ABOUT THE COMPANY
All India Gem And Jewellery Domestic Council is a national trade Council established with the objective to address the industry, its functioning and its cause with a 360° approach to promote and progress its growth, while protecting the industry’s interests. As a self-regulated trade body, GJC, for the last 20 years, has been serving as a bridge between the Government and the trade as well as undertaking various initiatives on behalf of and for the industry.
When customers invest in jewellery, they’re not just buying a product — they’re celebrating a moment.
GJC wanted to make that moment even more rewarding.
That’s how Lucky Lakshmi was born — a simple, assured reward campaign designed to thank customers instantly, without complicated contests or long wait times.
The Idea
Instead of discounts or lucky draws, GJC wanted something better:
- Every eligible customer wins
- No confusion, no chance-based mechanics
- Rewards people actually enjoy using
The solution?
An assured digital reward delivered straight to the customer after purchase.
Why Customers Loved It
- No “better luck next time” — everyone got a reward
- Familiar brands they already use
- Easy redemption from their phone
- No dependency on the retailer after purchase
It felt simple, transparent, and genuinely rewarding.
Behind the Scenes: How RewardPort Made It Happen
Running a nationwide consumer campaign comes with its challenges — from OTP issues to brand-side downtime. RewardPort handled it all with a centralized digital system that included:
- Secure OTP-based redemption
- Real-time voucher delivery
- Built-in checks for duplicate or invalid redemptions
- A dedicated support workflow for customer queries
Whenever customers faced an issue, they had clear guidance and a single support point — ensuring smooth resolution without frustration.
Built for Scale, Designed for Simplicity
Lucky Lakshmi worked seamlessly across multiple retailers and cities, without adding operational load on store staff.
Retailers focused on selling.
Customers enjoyed the reward.
The technology handled the rest.
The Result
Lucky Lakshmi showed how assured digital rewards can elevate the offline buying experience:
- Encouraged higher-value purchases
- Added delight without complexity
- Created a consistent experience across locations
- Delivered instant gratification at scale
A win for customers.
A win for retailers.
And a perfect example of how thoughtful reward design can enhance real-world shopping.
What This Campaign Proves
You don’t need complicated mechanics to create impact.
Sometimes, the best campaigns are the ones that are:
Easy to understand
Easy to redeem
Easy to love
That’s exactly what Lucky Lakshmi delivered.