Bar One or Bar•One is a popular chocolate bar invented and manufactured in South Africa by Nestlé and sold in South Africa and India. It is similar to the English Mars Bars and consists of a layer of malted nougat with a caramel topping and covered in milk chocolate.
THE PROBLEM
Nestle wanted Bar One to be associated with a fit audience. While it is a chocolate, it wanted to be perceived as a healthy choice for those who look after themselves. Nestle approached RewardPort and mandated us to come up with a solution that ties the chocolate brand with a healthy mindset.
THE SOLUTION
RewardPort understood and studied the problem at hand suggested a program that was rewards centric for Bar One. Our insight team conceptualised an attractive offer for customers of Bar One. Through a sweepstakes campaign, the customers could take home a powerful Firefox cycle every hour, along a range of appealing gifts that could be won.
THE RESULTS
RewardPort understood and studied the problem at hand suggested a program that was rewards centric for Bar One.
OUR CASE STUDY
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