L’oreal has been an integral part of consumers beauty routine. Whether its hair care, make-up or skin care they have brought our successful products. The skin care category has had products for all occasions with the promise of healthy and youthful skin.
THE CHALLENGE
The client wanted to increase their market share in the skin care category and succeed in creating a stronger loyal base that continues to make L’oreal a part of their daily regimen.
THE SOLUTION
Our study of the consumers of L’oreal revealed in an important aspect: that ‘skin and beauty conversational moments’ hold a special place in their lives. This led to our belief that to engage women consumers with L’oreal products creating conversational moments could be a winning strategy. We built a campaign that rewarded consumers with coffee vouchers and a chance to physically meet Indian actor, Sonam Kapoor building high perception and equity for the range.
THE outcome
The campaign created enormous buzz and sales.