Philips is a highly trusted brand that manufactures a wide range of products ranging from beauty, health and hi-tech medical equipment. Their products feature advancement in technology and are considered to be highly reliable. Innovation is key to their growth strategy and Philips switched to ‘Innovation and you’ as their tagline in 2013
THE CHALLENGE
The client wanted to build an engaging campaign around the Indian festival of Raksha Bandhan (celebrating the bond between a sister and a brother) as a strategy to make a larger connect and enter the Indian household.
THE SOLUTION
Our team decided to make this a special occasion and bring out memorable moments for the sister-brother duo. There is nothing to beat a movie outing together which formed the basis of our campaign. We build an integrated campaign offering movie tickets for siblings on purchase of Philips products.
THE Outcome
The campaign spread smiles and created a spike in the share of voice for the brand on social media leveraging the festive chatter