L’Oreal Paris: Movie offer

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  • L’Oreal Paris: Movie offer
    Objective: To increase sales in Modern Trade accounts by moving away from free small SKUs free on large packs
    Offer: Assured gift of Couple Movie Tickets (entitlement) to every consumer thereby giving a perceived value of atleast Rs.400 on every purchase
L’Oréal Paris

OUR CASE STUDY
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