Active Kids Immuno Boosters – Driving MT & E-Commerce Sales with a ₹100 Digital Movie Voucher Campaign

ABOUT THE BRAND 

Active Kids Immuno Boosters operates in the fast-growing children’s health supplement category, where parents look for trusted, immunity-supporting products.
With increased competition from both FMCG and nutraceutical brands, Active Kids needed a value-added, compliant, non-discount–based promotion to accelerate trials across Modern Trade shelves and leading e-commerce platforms.

CAMPAIGN OVERVIEW

To influence purchase decisions and drive trials, Active Kids launched a ₹100 Paytm Movie Voucher campaign applicable to every product purchase.
The core idea:

Buy Active Kids → Get an instant ₹100 movie reward → Increase repeat affinity.

This approach connected a functional health supplement with a family-friendly lifestyle experience.

THE CHALLENGE 

The OTC children’s health category has its own hurdles:

• Parents require strong reassurance before switching brands
• Promotions must be ethical and value-driven, not discount-heavy
• MT aisles and online listings are crowded with similar promises
• Brands must appeal to both child preference and parent decision-making
• Need for a cross-channel reward that works seamlessly online & offline

Active Kids needed a light, compliant, lifestyle-aligned incentive that encouraged:

• First-time trial
• Cart conversions
• Repeat purchase
• Stronger family engagement

REWARDPORT SOLUTION

RewardPort designed a ₹100 Paytm Movie Voucher program that delivered instant gratification to parents purchasing the supplement.

Key Components of the Solution

• Digital voucher delivered instantly via Paytm integration
• Single mechanic working across MT billing and online order confirmations
• Seamless redemption journey for tech-savvy parents
• Compliant, non-monetary reward aligned with family lifestyle
• Fully managed backend validation and issuance

The movie reward connected strongly with urban parents who value shared family experiences.

WAY OF EXECUTION

RewardPort ensured smooth execution across both channels:

Modern Trade

• Unique codes packaged/issued with each product
• Parents redeemed via mobile by entering the unique code
• Instant delivery of ₹100 Paytm Movie Voucher

E-commerce

• Digital codes sent automatically on order confirmation
• No additional steps required from the shopper
• High ease of use ensured repeat participation

RewardPort managed digital fulfilment, customer support, and real-time tracking across platforms.

RESULTS & IMPACT

The program delivered strong performance across both MT and e-commerce:

• Higher trial rates among first-time buyers
• Increased repeat purchase driven by a positive redemption experience
• Uplift in basket value within Modern Trade counters
• Stronger online conversions, especially during sale periods
• Improved brand affinity among parents seeking trusted health products

The reward effectively bridged the functional nature of a health supplement with an enjoyable family benefit.