Sales Promotions

15 Sales Promotion Ideas & What You Should Understand About Them

Consumers sales promotions have become an essential component of every business as these are the strategies that help a brand attract new customers, retain the existing ones, and boost the overall sales. If you want to boost sales or build a larger customer base for your business, an effective sales promotion program is what can help you achieve these goals. To get the best out of a sales promotion program, you need to plan and implement it wisely keeping in mind all your business requirements. Here are some great sales promotion ideas that work for almost every business:

1. Discount Coupons

Discount coupons are one of the most common sales promotion strategies used by businesses these days. Don’t confuse discount coupons with general discount offers here. Discount offers are the general offers that all shoppers can avail of. But, discount coupons create a sense of exclusivity. Only the customer having a discount coupon can access the offer and get the respective product at a discounted price. You can either offer discount coupons after a customer makes a purchase or get the coupons distributed by your partner brands. Using both these strategies can help you attract new customers and encourage the existing ones to make repeat purchases.

2. Flash Sales

In flash sales, brands offer their products or services at heavily discounted prices. You can run flash sales to boost the sales for selected items, clear out old inventory, or simply increase your overall sales. For the best results, flash sales should be run only for limited periods of time. When a great discount offer is valid for a limited period, it creates a sense of urgency among your customers. If the items under sale are relevant to your customers’ interests, they will definitely try to make a purchase before such a good deal ends.

3. Rebates

Rebates are just like cashback offers and work amazingly well when it comes to customer satisfaction and retention. It is a form of refund that you offer to your customers after they make an eligible purchase. For example, suppose a brand is offering a 12% rebate on all purchases worth Rs. 10,000 or more. Now, if a customer makes a purchase worth Rs. 20,000, he/she gets a cashback or cheque, or refund of Rs. 2400. This is how rebates work. When customers receive such a great deal after making a purchase, they are highly encouraged to come back to your store again.

4. Gift Vouchers

Gift vouchers are physical or digital cards that a customer can exchange with a product or service of the respective brand. You can offer gift vouchers for discounts or for your products or services. These vouchers are valid for a limited period and to avail of their benefits, customers need to make a purchase before they expire. Now, if you are trying to understand the difference between a voucher and a discount coupon, here it is.

Vouchers often allow customers to get a product without paying even a single rupee. On the other hand, discount coupons can be used by customers only to reduce the bill amount and not to get a product for free. For example, if you offer a voucher worth Rs. 1,000, your customer can get any product worth up to Rs. 1,000 free using it. On the other hand, using a 50% discount coupon, a customer can purchase a product worth Rs. 1,000 for Rs. 500.

5. Free Samples & Trials

By offering free samples or trial products, you can attract many potential customers who would have never looked at your product otherwise. The best way to introduce a new product in the market is to distribute its free samples to your target customers. If you have an offline store, you can also offer free trials instead of distributing sample products. Customers are often afraid of spending on something that they are not very sure about. You can eliminate this risk by offering free samples and allowing your customers to buy a product only if they like it.

6. Bundles

The strategy of selling bundle products also works amazingly well and hence can be listed among the top consumer sales promotions. Under a bundle product offer, you provide your customers with a combined discount on purchasing a bundle of multiple products. The products in the bundle can be the same or different based on the type of your brand. For example, if you run a beauty brand, you can offer a combo pack of 5 different makeup products at a discounted price. If you run a clothing brand, you can offer a combo pack of three t-shirts at a lower price than the actual combined price of the three.

7. BOGO Deals

‘Buy One Get One’ deals are also among the great sales promotion ideas of all time. From a survey conducted on various consumers, it was found that most customers prefer a ‘BOGO’ deal over a 50% discount offer, though both are the same. To boost sales for some specific products or to clear out old inventory fast, a BOGO offer is the best strategy you can use. Customers get tempted to make a purchase when they get two products for the price of one.

8. Exclusive Offers (‘Only For You’ Offers)

If you want to make your customers feel special, the exclusive ‘only for you’ offers can work the best. Instead of running a general discount offer or flash sales that everyone can access, provide your customers with exclusive offers that are only valid for selected consumers. You can randomly choose any consumers and offer them a 50% discount on all products they purchase within 24 hours. In another 24 hours, you can choose other random customers and offer them a BOGO deal. This is how exclusive offers work and encourage customers to make a purchase.

9. Referral Discounts

Referral discount offers are a great way to attract new customers while improving the experience of existing ones. If you want to expand your customer base without spending much on advertising and marketing campaigns, you can simply go for referral discounts. Provide your existing customers with a good discount when they refer a friend and the friend becomes your customer. Word of Mouth marketing works more effectively than other types of marketing. A consumer is more likely to purchase a product recommended by his/her friend than the one they have seen in an advertisement.

10. Seasonal Sales

Both seasonal and end-of-season offers are great marketing strategies used by businesses to boost their sales. You can run discount offers or sales based on the current season. For example, a clothing brand can offer a 30% discount on the new summer arrivals at the beginning of the summer season, a beauty brand can offer summer skincare products at a discounted price, and so on. Similarly, at the end of a season, you can offer discounts to clear out the inventory.

11. Social Media Giveaways

As the number of internet users is constantly increasing, social media has become a powerful platform for marketing and advertising. To boost customer engagement, you can run giveaway contests on your social media accounts. You can even run a top spenders offer and giveaway some free products to the top spenders of the week or month or the specific offer period. Such offers trigger the customers’ wish to get listed in the top spenders’ list and win a free gift.

12. Sweepstakes

Sweepstakes are like lucky draw offers where customers do not even need to register separately. All the customers of an offline store or an online website are considered the participants and any random winners are selected. The winners then get some free products, vouchers, or discount coupons as a gift. Along with encouraging your customers to spend more or engage more with your brand, sweepstakes contests also help you catch the attention of new potential customers.

13. Same-Day Delivery

It is an underrated but powerful sales promotion strategy that can help you take your brand to another level. You would be surely aware of how some grocery brands have come to the top by offering delivery within a few minutes after order placement, Similarly, you can make it to the top of your industry by providing same-day delivery options to your customers.

14. Free Shipping & Returns

If you do not want to miss out on thousands of potential customers, you will have to offer free shipping and returns on all your products. Many customers who like a product often change their minds when they see a shipping fee levied on it. Similarly, offering free returns becomes important to allow your customers to try your product without any risk. If they don’t like it and want to return the product, they can easily do it without any additional charges. However, very few consumers return a product after purchasing it, and that too only when the product really disappoints them. If your product is quite worthy and suitable to their needs, your customers will definitely keep it.

15. Birthday Discounts

Customized offers like birthday discounts are very effective in making your customers feel valuable. By offering special discount offers on birthdays, you can let your customers know that you really value them and appreciate their contribution towards the success of your brand. Such offers not only encourage your customers to make a purchase on their birthdays but also help you boost brand loyalty.

Gamify Your Sales Promotion Program with RewardPort

RewardPort is one of the top sales promotion companies providing its services across 6 different countries and several industries. The team of experienced marketing professionals at RewardPort analyzes all your business details and comes up with the most suitable sales promotion strategies that work for your business. By combining sales promotions programs with gamification techniques, RewardPort makes consumer sales promotions even more interesting and exciting for your customers.

11 Consumer Sales Promotion Techniques Every Business Can Use

With the rapidly increasing competition in the market, brands have become more conscious about attracting and retaining their potential customers. The marketing strategies of businesses are not just limited to advertising now, but they also use different sales promotion techniques to achieve their objectives. Studies have shown that most consumers try a new product only when they see an offer running on that. This is how powerful consumer promotions can be. Many consumers would have never tried a product if they didn’t get an offer on it. You might be missing out on many potential customers if you don’t run a sales promotion offer.

What is Consumer Sales Promotion?

Consumer sales promotions are the marketing strategies businesses use to boost their sales and achieve other short-term business goals in a limited time frame. The goal of a sales promotion program can be to increase sales, improve customer engagement, boost brand awareness, or anything that benefits a business in any manner. Almost every brand now uses sales promotion strategies to attract new customers and increase sales of their products. Some of the most effective consumer sales promotion techniques are listed below:

1. Free Samples

Offering free sample products especially works when your goal is to introduce a new product in the market or to promote a less popular product. It is a great way to make your potential customers try your products by eliminating the risk. Consumers are often afraid of spending their hard-earned money on something that they are not very sure about. This is why offering free samples or free trials is the best way to make them try a product that they might have never considered otherwise.

2. Early Bird Discounts

Early bird offers are the discounts that brands provide their customers on making a purchase or booking in advance. This sales promotion strategy is generally used by airlines, premium hotels, and other travel-based companies. These are very short-term offers under which a brand offers an additional discount on booking a flight or a hotel in advance.

Even e-commerce businesses can run early bird discount offers by providing additional discounts on specific purchases in the first few days of an offer. For example, if you are running a 20% discount offer for a month, you can provide a 30% discount to those customers who make a purchase (above a certain amount) within the first 5 days of the offer.

3. Gift Coupons

Offering gift discount coupons for future purchases is another sales promotion technique that doesn’t only help you boost sales, but is also effective in retaining customers. After your customer makes a purchase, you can send them a discount coupon code via email, text message, or you can even give it to them physically. The percentage of discounts may vary depending on the amount your customers spend. The more a customer spends now, the higher discount they will receive for their next purchase. Make sure that you keep these discount coupons’ validity short to make your customers come back more often.

4. Gift Products

Another great idea is to gift free products to your customers on making purchases above a certain amount. This strategy is most widely used by supermarkets where customers get free products on achieving the required spending threshold. The higher a customer spends, the more valuable free product they receive. For example, you can offer a product worth Rs. 100 free on purchases above Rs. 1,000, a product worth Rs. 500 free on purchases above Rs. 5,000, and so on. This sales promotion technique is not only effective in motivating customers to spend more but also allows you to make your customers try less popular products from your store.

5. Lucky Draws

This is a less popular, but highly effective sales promotion strategy to boost your sales or increase brand awareness in a short span of time. Launch a lucky draw offer and make as many customers as possible aware of it before the offer starting date. In such offers, a brand generally comes up with a minimum spend threshold that the customers need to achieve in order to enter the lucky draw contest. Out of all the participants, winners (generally three, five, or ten) are randomly selected and offered premium gifts.

For example, you can run a lucky draw contest with specific conditions, such as a minimum spend of Rs. 10,000, a short pre-specified offer period, a limited number of winners, and a prize for each winner. Every customer who spends above Rs. 10,000 within the offer period becomes eligible for the lucky draw. If running a lucky draw contest, make sure that you select winners randomly through a transparent process.

6. Happy Hour Sales

Happy hour sales are very often run by e-commerce businesses. These are flash sales valid only for a short duration, generally a few hours. Under a happy hour sale, you can offer specific products at heavy discounts for a short duration. When an offer is valid for a short period, it creates a sense of urgency among your customers. No customer wants to miss such a great deal and hence, they are motivated to make a purchase before the offer ends. When running happy hour sales, you must ensure that you offer really good discounts that can encourage your customers to make a quick decision without having a second thought in mind.

7. Cashback

Cashback-based sales promotions are one of the most traditional yet successful strategies to keep your customers coming back. When you offer your customers some cashback after every purchase, they feel like they are receiving something in return for their purchase. Getting something, even if it’s a little amount, is always better than getting nothing. So, if you are offering a small percentage of cashback on all the purchases your customers make, you are giving them a reason to prefer your brand over your competitors. You can even offer cashback in the form of store credits that they can use against future purchases.

8. Free Shipping & Returns

By offering free shipping and returns on your products, you can encourage your customers to buy your products at zero risk. If they don’t like it, they can always return it (though within the pre-specified time period only). However, only a few consumers return a product after purchasing it. By offering free returns, you can eliminate your customers’ fear of wasting their money on a new product.

9. BOGO Offers

Under a Buy One Get One deal, you can either offer one product for free with another product or provide one product at a discounted price with another item. When customers see a BOGO deal running, they are tempted to avail of its benefit as they don’t want to miss out on the opportunity to get two products at the price of one. You can use a BOGO deal to boost sales for a specific product or to clear out old inventory. Also, make sure to keep the offer validity short in order to create a FOMO among your customers.

10. Sweepstakes

Sweepstakes are just a different type of lucky draw contest where the winner is selected completely at random. Generally, there is no minimum spending requirement to enter a sweepstakes contest. All the customers who have made a purchase during the specified period, or simply all the registered users on an e-commerce website are eligible to participate. Any customer can be selected at random and provided with a pre-specified gift.

11. Loyalty Points

Almost every business is now having a loyalty program under which they offer a fixed percentage of loyalty points to their customers after every purchase. Customers can later redeem these loyalty points against several options available, such as discount coupons for future purchases, gift vouchers for other brands, and other products. Offering continuous loyalty points is an effective sales promotion strategy to boost brand loyalty and encourage repeat purchases in your business.

Choose RewardPort As Your Sales Promotion Partner

RewardPort, being one of the top sales promotion companies in India, can execute a consumer promotion program exclusively for your business taking every small detail into consideration. The team of marketing experts at RewardPort analyzes your business requirements carefully and comes up with a sales promotion plan that works well for your brand. With plenty of reward and redemption options, RewardPort becomes a great option to consider when looking for sales promotion companies.

5 Reasons Why You Need Consumer Sales Promotion Programs as a Mid-Size Business

Consumer sales promotion programs can drive an immediate boost to the sales and revenue of a business. Be it a large business or a small to miz-size one, correctly implemented sales promotions are extremely advantageous for every type of business. If you are running a mid-size business and want to take it to a higher level, it is important to attract new customers while making sure that the existing ones stay loyal. This is what consumer sales promotion programs help you achieve. These programs are the set of strategies that businesses use to achieve short-term business goals, like boosting revenue and increasing brand awareness within a short period of time.

Boosting sales is generally the primary reason for running sales promotion programs. However, that is not the only reason. There are various benefits of running promos like sweepstakes, free gift with purchase, consumer loyalty programs, etc. The following are some most significant reasons why you must run a consumer sales promotion program for your mid-size business:

1. Generating New Leads

Running consumer sales promotions is one of the greatest ways to generate new leads and acquire new customers. By offering products under heavy discounts, free trials, buy one get one deals, etc, you can encourage your target audience to try your product. Studies suggest that consumers are more likely to buy a new product when they are getting it at a lower price.

By providing discounts or running free gift with purchase offers, you can encourage many potential buyers to try your product who would have never bought it at the original price. Consumers don’t like to spend on something they are not sure about and this is why offering good discounts on the first purchase is always a great idea.

2. Clearing Out Old Stock

It is not a desired situation, but it happens sometimes that you overstock certain items. Selling the overstocked products within your targeted time frame becomes challenging in such cases. However, consumer sales promotions are a great solution to this as well. You can offer these products at a 50% discount or under a Buy One Get One deal. Such offers trigger your customers to buy discounted items before the deal ends.

Though it might sound a bit less profitable to offer items under such heavy discounts, this is the best way to clear out old inventory and make space for new ones. This doesn’t only help you clear overstocked items but is also an effective way to make new potential customers buy your products.

3. Introducing New Products in the Market

Even the largest brands have to build a strategy for introducing new products in the market in order to ensure that it seems worth trying to the customers. As a mid-size business, the greatest way to introduce a newly launched product in the market is to align it with a consumer sales promotion strategy. Consumers are often afraid to spend on a product that they are not very sure about. This is where promotional strategies, such as free samples, sweepstakes contests, etc, can be very effective.

You can offer free samples of the newly launched product with your bestselling products, so that it reaches maximum target customers. Another idea is to run a sweepstakes contest to make the announcement of your new product exciting. For example, you can choose a winner randomly from the buyers of your new product and offer a free electronic item (like a TV, Mobile Phone, Laptop, etc) to the winner.

4. Boosting Loyalty in Current Customers

Your efforts should not end after customer acquisition because customer retention is even more important. Studies have shown that loyal customers spend much more than new buyers. Also, the cost of managing loyal customers is less than that of acquiring new ones. Running effective sales promotions and loyalty programs can help you boost loyalty among your existing customers and constantly encourage them to spend on your brand.

One way to do this is to offer discount coupons for future purchases. Every time your customer makes a purchase, give them a discount coupon that they can use in their next purchase. When customers have an opportunity to save on their purchases, they are very much likely to come back to your brand rather than switching to something else. Make sure that these discount coupons are valid only for a certain period of time so that you can make your customers come back more often.

5. Boost Sales and Revenue

All the above factors ultimately lead to a boost in the sales and revenue of your business. If you run interesting sales promotion programs, your customers will most likely talk about it with their friends and relatives. This is how word-of-mouth marketing works and more people become aware of your brand even without any extra effort made from your end.

With sales promotion programs, your customers are encouraged to spend more and it ultimately brings more sales to your business. Consumer sales promotions help in increasing brand awareness, boosting customer loyalty, and acquiring new customers, which further increases sales and revenue.

Run Effective Consumer Sales Promotions With RewardPort

If you are still trying to figure out the best sales promotion strategy for your mid-size business, you must connect with RewardPort. RewardPort is one of India’s top loyalty and reward solution providers. The team of experienced marketing professionals at RewardPort takes every detail of your business into account and plans sales promotions accordingly. If you want your consumer sales promotion strategy to be aligned with your business objectives, RewardPort can help you find the best solution.

What is Web3 & How Is It the Next Frontier in Sales Promotion Programs

A sales promotion agency can help you achieve your business goals faster with the right strategies and technologies. Web3 or Web 3.0, emerging as the new face of the internet, promises more transparency and higher security of user data. From static Web1 and then dynamic Web2 to the decentralized Web3, the way the internet works has changed. Businesses also use continuously evolving technologies to grow at a faster pace. Web 3 allows businesses to make new innovations in their marketing strategies by providing them with access to a global marketplace.

When looking for a sales promotions company, you must ensure that the platform is using the latest technologies and tools to provide you with the best results. Talking about Web3 and its impact on businesses’ sales promotions, you first need to understand what Web3 is and what are its key features:

What is Web3?

Web3 refers to the next evolution of the World Wide Web, which includes concepts such as blockchain technologies, decentralization, token-based economics, etc. Putting it in simple words, Web3 defines the next generation of the internet. It provides users with better control over data and improves the way they interact with the internet. Web3 allows users to get rid of intermediaries and aims to provide a more secure and transparent online experience.

The idea of decentralization lies in the heart of Web3. It means that data and the power to handle it are not in the hands of a central authority, but are distributed among more participants. This is exactly opposite to Web2, i.e. the current web, where market leaders like Facebook, Google, etc, have a lot of control over the data that users consume.

Key Features of Web3

The definition of Web3 is still evolving. Being fully decentralized, it aims to put content creation in the hands of creators and not the owners of the platforms. The key features of Web3 include:

1. Decentralized systems running on blockchain technology:

Decentralization of data and power is the core principle of Web3. The idea refers to a system where no central authority is controlling the data and the flow of information. It is instead distributed among many node networks.

Decentralized systems like blockchain technology are being used to build Web3. This technology provides a transparent, secure, and user-centric ledger to record transactions and track assets.

2. Interoperability, which allows different systems to work together:

Web3 is designed to create an open and inclusive online environment. It allows users to access different technologies and systems across different chains together. It gives the freedom of mobility to users and also maintains the security that users expect from blockchain technology.

3. Secure Communication between users:

Web3 allows users to communicate with each other securely while keeping their communications private. With this, users get greater control over their personal information. Moreover, it also reduces the risk of cyber attacks on user data.

4. Semantic Web & AI:

The semantic web makes use of AI technologies to understand the intention of customers in order to improve their overall experience. Web 3 aims to improve the technologies to generate, connect, and share the content by understanding the searches more accurately based on their meaning, and not on the keywords.

5. 3D Graphics and Spatial Web:

Earlier, the graphics of websites were slow, primitive, and use to fail often. However, the advancements like 3D graphics, virtual reality, etc, aim to provide a more realistic online experience to users. Various industries are already using 3D graphics to promote their products and services.

Best Web3 Marketing Strategies

The following are some best strategies that businesses can use for Web3 marketing:

1. Digital Strategy

Web3 allows businesses to develop a comprehensive digital strategy by looking at the latest trends and technologies. The strategy includes a clear understanding of business objectives, target audience, and goals that a brand intends to achieve. This digital strategy must include the following:

• Search Engine Optimization
• Paid Promotions to get more traffic
• Content Marketing
• Boosting engagement to social media channels, websites, or apps.

2. NFT Marketing

NFT (Non-Fungible Token) refers to a unique e-identifier that is used as a certification of ownership and authenticity. The unique token is recorded in the blockchain and can not be substituted or copied. Web3 allows businesses to develop a marketing strategy and showcase its unique benefits and features through NFTs. With this, brands can target the most relevant audience and make the most out of their marketing tactics.

3. Token Distribution Strategy

Tokens in Web3 are like digital assets that businesses can use to represent specific values in a particular ecosystem. Businesses can build a transparent and clear token distribution strategy that includes allocation, total supply, and vesting schedule of the tokens. This helps them ensure fairness and attract more potential investors.

4. Decentralization Applications (dApps) Marketing

Another great practice for Web3 marketing is dApps marketing. dApps allow you to create content, become its owner, and share the value between different platforms that you use. You can promote your dApps through targeted online and offline marketing techniques. Some of the effective marketing efforts include community building, influencer marketing, and sponsoring events.

Web3 For Businesses and Their Sales Promotion Programs

The biggest impact of Web3 on businesses is going to be higher transparency and a greater user-oriented approach. The way businesses use and handle user data will change and customers will have a higher control over their data. With tokenization techniques like NFT marketing, businesses can develop marketing strategies and showcase their unique features to set their brand apart from their competitors.

The open interconnectivity of Web3 makes it easier for businesses to understand and meet the high expectations of their customers. With this, the sales promotion strategies of businesses become more effective and are likely to be successful. Web3 can also help businesses in strengthening relationships with their customers. With the decentralized blockchain technology, every transaction is recorded, which all the involved parties can see.

This makes companies directly accountable to the customers, increasing transparency among them. This transparency helps businesses in building trust and long-lasting relationships with their customers. This is how sales promotion techniques become more meaningful with the advent of Web3.

Run Powerful Sales Promotions with RewardPort

A sales promotion program that aligns with the needs of your business can help you achieve your business objectives. It is important to consider every single detail of a business and its customers while implementing sales promotion techniques. RewardPort, being the best sales promotion agency in India, has a team of experienced marketing experts who can plan the best sales promotions based on your business requirements.

With deep expertise in Web3 technologies and blockchain, RewardPort creates innovative solutions to help brands achieve their goals.

How to Use Sales Promotion Tools to Scale Your B2B Sales Funnel

Sales promotion tools can smoothen your marketing efforts by allowing you to market your products or services in a creative way. The B2B market is highly competitive today. To beat such high competition in the market, most businesses are using sales promotion techniques. Sales promotions are the strategies followed by businesses to boost their sales, increase revenue, or achieve other short-term goals. If implemented well, these strategies can take any business to the next level in a very short time period.

If you are facing challenges in generating leads or converting them, you first need to understand the four stages of B2B inbound marketing. Using the right sales promotion tools in each of these stages can help you achieve your business objectives faster. Before that, let us help you understand what sales promotion tools mean and how you can use them to scale your B2B business:

What are Sales Promotion Tools?

Sales Promotion Tools are the resources or methods that businesses use to achieve their short-term sales objectives. These tools help brands in encouraging their customers to buy specific products. The sales promotion tools can be consumer-oriented or trade oriented based on the type of business. Moreover, the objective of sales promotion programs can also be different. Some most significant benefits of sales promotions include an increase in sales, greater brand awareness, better customer engagement, etc.

Many businesses use sales promotions to increase the awareness of their newly launched products or to boost sales for a particular set of products. Some brands use these strategies to clean old stock and make space for new inventory. Whatever the goal is, sales promotion methods work best when you make the use of right sales promotion tools.

Tools for Complete Inbound Funnel Marketing

Inbound marketing is the process where businesses make their potential leads choose them over their competitors. The process consists of four stages, including attract, convert, close, and delight stage. From attracting potential buyers to converting and strengthening relations with them, the inbound marketing funnel covers every single phase. Here is a detailed explanation of all four stages included in the inbound marketing funnel:

1. Attract

‘Attract’ is the first stage of inbound funnel marketing. In this, you need to create engaging content and optimize it to attract your target audience. As a B2B business, your goal might be to attract more dealers, channel partners, or wholesalers. In this phase, you need to majorly focus on increasing brand awareness and finding potential partners who are not familiar with your brand. A great way to identify your target audience is to look at your current customer base and understand patterns among them.

You have to reach out to strangers who can become your potential buyers. After this, you must focus on building interest and excitement among your target audience through social media content, blogs, paid search advertisements, etc. To create engaging content, it is essential to understand buyers’ personas. Understanding buyers’ personas mean finding out their interests, requirements, and behaviors.

In this first stage, you can perform the following activities to attract customers:

• Strengthen the relationships with potential buyers via social media or other channels.
• Use SEO strategies and keyword research to target the right audience.
• Create engaging content to show your target audience that you have the solution to their problems.

Tools You Can Use to ‘Attract’ Your Customers

The following are some great tools that you can use to make the most out of the ‘attract’ stage in your inbound marketing strategy:

1. SEO (Search Engine Optimization)

As the number of internet users is increasing every day, it has become important for businesses to have an online presence. Writing engaging content and publishing it on your website is not enough. You also need to ensure that the content is well-optimized to rank higher on the search engines like Google. If your content is not SEO optimized, it will hardly be visible to your target audience.

2. CRM (Customer Relationship Management)

CRM is the process of managing business relationships and interactions with your existing and potential customers. As per research, over 62% of marketers use some sort of CRM tool to strengthen communication with their potential clients. Zoho CRM, Zendesk, and Hubspot CRM are some most popular tools used for customer relationship management.

2. Convert

The next stage in complete inbound funnel marketing is ‘Convert.’ As suggested by the name, this stage is all about making efforts to convert your visitors into qualified leads. These can be your social media followers, website visitors, blog readers, or any audience that you have access to. Some most common elements that you can use for conversions include case studies, gated content, webinars, ebooks, resource libraries, etc.

Engaging and valuable content is the heart of inbound marketing for B2B businesses. This content should educate your target audience about your brand and the products/services you offer. Make sure that your content is well-researched. Also, avoid writing it in a too promotional tone.

Gated content is one of the powerful tools to convert visitors into leads. This is the content that users can access only after providing their information, such as name, email, mobile number, etc. Gated content doesn’t only help you boost engagement on your website, but also allows you to collect the data of your potential customers. Though these leads have not yet made a purchase on your website, they become a regular visitor of your website once they sign up.

Tools You Can Use To ‘Convert’ Visitors into Potential Leads

The process of conversion is indeed challenging. The following are some best tools for sales promotion that are effective in encouraging your target audience to become your qualified leads:

1. CTA (Call to Action)

As the name suggests, CTA refers to the strategies planned by businesses to encourage their audience to take action. You can add links and buttons to your content that motivate your customers to download a file, fill out a form, or visit a specific page. You can add such links to your landing pages.

2. Lead Capture & Conversion tools

Some popular tools that you can use in this stage include TypeForm, Optinmonster, and Sumo. TypeForm allows you to create surveys without writing any code. Optinmonster is a WordPress plugin for lead generation, which is used by over 1 million websites.

3. Lead Generation Tools

Lead Generation tools like Leadpages, Unbounce, Instapage, etc, can help you find prospects. Leadpages is an online software that allows you to publish landing pages quickly to convert clicks into customers. Unbounce allows businesses to create attention-catching landing pages with minimal effort. The third tool, Instapage, is useful for creating landing pages for your marketing and promotional campaigns.

3. Close

The ‘Close’ stage is the most important and exciting one for businesses as this is where your leads turn into your customers. This is the point where your potential leads trust your brand. They must feel that the products or services you offer are the best potential solutions to their problems. Email marketing is one of the most effective ways to make your leads become your customers. Though this stage is not very easy to deal with, this is where all your hard work or attracting and converting customers might pay off.

Tools You Can Use To ‘Close’ The Deals

The following are some best tools for sales promotion that are effective in helping businesses convert leads:

1. Email Marketing

After collecting the email addresses of your potential customers in the ‘convert’ stage, it becomes easier to directly communicate with them. You can send them emails related to your products, about your new launches, sales, ongoing offers, etc. Sending relevant emails to your customers is the best way to gain their trust. But make sure not to spam their inbox.

2. Marketing automation tools

Marketing automation tools allow you to relax and just observe the processes while they perform their tasks. With these tools, you can reach out to your customers with the most relevant content at the most suitable time. Moreover, these tools score your customers based on their chances of making a purchase. Some popular marketing tools, include Drip, LeadsBridge, and Marketo.

4. Delight

Even after attracting a generating leads and transforming them into customers, your task is not over. You need to make every possible effort in order to make sure that the customers stay loyal. The ‘Delight’ stage is all about building stronger relations with your customers and encouraging them to make repeat purchases. Loyal customers not only purchase more often, but they can also help you generate more leads by recommending your products and services to their friends.

Make sure to engage with your customers on a regular basis via social media or other channels. Your customers must not feel that they are getting valued only until they make a purchase.

Tools You Can Use To ‘Delight’ Your Customers

Converting your leads into customers and thinking that you are done is not a good idea. Retaining your existing customers is much more important than acquiring new ones. The following tools can help you with the same:

1. Social Media Management Tools

Social Media is the best way to stay connected with your customers and engage with them on a regular basis. Some most powerful social media management tools include BuzzSumo, Buffer, and Sprout Social.

2. Loyalty Programs

Running continuous loyalty programs is another great way to keep your customers coming back. By offering them rewards for every purchase, you can make them feel appreciated for their purchase. It helps you boost repeat purchases as well as customer satisfaction.

Create an Effective Sales Promotion Strategy with RewardPort

An effective sales promotion strategy is what aligns with your business goals and takes your customer needs into consideration. RewardPort is one of the top sales promotion solution providers in India. The team of marketing experts at RewardPort can execute the best sales promotion programs for your business, keeping in mind every detail of your business.

11 Consumer Sales Promotion Tactics to Generate More Business Faster

Consumer sales promotion tactics are the strategies that businesses use to boost their sales during a particular time. The only way for a business to succeed is by gaining more customers and selling products or services. You must inform them about it and increase sales with the appropriate consumer sales promotion techniques.

Successful companies use sales promotions to boost sales, increase brand awareness, and improve customer satisfaction. All these factors are critical and ultimately drive more sales. You can find several examples of sales promotions that different businesses use. However, not all of them might be suitable for your business.

First, you can identify your business goals and plan sales promotion strategies accordingly. Here are some most effective consumers sales promotion strategies to drive more sales faster:

1. Discount Coupons

Offering products at discounted prices is one of the oldest yet most effective sales promotion techniques. The end-of-season sales are great examples of such discounts. Customers wait for end-of-season sales to purchase the products they couldn’t afford to buy during the season. Discounts are beneficial both for customers and retailers. Customers can buy more for less price, and retailers can clear their stock faster.

Apart from running seasonal discount offers, you can provide discount coupons to your customers for their next purchase. If customers have your discount coupons, they are more likely to return to your store before they expire. This is how you can drive repeat business and encourage customers to purchase more often.

2. Free shipping/returns

Consumers do consider the shipping cost while making online purchases, especially when it’s their first purchase from a brand. They are most likely to change their purchasing decision if high shipping costs are associated with a product. If your brand is charging a shipping fee on its products, you might be missing out on many potential customers.

Most customers don’t want to spend money on a product if they doubt its quality, usage, life, etc. With high shipping costs and no guaranteed returns, the overall price of the product becomes expensive, and the purchase seems riskier to the customer. Offering free shipping and guaranteed returns with a 100% refund reduces the customers’ fear of wasting money on the wrong product.

3. Contests & Giveaways

Running prize contests online or offline is one of the simplest and most efficient ways to increase brand awareness and boost sales. These contests create healthy competition among your customers, making it interesting for them to participate. Social media contests can be very powerful and bring unexpected results. Some common examples of social media contests include:

• ‘Top Spenders Offer’ under which the top spenders of the week or month are awarded. These contests aim to boost the overall business revenue.
• ‘Purchase to Win’ contests under which a brand chooses random buyers of a particular product as winners. These contests are focused on boosting the sales of the product.
• ‘Like, Comment, and Share to Win’ contests under which the participants are rewarded for sharing your brand’s official social media page with their friends. These contests are aimed at increasing brand awareness.

4. Buy 1 Get 1 Free

BOGO deals are the most popular consumer sales promotion tactics for retail businesses. The idea of getting two items for the price of one seems amazing to the customers. Businesses generally run BOGO offers to clear the stock or to encourage customers to purchase a newly launched product.

It also increases brand awareness as many customers share the free product with their family or friends. Though it is the same as a 50% discount, calling it a BOGO deal is more impactful as freebies attract more customers.

5. Free Samples

If you allow your customers to try your product for free, most of its buyers would have never bought it without trying it. Customers don’t want to spend money on a product without knowing whether it works for them or not. You can offer free samples of the new product with a popular product that most of your target audience knows about.

This has dual benefits. It boosts the sales for your main product and introduces your new product in the market. After trying the free sample product, many customers may buy it.

6. Flash Sales

Big discount offers become more effective when combined with limited periods. The duration can be anything between 24 hours to 30 days depending on your stock availability and customer interests. Flash sales develop a fear of missing out among your customers. Under these sales, products are offered at heavy discounts for a limited duration.

You can build excitement ahead of time by announcing the sale launch date. This creates a sense of urgency, and your customers buy their favorite products as soon as the sale is live.

7. Bundle Products

Bundle products or combo offers discounts on related products when you buy them as a bundle. For example, a combo of shampoo (priced at Rs 150) and a conditioner (priced at Rs 120) can be offered at a combined price of Rs 230.

This encourages customers to buy combo packs instead of buying only one product to save some money. Bundle offers can move your inventory faster as you sell more products with a low discount.

8. Loyalty Reward/Cashback Programs

Research has shown that gaining a new customer can be five times more expensive than retaining an existing one. This is why customer loyalty is important for every business. Running a continuous loyalty program is one of the best ways to motivate customers to stay loyal to your brand.

Loyalty programs can be of different types:

• Rewards-based programs
• Cashback-based programs
• Tier-based programs

Under these programs, your customers get rewarded every time they make a purchase. For successful loyalty programs, you need to make sure that you offer interesting redemption options against these reward points. These programs can retain customers only if the rewards you offer are valuable and useful for them.

9. Referral Discount

Referral discounts help you increase your market reach by encouraging your customers to recommend your brand to their friends. You can offer discounts to your customers and their referral friends when they purchase your products. The referral program becomes more efficient when you give a higher discount for more referrals.

You can also offer them incentives for sharing their experiences with your product on social media. Consumers believe in user-generated content more than a brand promoting itself.

10. Scratch Cards

Scratch Cards are like mystery offers. You can offer scratch cards with different discounts, such as 5%, 10%, and 25% discount. The customers only know their reward after they purchase and scratch the gift card. Human minds are curious, and curiosity makes them participate in the offer to see what they get inside the scratch cards. Once they get a discount, they will most likely purchase before the discount coupon expires.

11. ‘Spin to Win’ Contests

‘Spin to Win’ contests are one of the best ways to include gamification in your sales promotion and make it interesting for your customers. You can run a ‘Spin to Win’ contest on your website or offline store. Provide your customers with an opportunity to spin the wheel once every day. You can include reward points, cashback, discounts, and a few big prizes in this wheel.

Make sure that they win something most of the time. If not discounts and rewards, they should at least get a few reward points for spinning the wheel. They can redeem these rewards once they have collected significant points.

This motivates them to visit your website at least once every day. These contests also help you increase your brand awareness through word of mouth.

How Can RewardPort Help?

RewardPort is a reward and loyalty solutions providing company. RewardPort can help you plan and run a sales promotion strategy that works for your business and aligns with your customer interests.

The marketing experts at RewardPort take every business detail into account and run sales promotions exclusively for your business. Your marketing campaigns are not restricted to one or two platforms with RewardPort but are executed on multiple platforms, including on the web, offline, SMS, etc

Three Rs of Effective B2C & B2B Consumer Sales Promotion

Effective consumer sales promotions can provide rapid growth to your business. Studies suggest that 90% of consumers make their first purchase after receiving an offer from a new brand. Also, more than 90% of consumers prefer to repeat purchases from a brand that offers good discounts on the first purchase. This data shows how important it is to plan and execute sales promotion strategies to acquire customers.

Not every sales promotion works for every business. To make the most out of sales promotion, you need to understand your business goals and customer interests first. Apart from this, there are a few factors you should consider to drive a successful sales promotion campaign.

Here are the three important Rs of effective consumer sales promotions:

1. Risk Aversion

Sales promotions must be focused on risk aversion, especially when the aim is to attract new customers or launch a new product. By allowing your customers to try your products for free, you can get them out of fear of wasting their money.

Customers who purchase your product after a trial may not even consider buying it without the experience. Most consumers avoid spending on a product that they are not sure about. Here is how you can include risk aversion in your sales promotions:

• Offer free samples under giveaway contests.
• Offer free sample products with other popular products.
• Offer free shipping and returns.

2. Reciprocity

The principle of reciprocity deals with human nature that expects a mutually beneficial relationship. An ideal sales promotion strategy benefits the brand as well as the customers.

Sales promotion techniques like discount coupons, loyalty programs, etc., are based on reciprocity. You can make your customers feel that they are getting something in return for their purchase with these benefits.

3. Reward

Rewarding your customers for every purchase can bring them back to your brand. Though one part of the reward is covered under reciprocity and risk aversion, you should have a separate program that accepts everyone.

These rewards aim to identify potential customers, attract them, and motivate them to stay loyal to your brand. Examples of such reward programs include gift promotions, giveaway contests on social media, etc.

Examples of B2C Sales Promotions

Sales promotions in B2C businesses are critical for business growth. The B2C sales promotions can be very effective in:

• Boosting sales
• Increasing brand awareness
• Building brand trust
• Driving repeat business

Discounts and other offers motivate consumers to make prepone their purchase decisions. Here are some most effective sales promotion techniques for B2C businesses:

1. Discount Coupons

Offering discount coupons for the next purchase is one of the most effective ways to drive repeat business. Whenever your customers make a purchase, you can provide them with a discount coupon for their next purchase.

These coupons must be valid only for a specific period, like one month or two months. It encourages your customers to keep shopping at your store more frequently.

2. Giveaway Contests

Giveaway contests work best for introducing a new product to the market or attracting new customers. You can run these contests on social media. Ask your followers to like and share your product launch post to win the product.

The more they share, the more their chances of winning. With this, you can make more and more people aware of your new product and gain more followers.

3. Flash Sales

Flash sales are short-term deals under which a brand offers some specific products at huge discounts. Flash sales will offer attractive discounts for a short period creating a sense of urgency for the customers.

As the deals are amazing, customers want cash on these discounts. They tend to prepone their purchases to benefit from the sale.

4. BOGO Deals

A ‘Buy One Get One Free’ deal is among the most widely used sales promotion techniques in B2C businesses. Though offering a 50% discount on a product is the same as a BOGO deal, the word ‘free’ has a greater impact on the human mind.

Combining these offers with certain limits makes them more effective. For example, you can run BOGO offers only on a particular day of the week or choose different days to run BOGO deals on different products.

5. Free Shipping/Returns

If your business is majorly online, you might be missing out on many customers by charging a shipping fee. Products with free shipping and return seem to be risk-free to the customers. Many customers change their minds at the time of final payment when the shipping cost is added to the price of the product.

The idea of offering free shipping and returns can be much more powerful than it seems to be.

Examples of B2B Sales Promotions

Sales promotions in B2B are different from B2C sales promotions. However, the impact can be equally good in B2B as well. Sales promotions can attract potential dealers and channel partners to your brand. Also, promotional offers can encourage your partners to give preference to selling your products and drive more sales. Here are some most popular B2B sales promotion strategies

1. Trade Shows

Trade shows are events where different businesses from a particular industry showcase their products to attract potential buyers. You can use brochures, displays, and other promotional materials to identify prospects and make your customers aware of the existing as well as new products.

The trade shows also allow you to gather information about your competitors. You can observe how your competitor businesses are presenting, selling their products, which offers they are running, etc.

2. Conventions

Participating in conventions or meetings with your industry professionals is also an effective B2B sales promotion technique. You can display your products and market them to the right audience.

For example, a textile convention allows you to display your sewing machine and its unique features. You can contact the market leaders in your industry and sell your products to them.

3. Advertising Allowances

You can give your channel partners trade allowances to encourage them to push a product. You can offer different incentives at all levels, i.e., to your wholesalers, distributors, and retailers, to boost the sales of a particular product.

Advertising allowance is a popular trade allowance you can offer to your partners and encourage them to advertise your products.

4. Sales Contests

Sales contests are incentive programs that businesses use to motivate their sales representatives to drive more sales. These contests generally focus on boosting sales for high-profit-making products. The more sales representatives sell, the higher incentives they receive.

The salesperson making the highest number of sales wins the contest. The winner can be awarded exciting prizes, such as a free vacation, monetary bonuses, a promotion, etc.

5. Free Merchandise

Free merchandise refers to a free product offered by the manufacturer to a partner or retailer to push a particular product to the market. For example, the manufacturer of formal clothing can gift a set of clothes to the staff of a high-performing retail store.

These gifts can be linked to the sales targets. The retailer can receive free items for selling a particular number of products within a pre-specified time.

Gamify Your Sales Promotions with RewardPort

You can attract more customers and retain the existing ones by offering discounts, rewards, etc. Including gamification in sales promotion builds healthy competition among your customers, making it more interesting for them to participate.

With RewardPort, you can plan and execute a sales promotion strategy with the latest tools and methods of consumer engagement. Whether it’s B2B or B2C, your sales promotion strategy should include rewards that modern customers value.

9 Consumer Promotion Strategies for the New Online Business

Consumer sales promotion is an essential part of your e-commerce business. With thousands of e-commerce retailers competing for consumers’ attention, it’s increasingly difficult to build your customer base without a promotion strategy.

Starting a new online business is an exciting but challenging process. One of the key components of a successful online business is a strong consumer sales promotion strategy. Consumer sales promotion is the use of incentives and other promotional tactics to encourage consumers to purchase a product or service.

Or, more specifically, to purchase the product/service from you.

Consumer Sales Promotion Strategies

In this blog, we will discuss nine consumer promotion strategies for new online businesses using the keyword consumer sales promotion:

1. Discount Codes and Coupons

Offering discount coupons is a classic promotion strategy that has been used by businesses for decades. Online businesses can create discount coupons that customers can use to get discounts on their purchases. These coupons can be distributed through various channels such as social media, email, or through the website itself.

2. Free Trials

Offering free trials is a great way to encourage customers to try your products without any commitment. This strategy works particularly well for software and subscription-based services. By offering a free trial, you can convince customers to try out your product, and if they like it, they are more likely to purchase it in the future.

3. Buy-One-Get-One-Free (BOGO) Offers

BOGO offers a popular sales promotion strategy that is particularly effective for products that are bought in pairs or multiples. For example, if you sell socks or shoes, you can offer a BOGO promotion where customers can get one pair free when they purchase two or more pairs.

4. Free Shipping

Shipping costs can be a major barrier for online shoppers. By offering free shipping, you can encourage customers to purchase more products and increase their overall satisfaction with your brand. Some businesses offer free shipping for a minimum purchase amount, while others offer it for specific products or as a limited-time promotion.

5. Loyalty Programs

Loyalty programs are a great way to reward customers for their loyalty and encourage them to make repeat purchases. By offering exclusive discounts, early access to new products, or other perks, you can build a loyal customer base that will be more likely to continue buying from your business in the future.

6. Referral Programs

Referral programs are a great way to tap into the power of word-of-mouth marketing. By offering incentives to customers who refer their friends and family to your business, you can generate new leads and expand your customer base. Referral programs can take many forms, such as discounts, free products, or other rewards.

7. Flash Sales

Flash sales are limited-time promotions that create a sense of urgency and encourage customers to make a purchase quickly. By offering a steep discount or another incentive for a limited time, you can generate a surge of sales and create excitement around your brand.

8. Social Media Contests

Social media contests are a great way to engage with your audience and generate buzz around your brand. By asking customers to share your products, tag their friends, or create user-generated content, you can create a fun and interactive experience that encourages customers to engage with your brand and increase their loyalty.

9. Bundling Products

Bundling products is a great way to increase the average order value and encourage customers to try new products. By offering a bundle of complementary products at a discounted price, you can encourage customers to make a larger purchase and increase their overall satisfaction with your brand.

Consumer Sales Promotion with RewardPort

Consumer sales promotion is an effective way to encourage consumers to make a purchase and build brand awareness. There are many consumer promotion strategies that new online businesses can use to boost their sales and establish themselves in the market.

By offering incentives, discounts, and other promotions, businesses can attract and retain customers, encourage them to try new products, and increase their overall satisfaction with the brand. You can avail the best strategies in your marketing plan with RewardPort’s team of dedicated marketers, you can create a powerful and effective sales promotion campaign that will help your business succeed.

How to Counter Product Return E-Commerce with Consumer Sales Promotion?

Product returns have been a significant challenge for online retail businesses. Every year about 20-30% of the products sold online face returns. That is not only a loss in revenue but also doubles up the costs for the sellers, not to mention damage to the reputation.

Handling product returns require a robust after-sale process, something which, small e-commerce retailer would find challenging to build. You can, however, work to reduce product returns and after-sale issues.

Addressing avoidable challenges like sizing, multiple purchases, and setting correct expectations are a few things every online retailer should consider. However, after this, you can also have specific consumer promotion campaigns to reduce the chances of returns even further.

The first thing to do before you start investing in consumer sales promotion campaigns is to estimate a budget. That will depend on how much product returns hurt your business overall. This is the maximum amount you should set aside for sales promotion to minimise returns.

How Product Returns Hurt More Than Your Reputation?

Not only do product returns result in lost revenue, but they also harm sellers’ reputations and customer loyalty. However, by implementing effective consumer sales promotion strategies, you can counter product returns and improve customer satisfaction.

The following expenses must be considered by a retailer when a product is returned:

• Labour: There will be labour costs associated with every step of the returns process, such as customer service, accounting reconciliations, shipping, warehousing, restocking, and reselling.

• Reselling: It may be necessary to repair or refurbish returned items before repackaging and reselling them if they are to be resold. The price of doing so may be far more than the selling price.

• Damaged Items: A product may need to be destroyed if it is returned in a damaged or unsaleable state, which means the retailer bears both the cost of the original purchase and the return.

Transportation: Costs associated with receiving returned items from a consumer can be high and may include paying for shipping, packaging, and labelling.

Consumer Promotion Strategies to Counter Returns

Now let us discuss how to counter product returns in e-commerce with consumer sales promotion:

1. Free Gifts with Purchase

Offering gifts with purchase is an effective way to incentivize customers to make a purchase and reduce the likelihood of returns. You can offer free products, samples, or other incentives to customers who make a minimum purchase amount.

2. Bundle Deals

Offering bundle deals is an effective way to increase sales and reduce the likelihood of returns. You can offer discounts on bundled products or services to incentivize customers to make larger purchases. Bundle deals can also help to increase the perceived value of your products or services.

3. Limited-Time Offers

Creating a sense of urgency can encourage customers to make a purchase and reduce the likelihood of returns. Offering limited-time promotions, such as flash sales or daily deals, can create a sense of urgency and motivate customers to make a purchase.

4. Discounts and Coupons

Offering discounts and coupons can incentivize customers to make a purchase and reduce the likelihood of returns. You can offer discounts on specific products or entire orders, and advertise these promotions through various channels, including email, social media, or your website. Coupons can also be offered to new customers as an incentive to try your products or services.

5. Free Shipping

One of the most common reasons for product returns is high shipping costs. By offering free shipping, you can incentivize customers to make a purchase and reduce the likelihood of returns. You can also offer free shipping for a minimum purchase amount to encourage customers to increase their cart value.

6. Loyalty Programs

Loyalty programs are designed to incentivize customers to make repeat purchases and reduce the likelihood of returns. You can offer exclusive discounts, reward points, or early access to new products or services to customers who join your loyalty program. Loyalty programs can also help to build long-term relationships with customers and improve customer retention.

7. Personalised Promotions

Personalised promotions are tailored to the individual needs and interests of your customers. By using data such as past purchases, browsing behaviour, or demographic information, you can offer promotions that are relevant and personalized to each customer. Personalised promotions can increase customer satisfaction and reduce the likelihood of returns.

8. Referral Programs

Referral programs are an effective way to incentivize existing customers to refer new customers to your business. You can offer incentives such as discounts, credits, or free products to customers who refer others to your business. Referral programs can help to increase customer acquisition and reduce the likelihood of returns.

9. Personalised Customer Support

Providing personalised customer support can help to reduce the likelihood of returns. By offering personalised support, you can address any concerns or issues that customers may have and improve their overall experience with your business. Personalised support can also help to build long-term relationships with customers and improve customer retention.

Run Effective Consumer Promotion Programs

Product returns can be a significant challenge for e-commerce businesses. However, with RewardPort’s effective consumer sales promotion strategies, you can counter product returns and improve customer satisfaction. By offering free shipping, discounts, gifts with purchase, loyalty programs, personalized promotions, limited-time offers, referral programs, bundle deals, and personalized customer support, you can incentivize customers to make a purchase and reduce the likelihood of returns.

8 Proven Strategies for Boosting Consumer Sales With Promotion

Consumer sales promotion programs help a company increase sales and achieve its revenue targets. A company can increase sales by using effective sales promotion strategies. A strong sales strategy can also increase sales, and when used together, they are sure to increase both sales and revenue.

Measures and initiatives that aid businesses in boosting sales are known as consumer sales promotion tactics.

When sales are slow or poor, a business or business complex needs effective sales methods. Now is the ideal time to increase sales.

Effective consumer sales promotion strategies are crucial for all businesses, especially for the e-commerce firms:

1. Use Advertisements

Although it doesn’t always need much, there are occasions when it makes sense to spend money to earn money. Even a tiny budget can be productive and increase leads with the correct advertisement. All you need to do is understand who your target audience is, how to reach them, and where to reach them. Depending on where your customer is, think about using Google, Facebook, and Instagram ads.

It’s a good idea to conduct tests when including adverts in your plan to boost sales. You may better understand your audience, learn how to create advertising, and make sure your marketing dollars are being used wisely by doing ad testing.

2. Make “Insider Information” a Priority

Everyone likes a good deal, and your consumers will become more loyal to and trusting of your company when they feel like they have the inside track on impending sales or are given early access. They might even purchase more as a result.

This applies to all types of promotions and sales. Current and returning consumers will rapidly become invested in the company if you keep them informed about new products and company developments.

3. Implement a Program for Referrals

Everyone likes to feel valued and rewarding your clients for referring their friends and family members is a terrific way to do this.

Use upcoming discounts, points for awards, freebies, exclusive access, etc. to entice current customers to promote your business.

This will not only help you keep in touch with your consumers, but it will also help you generate new leads that are more likely to purchase because they were referred directly to you, all without putting in any extra work on your end.

4. Selling the Benefit Rather Than the Product

People don’t buy items; instead, they purchase the outcomes a product will produce. It will be easier to concentrate on the advantages of your product or service if you keep in mind the “help” not “sell” approach when promoting and selling it.

It appears more genuine when you first try to help others rather than being aggressive or just out to make quick cash. Additionally, it serves to remind them of the value you offer in your goods and services.

5. Ensure That Your Messaging is Understood

Clarity is essential while learning how to advertise a good or service. In all the content that is a part of your sales and marketing plan, choose one to two major benefits that your product delivers and make sure to clearly explain them. By doing this, you can make sure the narrative you’re presenting about your product is consistent throughout all your marketing platforms and that your target audience understands exactly what you’re offering.

6. Gift-With-Purchase Program

After attempting several of the other sales strategies on this list, you may find that including a gift that your customers can value is an effective alternative to increase sales. For example, adding a toothbrush with toothpaste.

Conduct a detailed cost analysis, assess how your gift compares to those of your rivals, and gauge how valuable is your gift for your consumers.

Adding a complementary product as a free gift is a proven strategy to attract customers. However, you can also consider surprise gift, lucky draw, cashbacks and sweepstakes, to make your gift-with-purchase unique and more interesting.

7. Search For Chances to Upsell Customers

You should always be looking for opportunities to upsell consumers, so they purchase more each time.

What goods or services can they get that will enhance what they already buy?

They will probably say “yes” to you more and more as you establish your worth and gain the loyalty of your clients.

8. Use Incremental Savings

Consider offering discounts for larger purchases, such as free delivery on orders over $100, to encourage your clients to make more purchases.

When marketing a sale, think about providing a greater discount on larger purchases, such as 15% off orders over $250 and 25% off orders over $500.

They get more of a discount the more they spend.

How Does RewardPort Improve Your Sales?

You may be seeking a solution to assist you now that you are aware of how crucial sales marketing methods are to your company. RewardPort provides tactics for sales promotion to assist you in expanding your company. RewardPort is at your side to help you reach your objectives if you’re seeking efficient programs for loyalty program and sales growth.

RewardPort offers specialized programs for creating marketing and sales promotion strategies. We provide the best strategies for all business models.

Examples of the ideas offered in RewardPort include creating the greatest sales campaign, appealing to the audience and the consumer, and techniques to entice the buyer to make further purchases. You can speak with our professionals to use our products.

8 Sales Promotion Ideas to Stand Out and Get Noticed

Sales promotions are limited deals designed to quickly generate income by luring customers to make purchases or increase brand recognition. Although this marketing tactic is frequently used in business-to-consumer (B2C) e-commerce, retail, or restaurant industries, business-to-business (B2B) suppliers might also benefit from it depending on their objectives.

We’ll discuss sales promotions in this blog, look at some innovative promotional ideas for B2B companies, and offer important advice on how to carry out a sales promotion effectively.

1. Punch Cards

Punch cards are loyalty cards that have a predetermined amount of stampable icons on them that can be added to after a customer makes a purchase, typically in-store. When all icons are stamped, a customer is rewarded, frequently with a discount on their subsequent purchase or a free gift.

With this kind of sales promotion, you can entice people to keep buying from you so they can get the reward you’re offering at the end.

2. Referral Promotions

You can offer a discount on their first purchase from you by providing your current customers with a referral code to share with someone they know. The owner of the referral code will also receive a reward, which may encourage them to suggest you to others if they stand to gain something in return.

3. Promotional Bundles

Bundling-based promotions differ differently from buy one, get one free offer in that you combine complementary goods for a discount rather than the same product or service. Accounting businesses in the B2B market provide discounts for combining tax preparation and bookkeeping services because of the two-work hand in hand.

4. Promotions Based on Quality

A quality or best-fit promotional discount can have the same effect as lifestyle-based discounts in that it can start a paying relationship on a positive note and retain a customer over time. But in this instance, you’re deciding who gets the discount based on the quality of the lead, fit, or whether they fit a consumer persona you’ve developed, making them a highly qualified prospect.

Since many suppliers of B2B goods or services frequently have specialised markets or specific expertise, this campaign may be an effective B2B sales tactic. If they come upon the ideal opportunity, they might seal the transaction by offering that company a sizable discount.

5. Sign-up Specials

A sign-up sales promotion entails extending a discount just to new customers. Customers may be motivated to complete a purchase if they can make a first purchase at a reduced price, therefore it can be a useful strategy for boosting sales and attracting new clients.

6. Applications-only Promotions

Running an app-only offer is a fantastic method to market your company, giving customers discounts only for installing or using your mobile app to make purchases.

7. Deals for Customers Who Fit Best

Offers should be made to customers who are about to choose your goods. Be honest about whether they would be a good fit for your company as well. Promote prospects who are actively working toward a close, conversing with you and negotiating with you, and seriously considering using your goods or services in their company.

8. Feedback Rewards

For instance, once a customer makes a purchase, you may give them 10% off their subsequent purchase in exchange for their participation in a customer satisfaction survey. Customers might then be enticed with a discount to conduct a repeat buy.

Statistics About Sales Promotions

Interested in learning the real story behind sales promotions? These statistics provide a clear image of its effectiveness, which techniques are more effective than others, and how well clients responded to varied tactics.

•   Product bundling generates 10% to 30% of online sales, according to research
•   Referrals, whether generated by marketing initiatives or not, have conversion rates that are 30% greater than those of other lead sources
•   80% of consumers will test a new brand if a discount is provided
•   Regardless of whether they had purchase intentions before receiving a promotional coupon, nearly two out of three consumers will make a purchase
• About 48% of customers won’t even interact with a brand if they don’t have any special offers

Bottom Line

Sales promotions are a great method to boost sales, create leads, and raise brand recognition. It’s critical to have a clear plan regarding the campaign’s scope, duration, and target audience even though each sort of promotion differs from the others and RewardPort is here to assist with all your needs. After your campaigns are finished, be sure to follow up and try to strengthen your current client relationships for long-term benefit

5 Superb Sales Techniques to Reach Your Consumer Faster

Everyone has something they can market, whether it’s an item, a service, or some essential information. However, gaining customers and increasing sales from that service, item, or piece of knowledge are the only ways a business can prosper. However, you can’t just sit back and hope that someone would come across your product and buy it. Sales growth is the result of carefully planned sales methods that are created and implemented. To boost sales, you must either expand the audience you sell to, improve the goods you sell, improve your messaging, or do all of the aforementioned.

1. Be methodical when creating leads

The first step is to make sure that your firm generates enough leads consistently to sustain a steady flow of business. Too many business owners are determined to put out regular fires instead of thinking about their long-term aims.

• Establish goals for how many prospects you want to have in the funnel at any one time.
• To reach those goals, schedule the number of visits you want to have each week with potential clients.
• The remaining time should be used to manage your ongoing sales efforts.
• Although it’s not always the simplest element of your job, generating leads is essential if you want to create steady sales.

2. Understand the sales cycle

Your sales cycle, which is the period of time between meeting a potential customer for the first time and closing a deal, will be determined by the type of business you’re in. This can differ significantly amongst businesses. Your sales cycle can only be increased greatly when you offer good products at the time of redemption for the customers through game vouchers and gift cards. But you need to be aware of how long it often takes you, in days, weeks, or months.

To determine how long your sales cycle is:

• List the 20 most recent closed sales you’ve had
• Note the duration of each
• Calculate the median
• Using Customer Relationship Management (CRM) technology can also help you discover your best customers, target particular demographics, and obtain a better understanding of your sales pipeline.

3. Understand numbers

Every business needs a certain number of prospects at all times just to keep up sales. Consider the usual sales cycle as well as the quantity of closed transactions you desire each month. The proportion of contacted prospects who made purchases is another important statistic to be aware of. Make the best customers through your products such as game redeem code, best loyalty programmes, redeem game voucher. With the aid of these figures, you may establish objectives for your company.

Example: 

Your company wants to sell three things each month. An average sale is closed four months after the client is first contacted. You have a close ratio of 25% if one out of every four prospects your sales team contacts end up making a purchase.

In this case, you can be certain that you will close three transactions each month as long as you keep 48 active leads at any given time. It’s that easy. You will need to keep a list of 64 active prospects if you decide one day to boost your monthly production to four closed transactions, for example. With this knowledge, business owners are better equipped to provide their salespeople clear, measurable goals.

4. Active referral-seeking

Obtaining recommendations from happy customers is a general rule for any firm. Asking for a referral directly can be difficult, so one approach to avoid it is to encourage customers to mention their customers and suppliers about the products or services such as best loyalty programmes, redeem game voucher, game gift cards and others.

If a possible customer comes up during a conversation, you may ask them if it’s okay to call Tom and explain that you spoke with him. Describe yourself and say something like, “I was thinking it would be a good idea for us to gather up. Consider next Tuesday.

5. Be prepared for pushback

Be ready for typical objections, especially when conducting cold calls. Typical adverse reactions include:

I have to deal with someone else. 

I’m overworked. 

This is not the best time. 

Send me some material first, and then we can discuss. 

You will lose the prospect’s interest if you are not prepared with succinct responses. Get ready to respond by practicing your exact words in advance. It’s critical to understand their concerns before attempting to cast a more favorable perspective on them.

Conclusion

Sales promotion is one of the essential elements of the promotion mix. Keeping your needs in mind RewardPort develops a variety of sales campaigns that resonate with your target market in order to establish lasting relationships with your customers.