Ferrero Rocher & Kinder joy
Campaign Period: 2014-2015
Challenge faced:
To increase sales and push newly introduced products of Ferrero Rocher and Kinder joy.
Solution:
A point based loyalty program through a web interface for point accrual and redemption, targets were pre-defined to the retailers as per their past performances.
Program Mechanics:
The retailers were introduced to the program through emails and the program welcome kit which included a welcome letter, program details and log-in ids. Points were allotted to the retailers as per the sales achieved on month-on-month basis. The redemption window was kept opened during the program and the retailers could redeem the points accumulated in their account as per their liking against the gift catalogue.
