Ferrero Rocher & Kinder joy

Case Studies Food & Beverages
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Ferrero Rocher & Kinder joy

Campaign Period: 2014-2015

 

Challenge faced:

To increase sales and push newly introduced products of Ferrero Rocher and Kinder joy.

 

Solution:

A point based loyalty program through a web interface for point accrual and redemption, targets were pre-defined to the retailers as per their past performances.

 

Program Mechanics:

The retailers were introduced to the program through emails and the program welcome kit which included a welcome letter, program details and log-in ids. Points were allotted to the retailers as per the sales achieved on month-on-month basis. The redemption window was kept opened during the program and the retailers could redeem the points accumulated in their account as per their liking against the gift catalogue.

Sambandh

OUR CASE STUDY
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Abbott India Ltd

Challenge: Managing end-to-end incentive program for distributors efficiently.

Solution:

  1. RewardPort registered addresses and email ids of all distributors by getting a form filled with their company seal & signature and digitizing it
  2. Created reward catalogue for 5 slabs with 4 gift options in each slab category
  3. Deployed an account manager and operations resource for timely MIS & escalation management
  4. Created a full-proof reward delivery system eliminating pilferage of gifts and theft/misuse by parties
  5. Created periodic schemes for retailers- free recharge on billing of Digene products

Program mechanics: We receive a data file from Abbott team with address and gift option details of the qualified distributors every month. Tangible gifts are dispatched directly on the addresses and e-vouchers are emailed on their registered email id.