Parachute Advance Onion Oil – Movie Offer
Client: Marico (Parachute Advanced)
Campaign Objective: Marico aimed to capitalize on the festive season to boost the sales of
its Parachute Advanced Onion Oil. The campaign targeted consumers looking for value-
added purchases during the festive shopping period.
Strategic Approach: To make Parachute Advanced Onion Oil stand out in a highly
competitive market, Marico, in partnership with RewardPort, decided to offer a free movie
ticket with every purchase. This offer was designed to align with the festive spirit, adding an
extra layer of incentive for potential customers.
Campaign Offer: Customers who purchased Parachute Advanced Onion Oil were rewarded
with a free movie ticket worth Rs. 399/-. This offer not only provided immediate
gratification but also positioned the product as a more attractive and value-for-money
option during the festive season.
Implementation: RewardPort played a critical role in ensuring the smooth execution of the
campaign. From managing the distribution of movie tickets to providing customer support,
every aspect was meticulously handled to provide a seamless experience.
Impact and Value Addition: The campaign was a resounding success, significantly boosting
the sales of Parachute Advanced Onion Oil. The free movie ticket was a major draw,
especially during the festive season, resulting in enhanced brand visibility and customer
engagement.
