ABOUT THE BRAND
Lotus Herbals is a trusted name in natural skincare, known for clean formulations and strong category presence. With the launch of its YouthRX range targeted at younger, urban women, the brand needed a promotional hook that felt fun, aspirational, and emotionally relevant.
CAMPAIGN OVERVIEW
To spark trial and drive early adoption, Lotus Herbals introduced a purchase-linked offer:
Buy YouthRX products worth ₹1,000+ → Get assured couple movie tickets.
A reward that fits perfectly with the lifestyle of modern, skincare-conscious women — an experience they can enjoy with a friend, partner, or sibling.
CHALLENGES
Launching a new skincare line comes with challenges such as:
- Convincing shoppers to try a product they haven’t used before
- Driving higher basket value to meet the ₹1,000 threshold
- Competing with existing skincare brands during shelf comparison
- Providing a reward that feels aspirational but accessible
- Ensuring the offer appeals to a wide demographic of urban female shoppers
The reward had to drive both trial and uplift in purchase value.
REWARDPORT SOLUTION
RewardPort deployed a CineRewardz couple movie ticket campaign, perfectly matched to YouthRX’s positioning.
Why This Sales Promotion Worked
- Movie outings are one of the most popular lifestyle experiences among urban women
- A “couple ticket” naturally encourages basket building to unlock the reward
- CineRewardz offers pan-India multiplex coverage, making it widely accessible
- Digital redemption made it instant and user-friendly
- The reward added an emotional layer to a skincare purchase
It made YouthRX feel both valuable and experience-led.
WAY OF EXECUTION
RewardPort ensured a seamless and conversion-driven in-store rollout:
- Eligible purchases were tagged at Modern Trade and beauty stores
- Shoppers received digital couple movie vouchers via CineRewardz
- Store advisors used the reward to drive upselling to the ₹1,000 mark
- In-store branding supported impulse purchase decisions
- RewardPort managed full backend fulfilment, validation & customer support
The execution nudged shoppers to try YouthRX and increase their basket size.
RESULTS
The movie-led incentive delivered strong outcomes across India:
- Higher trial rates for the new YouthRX range
- Increased average transaction value, driven by the ₹1,000 threshold
- Enhanced emotional engagement thanks to the experiential reward
- Better visibility and interest around YouthRX at shelf level
- Stronger early traction for Lotus Herbals’ new product line
The experience-based reward helped Lotus Herbals create buzz and accelerate adoption.