ABOUT THE COMPANY
Paper Boat is a brand that sells more than beverages — it sells nostalgia, stories, and little moments of joy. Known for its playful personality and modern lifestyle appeal, Paper Boat is constantly looking for fun ways to engage today’s young, experience-driven consumers.
CAMPAIGN OVERVIEW
To boost sales and encourage shoppers to pick up more Paper Boat packs in modern trade stores, the brand introduced a simple but high-impact promotional idea:
“Buy drinks worth ₹149 and get ₹100 off on your next movie.”
It was the perfect blend of refreshment + entertainment — a lifestyle treat that matched Paper Boat’s brand vibe effortlessly.
CHALLENGES
Paper Boat wanted a promotional hook that felt youthful and relevant, not pushy or discount-heavy. The brand needed to:
- Drive higher basket value (≥ ₹149 purchase)
- Create an offer that fits the fun, modern personality of Paper Boat
- Stand out among competing beverages in modern trade shelves
- Trigger impulse buying through emotional appeal
- Offer something simple enough for shoppers to redeem instantly
The challenge was to add value without diluting the brand’s premium storytelling aura.
REWARDPORT SOLUTIONS
RewardPort crafted a reward that was refreshing in the same way Paper Boat is — light, fun, and lifestyle-driven.
Here’s what we rolled out:
- An assured ₹100 CineRewardz movie discount for qualifying purchases
- A reward that instantly resonated with young adults and families
- A redemption flow simple enough to complete in seconds
- A reward type that matched Paper Boat’s upbeat, experience-led image
The offer made shoppers feel like they were getting a mini-upgrade with their beverage purchase.
WAY OF EXECUTION
RewardPort kept the execution clean, modern, and retail-friendly:
- Each qualifying purchase of ₹149+ unlocked a ₹100 movie voucher
- Details were shared via in-store communication and voucher handouts
- CineRewardz powered instant digital redemption
- Modern trade staff highlighted the offer to encourage bigger baskets
- RewardPort managed fulfilment, code delivery, and customer support end-to-end
The experience felt quick, intuitive, and perfectly aligned with Paper Boat’s charm.
RESULTS
The campaign delivered exactly what Paper Boat aimed for:
- Higher product uptake in modern trade stores
- A noticeable lift in basket value as shoppers bought more to qualify
- Better point-of-sale engagement with store staff actively promoting the offer
- Stronger brand recall, thanks to the entertainment-led reward
- Consumers perceived Paper Boat as not just a drink — but a lifestyle choice that brings joy
The promotion blended fun, flavour, and entertainment into a single consumer moment.
₹100 movie reward unlocked
on every ₹149 purchase
Sharp uptick in
Modern Trade sales
High shopper engagement at POS
driven by the movie-led offer