ABOUT THE COMPANY
HomeCoat is an emerging name in the paints and coatings industry, building recognition through strong product quality and consistent dealer and painter partnerships. In this category, painters are the biggest influencers, often deciding which brand gets used on-site — making their loyalty absolutely essential.
CAMPAIGN OVERVIEW
To strengthen its relationship with painters and drive repeat usage, HomeCoat launched a year-long loyalty initiative where painters could:
Scan a QR code on the pack → Earn instant cashback → And keep earning with every purchase.
The goal was simple:
Reward painters instantly and make them choose HomeCoat more often.
CHALLENGES
The paints and coatings market is crowded, with painters switching brands frequently due to:
- Price sensitivity
- Competitor incentives
- On-site availability
- Lack of brand-led engagement
- Minimal long-term loyalty
HomeCoat needed a trade marketing program that provided real, immediate value and kept painters emotionally invested in the brand.
REWARDPORT SOLUTIONS
RewardPort designed a QR-based cashback loyalty program that gave painters instant gratification every time they purchased HomeCoat products.
What made the solution effective:
- QR codes on every pack for quick participation
- Instant cashback payouts via a digital platform painters already found easy to use
- Real-time redemption tracking
- A tech-enabled process that cut out middlemen
- A structure that rewarded consistency and repeat buying
Painters loved it because the value was instant and the process was effortless.
WAY OF EXECUTION
RewardPort ensured the system worked smoothly at scale:
- Each purchase pack carried a unique QR code
- Painters scanned via mobile and instantly earned cashback
- A digital dashboard tracked all claims transparently
- Real-time payout ensured trust and regular participation
- Regular communication nudges kept painters active
- The backend handled high volumes without downtime
The entire program became part of the painter’s daily routine.
RESULTS
The cashback-first strategy delivered outstanding trade outcomes:
- 100,000+ cashback rewards processed during the program
- High painter engagement with repeat usage throughout the year
- Strong lift in brand preference — painters began choosing HomeCoat proactively
- Better product movement at dealer counters across regions
- Consistent, month-on-month sales growth driven by repeat purchases
The combination of instant rewards and easy technology built long-term painter loyalty.