ABOUT THE COMPANY
Fortune is one of India’s most trusted edible oil brands, present in millions of kitchens across the country. With a strong household presence and wide distribution, the brand constantly looks for fresh ways to engage shoppers and drive adoption for new SKUs.
CAMPAIGN OVERVIEW
To boost sales of its newly launched 1-litre pouch, Fortune wanted to offer shoppers a small but meaningful nudge that would influence purchase decisions at general trade stores.
The idea:
“Buy your daily cooking oil and get a little entertainment on the side.”
With every purchase of the new 1-litre pouch, shoppers received an assured ₹100 CineRewardz movie voucher—a simple reward that added delight to an otherwise routine purchase.
CHALLENGES
The cooking oil category is highly competitive and extremely price-sensitive. Fortune needed a way to:
- Give shoppers a clear reason to try the new SKU
- Drive conversions in general trade, where decisions are quick
- Stand out without relying on heavy price discounts
- Offer value in a category where consumers don’t expect rewards
- Build recall for the new pouch among household buyers
Fortune needed something straightforward, valuable, and relevant to everyday families.
REWARDPORT SOLUTIONS
RewardPort introduced a CineRewardz ₹100 movie voucher as an assured reward with every purchase.
Why it worked:
- A ₹100 movie voucher feels instantly rewarding
- Entertainment-based rewards appeal strongly to families
- It offered value without lowering product price
- Simple redemption ensured no friction for the shopper
A basic grocery item suddenly felt like it came with a little bonus fun.
WAY OF EXECUTION
RewardPort ensured the offer blended naturally into the retail experience:
- Each 1-litre pouch carried a unique CineRewardz code
- Shoppers could redeem the ₹100 movie voucher instantly via a quick digital flow
- Retailers highlighted the reward to nudge first-time buyers
- RewardPort handled the backend — fulfilment, code distribution, and support
- The offer was positioned as a limited-time value-add to spark urgency
The simplicity of the experience made it easy for shoppers to participate on the spot.
RESULTS
The promotion delivered clear and immediate impact:
- Strong uplift in sales of the new 1-litre pouch
- Increased in-store engagement as retailers actively promoted the offer
- Positive shopper response to entertainment-based rewards
- Higher brand recall for Fortune through a differentiated, feel-good offer
The ₹100 movie voucher proved that even in essential categories, a small experiential reward can meaningfully shift buying behavior.
₹100 assured movie reward
with every pouch
Boost in new SKU uptake
across participating stores
High shopper participation
at general trade outlets