Dalmia Gold Tea – Diwali Dhamaka Lucky Draw for Retailer Loyalty & Sales

Case Studies Food & Beverages
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ABOUT THE COMPANY

Dalmia Gold Tea is a strong and fast-growing tea brand across East India, known for its rich taste and strong market presence. Since trade relationships play a huge role in this category, the brand consistently invests in building trust and excitement among retailers.

CAMPAIGN OVERVIEW

To make the Diwali season even more rewarding for its retailers, Dalmia Gold Tea launched a festive loyalty program called “Diwali Dhamaka Lucky Draw.”

Retailers who purchased Dalmia Gold Tea stood a chance to win from 5,101 attractive prizes — turning everyday stocking into a festive celebration.

The idea was simple:
“Sell more. Celebrate more.”

CHALLENGES

The brand wanted to use the festive period to energize the trade, but also needed a campaign that would:

  • Increase primary sales during Diwali
  • Motivate retailers to stock and push Dalmia Gold Tea
  • Stand out from other festive trade schemes in the region
  • Strengthen long-term retailer loyalty
  • Offer rewards that felt festive, appealing, and easy to claim

The goal was a highly engaging festive push that retailers would genuinely enjoy participating in.

REWARDPORT SOLUTIONS

RewardPort designed a festive-friendly, high-engagement loyalty program with:

  • A Diwali Lucky Draw packed with 5,101 prizes
  • A digital distribution system to keep participation smooth
  • Attractive rewards that created festive excitement
  • A mechanic simple enough for every retailer to join in
  • A structure that encouraged repeated stocking leading up to Diwali

The campaign blended tradition (Diwali gifting) with modern convenience (digital fulfilment).

WAY OF EXECUTION

RewardPort ensured the entire program was easy, fair, and retailer-friendly:

  • Retailers submitted purchase details through a simple hybrid flow
  • Each eligible entry automatically entered the Diwali lucky draw
  • The prize pool included 5,101 gifts to maximise winning potential
  • Winners received rewards digitally or via doorstep delivery
  • Consistent communication kept excitement high throughout the season
  • Backend systems ensured transparency and smooth operations across states

Retailers loved how simple and festive the entire experience felt.

RESULTS

The Diwali Dhamaka campaign delivered exactly what Dalmia Gold Tea wanted:

  • Strong retailer participation across all three states
  • Noticeable increase in primary sales and product stocking
  • Boosted engagement as retailers eagerly waited for draw results
  • Higher brand loyalty, especially among repeat participants
  • Consistent sales momentum throughout the festive period

The campaign turned Diwali into a high-energy opportunity for both retailers and the brand.

5,101 Festive Prizes
Distributed

Strong Increase in
Primary Sales

High Participation
Across 3 Key States

Abbott India Ltd

Challenge: Managing end-to-end incentive program for distributors efficiently.

Solution:

  1. RewardPort registered addresses and email ids of all distributors by getting a form filled with their company seal & signature and digitizing it
  2. Created reward catalogue for 5 slabs with 4 gift options in each slab category
  3. Deployed an account manager and operations resource for timely MIS & escalation management
  4. Created a full-proof reward delivery system eliminating pilferage of gifts and theft/misuse by parties
  5. Created periodic schemes for retailers- free recharge on billing of Digene products

Program mechanics: We receive a data file from Abbott team with address and gift option details of the qualified distributors every month. Tangible gifts are dispatched directly on the addresses and e-vouchers are emailed on their registered email id.