Kit Kat – Tiered Movie Voucher Campaign

Case Studies Consumer Goods Food & Beverages
Prev

Objective:

Increase sales and encourage consumers to upgrade to larger SKUs without using price discounts, while creating a high-engagement brand experience.

Challenge

Kit Kat needed an on-pack promotion that would appeal to its young, entertainment-loving audience and offer instant gratification—while delivering measurable impact at the SKU level.

Solution

RewardPort deployed a CineRewardz-based tiered reward mechanic:

  • ₹500 Paytm Movie Voucher with smaller SKU packs
  • ₹1,000 Paytm Movie Voucher with larger SKU packs

Each pack carried a unique code redeemable via a Paytm-integrated digital journey for instant reward delivery.
This tiered approach created a clear value ladder, nudging consumers to pick larger packs for higher rewards while keeping smaller packs attractive for entry-level buyers.

Execution

  • Channel: Modern Trade & General Trade outlets
  • Mechanic: On-pack QR/code redemption
  • Integration: Real-time Paytm e-voucher delivery
  • Reward Category: Entertainment – Movie Tickets

Abbott India Ltd

Challenge: Managing end-to-end incentive program for distributors efficiently.

Solution:

  1. RewardPort registered addresses and email ids of all distributors by getting a form filled with their company seal & signature and digitizing it
  2. Created reward catalogue for 5 slabs with 4 gift options in each slab category
  3. Deployed an account manager and operations resource for timely MIS & escalation management
  4. Created a full-proof reward delivery system eliminating pilferage of gifts and theft/misuse by parties
  5. Created periodic schemes for retailers- free recharge on billing of Digene products

Program mechanics: We receive a data file from Abbott team with address and gift option details of the qualified distributors every month. Tangible gifts are dispatched directly on the addresses and e-vouchers are emailed on their registered email id.