ABOUT THE BRAND
Lakmé is one of India’s most beloved beauty brands, synonymous with festive glam, premium skincare, and high-fashion beauty trends. The festive season is Lakmé’s biggest sales window — but also the most competitive — with every brand fighting for shopper attention.
CAMPAIGN OVERVIEW
To stand out and drive higher festive conversions, Lakmé launched a multi-reward sweepstakes promotion across retail and Modern Trade:
Buy any participating Lakmé skincare product → Enter a lucky draw to win from multiple reward options.
A celebration-themed campaign that made every purchase feel like a chance to win something special.
CHALLENGES
The festive season is cluttered with:
- Discounts
- Gift packs
- Cashback offers
- GWP activity
- Competing beauty brands pushing hard for attention
Lakmé needed a promotion that could:
- Spark excitement at the shelf
- Appeal to different types of festive shoppers
- Feel premium yet accessible
- Drive impulse buying
- Reinforce Lakmé as the go-to festive beauty brand
The reward mechanic had to be broad enough to excite everyone — from skincare beginners to beauty lovers to gift shoppers.
REWARDPORT SOLUTION
RewardPort developed a multi-reward sweepstakes campaign, powered by its Contest Engine.
Why This Sales Promotion Worked
- Multiple reward options meant something for everyone
- Beauty vouchers appealed to cosmetics fans
- Salon services matched festive grooming needs
- Lifestyle rewards brought in a wider audience
- A lucky draw format created excitement + anticipation
- Fitted naturally into festive buying behaviour
The promotion gave shoppers a reason to choose Lakmé over any other brand.
WAY OF EXECUTION
The execution was designed to maximise festive conversions:
- Each qualifying purchase provided an entry code
- Shoppers registered via a simple online form or SMS
- RewardPort’s Contest Engine handled winner selection fairly & transparently
- A variety of rewards were fulfilled via RewardPort’s catalogue
- In-store POP and beauty advisors promoted the campaign actively
- Festive-themed communication reinforced the celebratory vibe
The entire flow made Lakmé’s shelf space more attractive and rewarding.
RESULTS
The festive sweepstakes campaign delivered strong commercial impact:
- High engagement levels across cities
- Boost in seasonal Lakmé skincare sales
- Stronger brand recall during the festive buying rush
- Increased footfall and conversions in beauty aisles
- Wide participation due to diverse reward options
The reward variety made the promotion inclusive and exciting for all shopper profiles.