ABOUT THE BRAND
Camlin is one of India’s most trusted stationery brands, present across thousands of retail outlets nationwide. With retailers juggling multiple brands and operating in a margin-sensitive environment, Camlin needed a reliable way to deepen engagement and ensure consistent product priority.
CAMPAIGN OVERVIEW
To build stronger retail relationships and improve product visibility at store level, Camlin introduced a cashback-based loyalty program for retailers.
The idea was simple and effective:
Stock more → Sell more → Earn assured cashback.
The program created a direct, tangible benefit that aligned perfectly with retailer motivations.
THE CHALLENGE
In the stationery category, retailers often shift focus based on:
- Margins
- Immediate offers
- Competitor incentives
- Seasonal demand
Camlin needed a mechanism that would:
- Create consistent loyalty
- Motivate retailers to keep Camlin products front and centre
- Encourage stocking across SKUs
- Be simple enough for retailers across diverse regions
- Deliver quick, assured value without complexity
The reward had to be easy, dependable, and relevant.
REWARDPORT SOLUTION
RewardPort designed an offline cashback incentive program tailored for retailers across India.
Key Elements of the Solution
- Cashback for stocking and selling eligible Camlin products
- Simple voucher-based claim process
- Hassle-free redemption supported by RewardPort’s backend
- Transparent tracking and fulfilment
- No complex digital onboarding — perfect for even small retailers
The format worked exceptionally well in a category where straightforward incentives matter most.
WAY OF EXECUTION
The program was executed smoothly across general trade:
- Retailers received cashback vouchers linked to purchase volumes
- Claims could be submitted through a simple offline process
- RewardPort handled all validations and cashback disbursals
- Field teams and distributors promoted participation consistently
- Regular communication ensured retailers stayed engaged
Every part of the program was built for ease and trust.
RESULTS & IMPACT
The cashback program delivered strong outcomes for Camlin:
- 10,000+ retailers engaged across regions
- Increased product stocking and shelf presence
- Higher promotion and recommendation at store level
- Improved market visibility for Camlin’s stationery portfolio
- Consistent sales performance over the entire year
By offering assured, easy-to-claim value, Camlin successfully strengthened retailer commitment in a competitive category.