Objective:
Increase sales and encourage consumers to upgrade to larger SKUs without using price discounts, while creating a high-engagement brand experience.
Challenge
Kit Kat needed an on-pack promotion that would appeal to its young, entertainment-loving audience and offer instant gratification—while delivering measurable impact at the SKU level.
Solution
RewardPort deployed a CineRewardz-based tiered reward mechanic:
- ₹500 Paytm Movie Voucher with smaller SKU packs
- ₹1,000 Paytm Movie Voucher with larger SKU packs
Each pack carried a unique code redeemable via a Paytm-integrated digital journey for instant reward delivery.
This tiered approach created a clear value ladder, nudging consumers to pick larger packs for higher rewards while keeping smaller packs attractive for entry-level buyers.
Execution
- Channel: Modern Trade & General Trade outlets
- Mechanic: On-pack QR/code redemption
- Integration: Real-time Paytm e-voucher delivery
- Reward Category: Entertainment – Movie Tickets