beyond traditional discounts
- Encourage higher customer participation
- Add premium value to everyday shopping
- Build stronger brand recall through a memorable reward
- Deliver a simple campaign that appealed to families and leisure travellers
The promotion needed to inspire customers while remaining easy to participate in.
REWARDPORT SOLUTION
RewardPort designed and managed a travel-led consumer promotion built around one of the world’s most aspirational family destinations.
The solution included:
- Chance to win a Hong Kong Disneyland holiday package
- Simple voucher-based participation
- Secure campaign validation and winner management
- End-to-end travel reward fulfilment
- Complete campaign execution and customer support
The international travel reward created excitement that extended far beyond the retail purchase itself.
WAY OF EXECUTION
- Customers shopped at participating Sahakari Bhandar stores.
- Eligible purchases received campaign vouchers.
- Customers entered the promotion through the voucher mechanism.
- Valid entries became eligible for the Hong Kong Disneyland holiday draw.
- RewardPort managed winner selection, verification and communication.
- End-to-end travel fulfilment was handled by RewardPort.
The campaign remained simple for shoppers while creating a premium reward experience.
RESULTS
- Created high customer excitement across participating stores
- Increased shopper participation throughout the campaign
- Elevated the perceived value of everyday retail purchases
- Generated strong curiosity around the international holiday prize
- Enhanced brand engagement through a truly aspirational reward
- Helped Sahakari Bhandar stand apart from conventional retail promotions
The campaign demonstrated how a dream travel reward can transform routine shopping into an unforgettable customer experience.