Lotus Youth RX

Case Studies Personal Care
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Lotus Herbals is a brand synonymous with natural products driven by science and has over 400+ offerings. The brand wanted to gain consumers for their newly launched range Youth RX. After carefully understanding their ideal target audience, we created a program that rewarded them with couple movie tickets. The campaign is currently on going and you can visit the campaign website here – http://lotusherbals.rewardzpromo.com/

OUR CASE STUDY
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Abbott India Ltd

Challenge: Managing end-to-end incentive program for distributors efficiently.

Solution:

  1. RewardPort registered addresses and email ids of all distributors by getting a form filled with their company seal & signature and digitizing it
  2. Created reward catalogue for 5 slabs with 4 gift options in each slab category
  3. Deployed an account manager and operations resource for timely MIS & escalation management
  4. Created a full-proof reward delivery system eliminating pilferage of gifts and theft/misuse by parties
  5. Created periodic schemes for retailers- free recharge on billing of Digene products

Program mechanics: We receive a data file from Abbott team with address and gift option details of the qualified distributors every month. Tangible gifts are dispatched directly on the addresses and e-vouchers are emailed on their registered email id.