As the festive season approaches, the markets become increasingly appealing to consumers with all their interesting offers, deals, and promotions. Brands take advantage of these opportunities to market their products, brands, and services to consumers and even launch new products to the market for maximum benefit. 

All these strategies come under the huge umbrella of consumer sales promotion strategies. We know that these consumer sales promotion techniques play an important role in allowing businesses to gain more market share and benefits, especially during the festive season. 

Moving forward with the discussion we are going to shed some light on some key insights of these strategies during the festive season and how brands leverage these conditions for maximum benefit. 

Festive Season and Consumer Sales

As we mentioned brands leverage the opportunity of festivals to introduce new offers and deals in the market. These offers are a part of their consumer sales promotion techniques which are designed to get your brand:

• Maximum benefits
• Visibility
• Increase customer base
• Increase sales and revenue
• Ensure customer retention  

All these points are some of the key benefits that brands reap during their festive season sales. Additionally, it helps the brand to clear out its old stock, introduce new products, acquire new customers, and also reward its loyal customers for future purchases. 

Examples of Consumer Sales Promotion

Moving forward, some of the best examples of consumer sales promotions that you can observe during this festive season are listed below. These are some of the best and most commonly observed patterns of consumer sales promotion in the Indian market that you can observe. 

• Diwali Special Discounts

We all wait for Diwali throughout the year, and once the festival is near all the brands ensure to make it count. You can see a lot of discounts, Buy One Get One deals, and vouchers during this festive season in the market. 

All these are a part of consumer sales promotions which are designed to attract more customers to the brand and offer them higher discounts, and the best deals possible while also ensuring consumer loyalty for the brand. 

• Black Friday Flash Sale

Another most commonly seen example is the Black Friday sales. You can see almost all the brands and businesses leverage this Back Friday sale and offer their customers some of the best deals of the time. 

You can also see various brands offering flash sales, free deliveries, free trial products, and gifts over their purchases. All these consumer sales promotion techniques are adopted to ensure that consumers get the best deals and brands get the highest recognition and visibility in the market. 

• Christmas Sale

With Christmas and the holiday season coming up, the markets are seen in a new winter vibe where the customers get the best deals, heavy discounts, vouchers to be availed on the next purchase, and various other additional benefits. 

All these are included in the consumer sales promotion strategies to get the best out of the situation. These are a few occasions when consumers are going to shop, which makes the best time of the year to market your brand and products in a manner where you get the maximum benefits, sales, and revenue as well. 

• New Year Price Drops 

With year end and new year coming you can also see a price drop strategy by various brands. These discounts or price drops are often to clear out the old stock before the new year comes with new trends. 

It also makes it appealing for consumers to invest in and get their favorite products at a discounted price. Not only is it beneficial for the consumers but also for the brand as they are enhancing their brand visibility and ensuring higher returns. 

• Wedding Season Price Discounts 

Lastly, the Indian market sees a lot of sales, discounts, and offers going on during the wedding season. Right after Diwali, the wedding season takes over the entire market and hence brands make the best of this situation. 

With exciting offers, new collections, limited edition collections, discounts, and flash sales being organized, brands ensure higher customer satisfaction, consumer retention, brand loyalty, and brand visibility.

Festive Season Impact on Sales and Revenue

By implementing the perfect consumer sales promotion activities for your brand with the perfect partner like RewardPort you can enhance your brand visibility, sales, revenue, and growth as well. In various reports, brands have mentioned the impact of implementing the right consumer sales promotion techniques on their sales and revenue. 

If you start looking at these reports you can see a significant increase in the numbers of various brands. Around 70% of brands have agreed that implementing these consumer sales promotion strategies during the festive season can have a huge impact on their overall sales, revenue, and growth. 

With a dedicated partner like RewardPort, you get expert advice and guidance on which strategies to adopt for your business and how you can customize the given solutions for the maximum benefit. Furthermore, with the expert technical team, you can be assured of seamless implementation and integration of these strategies into your business plan for maximum benefit. 

Round-the-clock support for the team also ensures to resolution of any queries you might have during the implementation and monitoring of these strategies for your business. For more details get in touch with the team here at RewardPort, customize your consumer sales promotion techniques, and get the best of these offers.