ABOUT THE COMPANY

For 25 years, Alpenliebe has been a part of India’s sweet memories — from kids enjoying their first caramel to families sharing little treats together. As the brand hit this huge milestone, Alpenliebe wanted to celebrate it in a way that felt just as warm, fun, and inclusive as the candy itself.

CAMPAIGN OVERVIEW

To mark its 25th anniversary, Alpenliebe rolled out a nationwide celebration that made every candy feel like a chance to win something exciting. The idea was simple:
“Let’s make this milestone special for everyone who has loved Alpenliebe for 25 years.”

The campaign included:

• An assured ₹500 travel voucherwith every candy
• Titan Zoop watches up for grabs every 25 minutes
• ₹1 lakh holiday vouchers for 25 lucky winners

It was big, it was joyful, and it gave every consumer something to look forward to.

CHALLENGES

A 25-year celebration naturally brings high expectations. Alpenliebe needed a campaign that:

• Reached everyone — kids, youth, parents, families
• Felt easy to understand and even easier to participate in
• Drove product movement across small shops and large stores
• Created real excitement, not just another promotional offer
• Matched the scale of a brand that has been loved for decades

Alpenliebe wanted a reward system that felt fair, festive, and fun.

REWARDPORT SOLUTIONS

RewardPort built a multi-tier reward engine that gave consumers something at every level.

Here’s what made it work:

• Everyone got an assured ₹500 travel voucher, making every pack feel rewarding
• Frequent giveaways — a Titan Zoop watch every 25 minutes — kept the buzz alive
• The ₹1 lakh holiday vouchers added a high-energy, aspirational layer
• The reward mix appealed beautifully to Alpenliebe’s wide audience
• The redemption process was simple enough for anyone to participate

The structure gave instant value and the thrill of winning something bigger.

WAY OF EXECUTION

RewardPort made sure the celebration felt smooth and enjoyable from start to finish:

• Alpenliebe packs carried unique redemption codes
• Consumers could instantly unlock their ₹500 travel voucher online
• Automated draws select watch winners every 25 minutes
• A final set of winners received the ₹1 lakh holiday reward
• RewardPort handled backend management, fulfilment, messaging, customer support — everything needed to keep the campaign running effortlessly
• The communication kept the mood festive and in sync with the 25-year celebration

The entire journey felt easy, exciting, and very “Alpenliebe.”

RESULTS

The campaign connected beautifully with consumers across the country:

• Alpenliebe saw a strong lift in product sales during the promotion
• Participation poured in from all age groups and cities
• The tiered rewards created a constant sense of excitement
• The brand’s 25-year milestone became a talking point at retail counters
• Consumers felt valued — whether they won instantly or entered the bigger draws

The celebration brought Alpenliebe closer to the people who have enjoyed it for decades.