ABOUT THE COMPANY
Pringles is one of the world’s most iconic snacking brands — known for its stackable chips, bold flavors, and playful personality. As the brand introduced its new flavor variants in India, Pringles wanted a campaign that matched its adventurous, youth-driven spirit.
CAMPAIGN OVERVIEW
To drive trials for its new variants, Pringles rolled out a high-voltage Scratch & Win promotion in select modern trade outlets.
The highlight?
A chance for one lucky shopper to ride home on a Royal Enfield Classic 350.
It was the perfect combination of fun, excitement, and “WOW” — turning every Pringles can into a moment of possibility.
CHALLENGES
The snack aisle is crowded, fast-moving, and full of choices. Pringles needed something that would:
- Grab attention instantly
- Pull shoppers toward the new flavors
- Encourage impulse purchase and trial
- Stand out from regular price-off and bundle deals
- Create a buzz-worthy moment that people would talk about
They needed a big, aspirational hook — something snack brands don’t usually offer.
REWARDPORT SOLUTIONS
RewardPort helped Pringles turn the launch into an event by introducing a grand-prize led Scratch & Win campaign.
Why it worked immediately:
- A Royal Enfield motorcycle is a dream reward — aspirational and viral
- The Scratch & Win mechanic is simple, fun, and highly engaging
- The offer appealed strongly to young, urban snackers
- It made trial-buying feel exciting instead of routine
- It gave modern trade stores a reason to spotlight Pringles
A premium reward + a playful brand = perfect alignment.
WAY OF EXECUTION
RewardPort ensured the campaign was easy for shoppers and impactful in-store:
- Scratch cards were distributed with every purchase of the new Pringles variants
- Shoppers scratched to reveal if they had won — instant excitement
- RewardPort managed verification, winner selection, and fulfilment of the Royal Enfield
- In-store branding highlighted the grand prize to drive footfall and impulse pick-ups
- Store staff promoted the campaign to ensure maximum trials
The entire experience felt bold, premium, and very “Pringles.”
RESULTS
The campaign delivered a strong lift in excitement and sales:
- High trial rate for the new flavor variants
- Eye-catching in-store visibility and shopper curiosity
- Strong engagement among impulse buyers
- A noticeable buzz created by the Royal Enfield grand prize
- Retailers reported faster movement of Pringles cans during the promotion
The grand prize turned a simple retail promotion into a conversation starter.