Sales promotions are all about maximizing the impact of marketing and sales strategies within a short period of time. Though the primary goal is to maximize revenue and sales, consumer sales promotions can also help you drive repeat business, if planned and implemented well.

Strategies like flash sales, member-only discounts, loyalty programs, etc., not only help acquire new customers but also encourage them to stick around the brand. However, there are a few factors that you must keep in mind when running sales promotions. 

These promotions must be well aligned with the interests of your target consumers and should reflect your brand’s personality. Being a reputed consumer sales promotions agency, we at RewardPort have gained relevant expertise in the field. Further in this blog, we have listed some effective sales promotion ideas to maximize the impact of your campaigns and boost repeat business:

Here Are The Given Top 8 Sales Promotion Ideas for Increasing Repeat Business

1. Subscription-Based Discounts

Subscription-based or member-only discounts are among the most effective ways to keep your customers coming back. You can design a subscription model with three or more tiers. Customers pay for the membership and become eligible for exclusive discounts. What you can do for maximum effectiveness is promote every buyer to the first level of subscription.  

Your customer becomes a member as soon as they make a purchase, and they are eligible for basic discounts and rewards. By doing this, you can ensure that every buyer is connected to your subscription program. Now, if they want to avail more premium offers, they can upgrade their membership by paying a nominal fee. And once they pay for your membership, they are highly likely to stay for longer periods and make repeat purchases.

2. Reorder Discount Coupons

Reorder discount coupons, are the name suggests, are discounts that customers receive on making a purchase. They can redeem this discount on their next purchase made within a specific period of time. You can offer reorder discounts to every customer who makes a purchase, and the discount value should depend on the amount they spend this time.

The higher they spend, the higher discount value they receive. This will not only encourage customers to spend more but will also make them come back to redeem the discount offer. 

3. Bundle Offers

If you are a product-based brand and not selling product bundles, you are probably missing out on big sale opportunities. You can create bundles of three, four, or more products and sell the bundles at a lower price than the combined individual prices of those products. For example, you can create a bundle of three products worth Rs. 499 each and sell the bundle at Rs. 1,299. 

This way, customers get to save around Rs. 200. Customers are more likely to purchase bundles than purchasing three individual items separately at a time. And if you create multiple bundles strategically, they might come back to check out other bundles as well. 

4. Loyalty Rewards

Loyalty programs are the sure shot way of gaining customer loyalty and encouraging them to keep coming back for more. You can offer loyalty points, rewards, or cashback to your customers after every purchase. Make sure that they are aware of your loyalty program benefits and are encouraged to participate in it.  

The biggest mistake that many brands make is that they just credit the loyalty points into the buyer’s account without even informing them about the same. They might never visit the loyalty rewards section if you have not told them about it. Once they complete a purchase, let them know how many rewards points they have earned and where they can use these rewards.

5. Free Gift with Purchase

Offering a small free gift with every purchase can make a big difference to your sales figures and hence is considered one of the effective sales promotions techniques. Consumers always like the idea of getting something for free.

Even if it’s something as small as five percent of the value of the actual purchase, it will improve their purchase experience ten times. And we all know, good customer experience means a higher chance of customer retention. Don’t see it as losing some money by offering a free gift. It would be rather an opportunity for you to attract and retain more and more customers. 

6. Giveaway Contests

Sometimes customers just visit your website, make a purchase, and go without even signing in. What you can do here is run a giveaway contest where buyers get an additional discount on signing up to your website. You can also do this to gain followers on social media.

Just make sure that whatever you are offering is well aligned with the needs and interests of your target audiences. Once they sign in, you get valuable customer data like their email address, phone number, etc., where you can send them updates about ongoing offers and encourage them to make repeat purchases. 

7. Referral Programs

Another way to expand your customer base and boost repeat business is to run referral programs. As soon as a new customer gets onboard, encourage them to invite their friends or relatives to your website, app, or store. They get a discount coupon for every referral and their new friend also gets special offers.

By doing this, you can ensure that your existing customers are encouraged to purchase more as they have a discount offer with every referral. They will also encourage their friends to make a purchase, which is ultimately going to benefit your business.

8. Free Shipping

Free shipping has a very positive impact on consumer psychology. If you are charging high shipping fees, many potential customers might be abandoning their cart at the billing page because they do not want to pay the unnecessary shipping charges.

Therefore, it is always better to keep your shipping and return charges free. If you offer free returns, you eliminate the risk of paying a return fee from the consumer’s mind, which makes them feel more secure about their purchase. It will also improve customer experience, encouraging them to become repeat buyers. 

Maximize the Impact of Your Sales Promotions with RewardPort 

To maximize the performance of your sales promotion programs, you need to ensure that the rewards and benefits of your program are aligned with your customer interests. If your goal is to boost repeat business, the above-listed techniques can work the best for your brand. However, it is essential to design a proper strategy and implement it carefully.  

RewardPort has the right expertise to run sales promotion programs for every type and size of business. The team of professionals at RewardPort has helped various businesses succeed with their consumer promotion techniques. If you want to elevate your sales promotions game, get in touch with RewardPort experts now!