Panasonic – Engaging India with an Olympic-Themed QR Code Contest & Japan Trip Giveaway

Case Studies Electronics
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ABOUT THE COMPANY

Panasonic is a global consumer electronics leader with a strong legacy in India. As an official Olympic sponsor, the brand wanted to build a powerful consumer connect by linking its retail presence with the excitement of the Olympics.

CAMPAIGN OVERVIEW

To amplify its Olympic association and create nationwide buzz, Panasonic launched a QR code–based contest campaign.
Shoppers simply scanned a QR code at retail touchpoints to enter the lucky draw and stand a chance to win:

A grand trip to Japan
Panasonic-branded merchandise

The campaign delivered a seamless blend of technology, sport, and consumer excitement.

CHALLENGES

The electronics category has unique promotional challenges:

  • Low-frequency purchases, requiring high-value hooks
  • Retail clutter, with brands offering similar value propositions
  • Need for differentiated engagement, not just discounts
  • Pan-India scalability essential for maximum impact
  • Olympic alignment needed to feel authentic and high-energy

Panasonic required a promotion that:

  • Was easy to enter
  • Delivered aspirational value
  • Leveraged Olympic excitement
  • Worked at retail AND digitally
  • Generated strong buzz and store footfall

REWARDPORT SOLUTION

RewardPort built a QR code–driven contest engine that empowered consumers to enter instantly, using just their smartphone camera.

Why this worked:

  • QR entry is fast, familiar, and universally accessible
  • The Japan trip created a massive aspirational pull
  • Backend lucky draw system ensured fairness, transparency, and scale
  • Digital participation enabled nationwide reach
  • RewardPort handled full fulfilment and winner management

Technology + Olympics + Travel made the perfect high-impact combination.

WAY OF EXECUTION

RewardPort ensured flawless execution across Panasonic retail outlets:

  1. QR codes placed at POS, product displays, and store branding
  2. Consumers scanned the code to open the contest page instantly
  3. Quick entry form for participant details
  4. Automated backend system managed entries in real time
  5. Lucky draw conducted for the Japan trip + merchandise prizes
  6. RewardPort handled winner communication, prize fulfilment & travel arrangements

The journey was frictionless for consumers and retail staff alike.

RESULTS

The campaign delivered outstanding engagement across India:

  • High participation rates, driven by the ease of QR scanning
  • Strong increase in store footfall, particularly during campaign days
  • Buzzworthy excitement around the Japan trip reward
  • Positive brand association linking Panasonic with global sportsmanship
  • Stronger emotional connect with families, youth, and tech-savvy shoppers

The campaign successfully transformed Panasonic’s Olympic sponsorship into a memorable consumer experience.

High participation across India
through QR-based contest entry

Increased retail footfall
driven by Olympic-themed engagement

Massive buzz created
by the Japan trip grand prize

Abbott India Ltd

Challenge: Managing end-to-end incentive program for distributors efficiently.

Solution:

  1. RewardPort registered addresses and email ids of all distributors by getting a form filled with their company seal & signature and digitizing it
  2. Created reward catalogue for 5 slabs with 4 gift options in each slab category
  3. Deployed an account manager and operations resource for timely MIS & escalation management
  4. Created a full-proof reward delivery system eliminating pilferage of gifts and theft/misuse by parties
  5. Created periodic schemes for retailers- free recharge on billing of Digene products

Program mechanics: We receive a data file from Abbott team with address and gift option details of the qualified distributors every month. Tangible gifts are dispatched directly on the addresses and e-vouchers are emailed on their registered email id.