AWARDS

Marketing Agency of the Year

Best promotional campaign executed for Nestle Kitkat

Awarding Authority: South Asian Business Excellence Awards 2019

Marketer of the Year

Awarding Authority: South Asian Business Excellence Awards 2019

Excellence in Retailing

Best Promotional Campaign executed for Retail Brand

Awarding Authority: Star Retailer Awards 2013

Excellence in Executing Loyalty Program

Best Loyalty & Engagement Program

Awarding Authority: Loyalty Summit

Best Sales Promotion Campaign

Awarding Authority: Indian eRetail Awards 2012

Best Use of Experiential / Live Marketing in a Loyalty Program

Program executed for Reliance Retail

Awarding Authority: Customer Loyalty Awards by Kamikaze

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Abbott India Ltd

Challenge: Managing end-to-end incentive program for distributors efficiently.

Solution:

  1. RewardPort registered addresses and email ids of all distributors by getting a form filled with their company seal & signature and digitizing it
  2. Created reward catalogue for 5 slabs with 4 gift options in each slab category
  3. Deployed an account manager and operations resource for timely MIS & escalation management
  4. Created a full-proof reward delivery system eliminating pilferage of gifts and theft/misuse by parties
  5. Created periodic schemes for retailers- free recharge on billing of Digene products

Program mechanics: We receive a data file from Abbott team with address and gift option details of the qualified distributors every month. Tangible gifts are dispatched directly on the addresses and e-vouchers are emailed on their registered email id.