Colgate: Cashback Offer

Colgate wanted to increase the off takes of its Strong teeth SKU

Offer:  Buy Colgate Strong teeth and get assured Rs. 10 cashback, few lucky winners can also stand a chance to win cashback upto Rs. 500

Results: This the second round of campaign executed by Colgate, previously in 2021 they ran a promo offering Rs. 5 as assured cashback. After the success of previous campaign Colgate planned a similar

campaign with higher value reward.  For the first round the redemption received was around 10-11%