ABOUT THE COMPANY
McCain Foods is one of India’s most loved frozen snack brands, known for its crispy fries, ready-to-cook bites, and family-friendly convenience products. With a strong presence across modern trade outlets, McCain continuously creates ways to engage shoppers who look for quick, delicious, and affordable meal-time solutions.
CAMPAIGN OVERVIEW
To drive nationwide uptake across modern trade (MT), McCain launched a ₹150 CineRewardz movie voucher promotion.
The idea was simple but powerful:
Buy McCain → Get assured ₹150 movie voucher → Drive both impulse and bulk purchases.
This cross-category reward was designed to appeal to families—McCain’s core consumption audience—making the offer universally relevant across metros and tier-1 locations.
CHALLENGES
The frozen food category faces its own competitive realities:
High competition with multiple brands offering similar snacking options
Price-sensitive shoppers who often switch based on offers
Regional variation in modern trade performance
Need for a value-add beyond MRP discounts
Requirement for a cross-India scalable mechanic
McCain needed one reward that was:
- Easy to understand
- Exciting for families
- Uniform across regions
- Seamlessly executable in-store
The brand was looking for an incentive that could lift sales without diluting product value.
REWARDPORT SOLUTION
RewardPort rolled out a ₹150 assured movie voucher promo across modern trade stores using CineRewardz, making the experience seamless for shoppers.
The solution delivered:
- Assured ₹150 movie voucher with every purchase
- Pan-India acceptance across all major multiplex chains
- Digital redemption—fast, easy, and frictionless
- Universal appeal, especially for families and young shoppers
- Scalable execution across diverse MT geographies
This reward matched McCain’s brand vibe—fun, family-friendly, and high-engagement.
WAY OF EXECUTION
RewardPort ensured a clean, reliable, and retail-friendly rollout:
- Movie voucher codes bundled with every qualifying pack
- Simple SMS/online redemption to claim the ₹150 CineRewardz reward
- POS visibility across MT stores to increase walk-in awareness
- Store staff briefed to drive communication at counters
- RewardPort managed backend verification, issuance & support
- Uniform campaign execution across all participating MT chains
The offer worked equally well for impulse buys and family-sized bulk purchases.
RESULTS
The campaign created strong, measurable impact across modern trade:
- Increased product movement across multiple regions
- Higher basket value with shoppers adding more McCain SKUs
- Strong brand pull among families attracted to entertainment rewards
- Enhanced in-store visibility and improved shelf pickup
- Consistent repeat purchases during the campaign window
McCain successfully elevated the frozen snacks shopping experience with a reward people were excited to redeem.