Parachute Advance Onion Oil – Movie Offer

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Parachute Advance Onion Oil – Movie Offer 

Client: Marico (Parachute Advanced)
Campaign Objective: Marico aimed to capitalize on the festive season to boost the sales of
its Parachute Advanced Onion Oil. The campaign targeted consumers looking for value-
added purchases during the festive shopping period.

Strategic Approach: To make Parachute Advanced Onion Oil stand out in a highly
competitive market, Marico, in partnership with RewardPort, decided to offer a free movie
ticket with every purchase. This offer was designed to align with the festive spirit, adding an
extra layer of incentive for potential customers.
Campaign Offer: Customers who purchased Parachute Advanced Onion Oil were rewarded
with a free movie ticket worth Rs. 399/-. This offer not only provided immediate
gratification but also positioned the product as a more attractive and value-for-money
option during the festive season.
Implementation: RewardPort played a critical role in ensuring the smooth execution of the
campaign. From managing the distribution of movie tickets to providing customer support,
every aspect was meticulously handled to provide a seamless experience.
Impact and Value Addition: The campaign was a resounding success, significantly boosting
the sales of Parachute Advanced Onion Oil. The free movie ticket was a major draw,
especially during the festive season, resulting in enhanced brand visibility and customer
engagement.

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Abbott India Ltd

Challenge: Managing end-to-end incentive program for distributors efficiently.

Solution:

  1. RewardPort registered addresses and email ids of all distributors by getting a form filled with their company seal & signature and digitizing it
  2. Created reward catalogue for 5 slabs with 4 gift options in each slab category
  3. Deployed an account manager and operations resource for timely MIS & escalation management
  4. Created a full-proof reward delivery system eliminating pilferage of gifts and theft/misuse by parties
  5. Created periodic schemes for retailers- free recharge on billing of Digene products

Program mechanics: We receive a data file from Abbott team with address and gift option details of the qualified distributors every month. Tangible gifts are dispatched directly on the addresses and e-vouchers are emailed on their registered email id.