Sales promotion techniques for all businesses to Integrate

 

Businesses often invest a lot of money in their marketing strategies and efforts. However, they tend to overlook that sales promotion is a key factor that can help them to have an effective marketing and promotional journey for their business.

Furthermore, every business has different goals and strategies that they implement within their sales promotion techniques. Moving forward we will be discussing some sales promotion examples that you can integrate into your business.

Sales Promotion Defined

In general sales promotion is a strategy that is leveraged by any business or brand to create awareness and market their products, services, and the brand as well. For every brand there are different sales promotion techniques that are implemented such as video promotions, social media giveaways, vouchers and gift cards, along with other promotional activities.

Furthermore, here in this blog we will share some of the best sales promotion examples that brands have leveraged and had great success.

Types of Sales Promotion

Based on the preferences and requirements of different brands, sales promotion activities can differ for all the brands. Here are some of the most common promotional activities to be integrated. 

• Video Sales Promotions

Videos are one of the most engaging and effective ways of integrating sales promotion in any brand’s strategies. These videos are designed to have a clear communication with the audience with a strong CTA to drive more sales.

Furthermore, videos are more effective as they have a broad reach and can be shared, re-shared on different channels creating awareness about the product and the brand as well. 

• Social Media Promotions

Integrating all the social media channels of your brand to engage the audience on the social media channels. Adding social media channels will further add to the credibility of your brand and allow users to interact with the brand over those channels.

Some brands are leveraging their platforms to launch their new products and services and carry out informational sessions to educate their audience about their services. This helps the users to create a bond with the brand and adds to the trust factor. 

• Flash Sales

Introducing flash sales on a range of products is one of the best ways to integrate sales promotion techniques. These flash sales allow the brands to generate awareness about the particular product while also offering a special discount for the users to engage and invest. 

• Multi-buy Approach 

Multi-buy approach also referred to as buy one get one (BOGO) is another interesting and effective sales promotion techniques that can be implemented. This allows the brand to promote two different products at the same time while offering one of them as a free product.

This is often done when brands are launching a new product and trying to generate a need for the product in the market.

• Free Shipping 

Offering free shipping by all the e-commerce platforms and businesses is one of the most important approaches. It allows the user to make repeated purchases from the platform with free shipping, as it enhances the overall shopping experience of the user.  

• Trail Offers

Integrating trail offers allows the brands to offer the users with some of their new products as a trial product for the user to have an experience without investing in the product. This can also be done by offering a trial subscription of certain OTT platforms as different brands are doing these days.

For this you can integrate Subscription Nation by RewardPort and allow the users to leverage the trial of certain platforms for a limited amount of time. This approach can be further customized as per the brand’s requirements for effective results. 

• Giveaways and Contests

Be it social media giveaways or physical giveaways, these have a positive impact on the user for the brand. These giveaways can influence the user to have an enhanced overall experience with the brand and become a repeat customer as well.

The gifts that are given as a giveaway can range from movie vouchers, discount coupons, to free gifts as well. For these you can integrate CineRewardz, My Choice of Gift and Sweepstakes by RewardPort for an effective giveaway and enhanced user experience. 

• Referral Promotions 

Lastly you can also integrate Referral promotions as a part of sales promotion techniques in your business strategy. By adding referrals the user is getting some additional offers or discounts to be availed on their next purchase whereas the brand is getting more leads and is generating more revenue.

For this, brands can offer different forms of promotional gifts to the users with RewardPort such as integrated Scratch2Win, Digiflix, and Freebucks for the users to leverage when they are in need of it.

RewardPort’s Sales Promotion Techniques

One of the leading loyalty program providers RewardPort is also offering different sales promotion activities that can be integrated in any brand’s strategies for effective sales promotion. These sales promotion examples can be customized as per the requirements of your brand and designed to suit your target audience.

Here you can choose from different promotional activities that you wish to implement. You can choose from Cinerewardz, Sweepstakes, to Scratch 2 Win, Digiflix, and Freebucks depending on your requirements and preferences.

Furthermore, the RewardPort’s team is highly experienced and can help you keep a track of all your promotional activities and campaigns being implemented. Additionally, the expert team can also guide you through the entire process and help you pick out the best possible options for your brand as well.

For more information on how these sales promotion can be integrated into your business strategy and plans, get in touch with the expert team of RewardPort today and boost your sales promotion activities.

Effective consumer promotion idea to be implemented

For any business it is essential to have a strong customer promotion campaign to create its presence in the market and establish the brand reputation in the customer’s mind as well. For this purpose different brands leverage different customer promotion ideas and strategies.

Since every brand has a different target audience and customer base it is important to design the campaigns keeping in mind the customer preferences. This requires you to integrate unique and engaging customer promotion strategies which will further help the customers to connect with your brand.

Moving on, in this article we will help you understand and discuss some of the most effective and new customer promotion ideas that can be integrated into your business as well.

Customer Promotion Ideas

Now that you have some idea about the consumer promotion, let’s glance through some of the most effective consumer promotion ideas that you can implement in your business. 

• BOGO

BOGO or simply Buy One Get One offer which is one of the most commonly used and implemented customer promotion ideas. This has been a classic idea that can be incorporated in almost every business and brand strategy.

For implementing this strategy all you are required to do is select one product which you would be offering as the free product. This strategy is usually leveraged by brands to either promote a new product or clear out the stock of the other product. Furthermore, you can also offer two similar products as well, depending on your own strategies.

In both the scenarios, the products are being promoted by the brand and the customers are getting more aligned with the products and the brand as well.

• Sample Products

The next approach is to offer a sample product along with the original product. Here the entire idea for the brand to introduce this is to generate the need and awareness about their new product which is being offered as a sample.

The benefit that customers get to reap here is trial of the new product without actually investing in the product. This allows the customer to have a first hand experience for the new product and further generate demand for the product and hence, create more reputation of the brand. 

• Flash Sales

Flash sales is one of the effective ways to promote the products and the brand as well by offering certain discounts on the products or on an entire range of products. These flash sales further attract more customers to invest and purchase your products.

Furthermore, these flash sales work as a promotional activity for the brands to get more attention and traffic from the target audience. The flash sale communication can be done leveraging different channels such as social media and other offline media as well. Channel further depends on the target audience group.  

• Loyalty Programs

Another successful approach is to integrate loyalty programs in the brand strategy which rewards the loyal customers and keep them aligned with the brand for a longer period of time. With RewardPort you can integrate different loyalty programs in your businesses as per your preferences. Here you can choose from CineRewardz, Subscription Nation and others depending on your requirements. 

• Vouchers and Gift Cards

Offering discount vouchers or gift cards is another effective customer promotion ideas that can be integrated in your brand strategy. Here you offer the customers a special discount voucher that can be availed on their next purchase hence, ensuring repeat business. Furthermore, offering gift vouchers or gift cards with RewardPort’s strategies such as CineRewardz, and Digiflix is an effective way of adding customer promotion to your brand strategy and offering the customers an enhanced overall experience. 

• Free Gifts

Promotional gifts for customers is another effective way of adding value to the customer experience with your brand and hence integrate customer promotion to your business. These free gifts can be anything from movie vouchers, to a sample product as per your preferences and can be customized as well. 

• Social Media Giveaways

Since everyone is leveraging social media these days, offering social media giveaways is another trend that has been observed in customer promotion strategies. Here you can host a contest on social media and offer grand prizes as giveaways while also creating awareness about the product and the brand on the social media channels. This way the social media of the brand and the product, both are being promoted and it offers an additional platform for the user to connect with the brand. 

• Cashbacks 

For a fixed amount of purchase, brands can offer cashbacks either directly or through integrating Scratch2Win with RewardPort and modify the process of cashback making it more engaging for the customers.

This way customers can further establish a connection with the brand and shop more in exchange for the cashback, hence, beneficial for the brand as well.

Customer Promotion Ideas with RewardPort

From a leading loyalty program provider, RewardPort is your ideal, and one-stop solution for integrating customer promotion ideas in your business strategy. Here you get a wide range of options to choose from which can be further customized as per your brands requirements.

Additionally, the experienced team of RewardPort allows you to keep a track of all the campaigns being integrated and make the changes depending on the preferences and the target audience. This will help your brand to establish a robust strategy of customer promotion and generate brand awareness as well.

For more detailed information you can get in touch with the expert team of RewardPort and integrate your strategies.

How brands are using movie vouchers as rewards in Loyalty Program

Customer loyalty is one such concept which allows the brand to sustain, grow, and expand in their respective niches. To have a loyal customer base it is essential to maintain that loyalty by offering them certain additional benefits, rewards, or incentives. For this certain brands offer movie vouchers as a reward to their loyal customers.

There are several companies or agencies that can help you integrate such processes in your brand and offer your loyal customers some additional benefits. If you are looking to integrate such loyalty programs into your business, then you have landed the right page.

What Are the Points to Consider?

Now that you have decided to integrate a loyalty program in your brand offering cinema vouchers or movie ticket voucher online, here are some of the key points that you should consider. 

• Data driven insights

Always look for data driven insights before implementing any program or making any decisions. Look for what your data says about the audience and their behavior, mindset. Then integrate the kind of cinema gift card or movie voucher code that is suitable for them.

• Defined objective

Define your goals and objectives in terms of what you are going to achieve out of this loyalty program campaign. Is it to do a promotional activity, expand customer base or spread a marketing word about the brand and brand experience. 

• Clear communication 

Have a clear communication with your audience and customers. Use a proper platform for the communication and offer all the terms and conditions, information in the communication. Use simple language to communicate instead of using fancy terms. 

• Focus on customer experience

Try to prioritize customer experience by fulfilling their expectations. The whole purpose of designing a loyalty program by offering movie voucher code is to provide the customers with an enhanced and satisfying experience. This experience is going to be the bond between your brand and the customer, hence pay more attention to it.

Why Offer Movie Vouchers in Loyalty Program?

As mentioned above, offering the customers an enhanced experience is going to build a good bond between the two, hence it is necessary to work on offering an enhanced customer experience.

Providing customers with cinema vouchers is basically a brand trying to offer the customers an enjoyable experience, and forging the brand into the core memory of them going to a movie.

Think of it this way, when you go for a movie, you might not remember the storyline but you will remember the overall experience of it. That memory is going to be at the very core of the overall going to a movie experience.

This is exactly what all the brands are doing. Trying to recreate the experience and memory of going to a movie and integrating their brand in the memory by offering the customers with a movie voucher code.

For this you can partner with loyalty program providers such as RewardPort and integrate services such as CineRewardz for enhanced movie vouchers offering for the loyalty program.

Benefits of Offering Movie Vouchers

Understanding why brands offer cinema voucher, let’s have a look at some of the major benefits with this approach. 

• Enhanced customer service

Having a loyalty program offering customers with rewards and incentives such as movie voucher code, it allows the customers to experience enhanced services, further allowing them to bond with the brand. 

• Increased brand awareness & recognition 

Offering customers with such additional benefits is going to help your brand get more recognition and awareness in the market. There are only a few brands in the industry that truly care for their customers hence, such small efforts would have a major impact in the competition and get your brand good recognition.  

• Customer loyalty 

Rewarding and incentivizing your customers for their repeat purchases with the brand would further strengthen the customer loyalty towards your brand and contribute towards the growth of your as well.

• Increased customer base

Appreciating loyal customers, offering them rewards will result in a word-of-mouth marketing for your brand which in turn is going to help your brand gain more customers and expand the customer base.

RewardPort and Customer Loyalty Program

As mentioned above, having the right partner to integrate a customer loyalty program is essential hence RewardPort is your best choice. The reason being, it is one of the leading loyalty programs provider in the country trusted by over 100+ brands, along with this, it offers you a plethora of solutions to choose from.

The solutions available further can be customized as per the needs and requirements of your brand. The highly professional and experienced team will be available to help and guide you through the process.

Here you get CineRewardz as a part of loyalty program offerings to providing the loyal customers with movie vouchers and offer them an enhanced experience throughout the process.

For more information you can get in touch with the experts here at RewardPort and get your loyalty program integrated today.

Different customer engagement ideas to be implemented for a small business

What’s the one way to turn your passive customers into active ones? The key is customer engagement. One of the main reasons why your brand is losing customers is that they don’t feel connected with the brand.

Customer engagement is the process with which you can change that narrative and build a better relationship with your customers and engage them for a better relationship and customer base.

Since technology is being involved in all the aspects of the industry, it only makes sense to include the same in the form of a customer engagement gamification which would offer the customers a different experience and engage them.

This process is very beneficial for all businesses and especially for small businesses that are trying to build that loyal customer base and trying to mark their presence in the industry.

What to Consider?

Before you get your head into the nitty gritty of designing the perfect customer engagement campaign here are some of the key points that you need to look out for. 

• Understand the customer

First and foremost understand your customer, their mindset, expectations, and behavior. This will help you pick out the factors that the customers can find engaging.

• Have a clear communication

Maintain a clear communication with your customer about the entire process. Use different social media channels or any other platforms to communicate with the customers and spread out the word.

• Include engaging features 

Add an element of surprise or excitement to engage the customer for a longer period of time. One of the best ways to do this is by integrating gamification to increase sales. Gamification process is one of the most effective ways to engage customers with your brand. 

• Identify the final goal 

Clarify the goal of this entire process. Whether you want the customer to register or sign up with your brand or to make the brand recognition, or you want the customer to explore your online presence. 

• Include personalization 

Who doesn’t like personalized gifts and gestures? Try to include a point of personalization in your customer engagement ideas to make the customer feel special.

Moving on, here are some of the most common approaches to include customer engagement in your brand’s marketing strategy.

Customer Engagement Ideas

For a small business that is trying to build a good relationship with customers it is important to get your customers engaged with your brand. Although there is a wide range of solutions and ideas available in the industry for you to pick from. 

• Gamification in Sales

One of the best approaches to implement is to use gamification to increase sales. You can implement concepts such as spin wheel and win with RewardPort and enhance the customer experience with your brand.

Introducing gamification sales ideas would help your brand to get connected with the customers at a much deeper level. 

• Loyalty Program 

For all the loyal customers of your brand, launch a loyalty program that can appreciate and reward the loyalty of the customers towards your brand. This is one of the crucial aspects for a small business as it allows the customer to have a bond with your brand and build a trustworthy relationship. 

• Personalized Rewards

For a small business it is necessary to make your customers feel important, and valued. For this as a part of customer engagement you can offer the customers a personalized reward. Based on the data collected, personalize a reward for them which will further enhance their loyalty and trust towards the brand.

• Giveaways

Integrating giveaways with RewardPort and offering free gifts to your customers would further create a channel of communication and allow them to feel connected, valued, and comfortable with your brand. 

• UGC Collaboration

Encouraging your customers to indulge in offering user generated content and offering them collaboration with the brand would further create a customer engagement platform and allow your brand to grow, offering costumes with a satisfactory experience. 

• Ask for Feedbacks and Value Them

Another way of having a customer engagement process is to indulge your customers in an engaging conversation where you ask them for their feedback, and offer them solutions for that feedback. This would allow the customers to feel valued and respected by your brand and hence would engage in further conversations.

Right Partner for Customer Engagement

There is a wide range of service providers and partners available in the industry to offer you customer engagement solutions. One such service provider is RewardPort. It is necessary to opt for the right partner for integrating such solutions into your business, hence make these decisions carefully.

From the n number of solutions available in the industry for you to choose from it is further required from your end to choose the one that suits your brand and your customer base. Considering that not every customer engagement program is built for every brand, choose the one for your brand carefully.

You can opt from gamification in sales to spin wheel and win, Scratch2Win, and other processes such as Sweepstakes with RewardPort.

Concluding Thoughts

For every brand be it a small business or an established brand it is very important to have a customer engagement process in place. This can provide your customers with a channel to communicate and bond with your brand.

Furthermore, with partners such as RewardPort you get a dedicated team, to offer you solutions, a highly professional team to manage the process, and customize it as per your needs and requirements. For more information about the services with RewardPort you can get in touch with the experts here and get your customer engagement program integrated today.

Identifying which loyalty program company is best for your business?

Be it a business or an individual, we all have placed loyalty at the top of the list. However, for businesses customer loyalty is a driving force that keeps them in the competition and to reward such loyal customers, businesses have started integrating loyalty program in their marketing strategy and keep the loyal customers.

From the large options of customer loyalty program available in the market to choose from. It often becomes a challenge for brands to figure out which loyalty program would be most effective and suitable for their business.

Hence, in this blog we will help you understand and identify the best suitable loyalty rewards program and loyalty program company to offer you best results.

Defining Basics of Loyalty Program

In its essence a loyalty program is a marketing strategy being implemented by any business or brand to reward the loyal customers and ensure repeat business from the customers. In this process brands offer various benefits such as discount coupons, gift cards, free gifts and other additional benefits.

Furthermore, the customer loyalty program is designed in such a way that it is beneficial for both the parties involved and leaves the customer with a satisfactory experience with the brand. However, it is often challenging to identify and design the perfect loyalty program for your brand which covers all the major aspects. Hence, it is recommended to get a suitable partner such as RewardPort to help you throughout the process.

The biggest benefit of integrating a loyalty program company such as RewardPort is that you can get customized loyalty program as per your requirements and pick the suitable aspects.

Benefits of Loyalty Program

Here are some of the most important benefits that you can reap off leveraging a loyalty rewards program. 

• Building customer relationships

First and foremost integrating a loyalty program in your marketing strategy would allow you to build a strong relationship with your customers, offering them a sense of belonging and connection with the brand. 

• New customer base

Once you start implementing a loyalty program your loyal customers will do a word-of-mouth marketing for your brand which would push their peers, friends and family to get an experience with your brand. Hence, expanding your customer base and helping you acquire new customers.

• Increased sales, revenue and profit

Since we have already established this will help you gain more customers it is only logical that this will further help you get more sales, generate more revenue and hence more profit as well. 

• Brand recognition 

Since more and more customers will be getting connected with your brand, and your loyal customers will be doing word-of-mouth marketing for you, this will help your brand get more recognition in the market. 

• Customer satisfaction

Customer loyalty program is one such aspect which is implemented for offering benefits to both the parties. Having said that, a loyalty program would result in certain rewards or additional benefits to the customers which would offer them a certain level of satisfaction.

What to Consider?

Now that we have established the benefits and the purpose of integrating a loyalty program in any business, let’s have a look at some key points that you need to consider when designing your customer loyalty program. 

• Data driven insights

Always look for data driven insights before you start designing any customer loyalty program for your business. Data will always help you put together a clear picture and help have a better understanding of what is required and what is expected out of this loyalty program. 

• Define the purpose 

Define the purpose of integrating a customer loyalty program in your business. Define if you are trying to expand your customer base, maintain the loyal customer base or spread a word of marketing for your business. 

• Target audience 

Next step is to get a clear understanding of your target audience. This will help you devise your strategy in a better manner. Your target audience will help you get better insights about your business plan and what you wish to achieve via the loyalty program. 

• Prioritize customer service

When designing your loyalty rewards program, always prioritize the customer services. Focus on offering your customers enhanced services. This will help your customers have a sense of connection with your brand and further allow them to create a bond with the brand.

Furthermore, prioritizing customer service will allow your customers to feel valued which is going to contribute to the success of your brand in the long run. 

• Understand the customer needs

When designing your loyalty program rewards first understand the needs of your customers, then decide for the rewards that you want to offer. Don’t go selecting random rewards that are not aligned with your customer’s needs. 

• Rewards optimization 

Optimize your rewards at a regular interval to offer the customers a fresh and new feel instead of repeating the same rewards. This will further allow the customers to look forward to the rewards with your loyalty program. Always maintain the element of surprise in the program.

Loyalty Program with RewardPort

For a brand it is important to maintain and reward loyal customers. Hence, it becomes a necessity to integrate a loyalty program in their marketing strategy. In the above discussion we have already established the contributing factors, benefits, and key points to consider while integrating a loyalty program.

Furthermore, it is important to integrate customer loyalty program with the right partner such as RewardPort where you can get the program customized as per your needs and leverage different programs and services such as Sweepstakes, CineRewardz, Scratch2Win and various others from the entire offerings.

How to integrate sales promotion companies to enhance your business?

For a business to sustain in the industry it needs constant efforts and revenue generation from the sales team. This requires various sales promotion activities to be integrated in the business strategies and reap off the benefits.

Now, depending on the nature of different businesses, the sales promotion activities being implemented also vary. Here in this blog we will be discussing some of the most common sales promotion activities and sales promotion agency that you can partner with for better results.

Starting with the basics.

Decoding Sales Promotion Activities

A sales promotion in general is a marketing strategy that is being implemented via a business for generating more brand awareness, driving more sales and revenue and making more profit. Although for different brands, their goals of sales promotion activities can be different.

Additionally, these activities are also used to create awareness about the product or services of a brand and generate a demand for the same in the market. One of the main reasons for investing in different sales promotion activities is to drive the target audience towards the product and make the audience invest in it.

Furthermore, there are different sales & marketing companies in India that you can partner up with and leverage the benefits for an enhanced experience. Companies such as RewardPort are there in the market that can further help you integrate different sales promotion activities in the business and reap off the benefits.

Integrating Sales Promotion Agency

For a business or a brand to integrate sales promotion activities and partner up with sales promotion companies India, follow these simple steps.

• Define the purpose

Before you implement a sales promotion activity, define the purpose of implementing it. Whether you want to generate revenue, increase sales or get your product with more recognition.

Once you have identified the purpose and the goal, it will help you to have a clear vision about what you want to achieve.

• Select the audience 
  
  The next step is to identify the target audience for the sales promotion activities that you are going to implement. Classify the audience into different groups based on your goals and their specific needs. This will help you get better results from the promotion activities.

• Finalize a budget
  Put down a number, a specific budget for the promotion activities. Try to stay within the budget and not go overboard as this will help you manage the expenses and have a clear understanding of the growth and profit that you will be making out of these activities.

• Use media channels

Use suitable media channels for different audience groups. Use different channels for different groups of audiences. Devise a clear communication strategy which will help your audience have a clear understanding of what you are trying to say.

Moving on, let’s have a look at all the different options that can be used as sales promotion activities in your next marketing campaign.

Different Sales Promotion Techniques

Having discussed the basic sales promotion strategies, let’s have a look at the different techniques that can be implemented. 

• Product Discounts 

One of the most common approaches is to offer product discounts. These discounts can vary from different products, brands, geographies, and other factors. These product discounts can be offered in form of discount coupons or codes that can be availed in the next purchase which further ensures recurring business from the customer.

For this you can also offer other discount coupons that can be availed on different platforms such as movie discount vouchers with CineRewardz by RewardPort. 

• Free Shipping 

For online and ecommerce platforms offering free shipping on products is another sales promotion activity that can be integrated. This is usually beneficial for first time customers as they feel confident and comfortable in ordering with free shipping. 

• Flash Sales 

If you are trying to run a sales promotion activity for a specific product or trying to introduce a new product in the market, offering flash sales is one of the best approaches to offer services to the audience. 

• Free Gift with Purchase 

Another approach is to offer free gifts with a purchase that the customer is making. These free gifts can range from a discount coupon to giving samples of new products that you are trying to launch. It can also consist of an old product that you wish to clear the stock for. Apart from this you can also integrate Sweepstakes by RewardPort to offer free gifts to your customers. 

• Assured Rewards

One of the best approaches is to offer assured rewards to the customers on their purchase or signing up with the brand. This will create a sense of belonging for the customer with the brand and create loyalty with the brand. 

• Loyalty Coupon

There is another aspect here to consider which is building loyalty and rewarding the loyalty of customers with assured rewards. For this you can integrate different services or programs from RewardPorts wide range of products and services such as CineRewardz, Subscription Nation and others.

RewardPort Leading Sales Promotion Agencies in India

To integrate best sales promotion activities in your business, partner with the best available sales & marketing companies in India. RewardPort is one of the best loyalty program providers in the country that can help you integrate sales promotion activities in your business.

Furthermore, here you get a highly professional and qualified team to manage your sales promotion activities. Additionally, these can be customized as per your needs and offer you the best possible results.

For more information get in touch with the experts here at RewardPort today.

What are the best employee engagement ideas to implement in your business?

For a brand and a business one of the most important factors and the backbone of the brand is its employees. If a brand knows how to integrate employee engagement activities into their culture to keep the employees appreciated and engaged, the brand is to get success.

If you are also looking for some ideas for integrating employee engagement activities and employee rewards and recognition, you have landed the right page. Here in this blog we will help you understand the benefits of employee rewards and generate employee engagement ideas.

What is Employee Engagement?

To keep its employees engaged and appreciate their hard work, efforts and commitment to the brand, it is required to have a regular activity in the form of employee motivation rewards, and other employee recognition and rewards.

Now depending on the brand these activities can differ in their nature and can be customized as per the needs of the brand as well. For this you can integrate a loyalty program provider such as RewardPort to incorporate employee engagement programs.

Benefits of Employee Engagement Program?

Before we dive into the different employee engagement ideas, let’s have a look at the benefits of integrating these employee rewards and recognition programs.

• Increased employee productivity

Integrated employee rewards and recognition will help the employees to feel appreciated and feel their efforts are being acknowledged by the brand, hence pushing them to do more and put more effort, hard work and deliver their tasks with more determination. This increases productivity of the employees and pushes them to achieve more. 

• Better retention rate 

If the employees will feel valued, they will sustain with the brand for a longer period of time hence, higher retention rates. This will further push the employees to work more dedicatedly with the brand and offer better results, experience growth in the professional life. 

• Better performance 

An appreciated employee will work harder and put in more effort which will result in a better employee performance rate. Furthermore, offering the best performing employees with employee recognition and rewards will further have a positive impact on their performance. 

• Build loyalty 

An appreciated employee is always loyal to the brand and has a sense of loyalty towards the brand that pushes them to stay with the brand for a longer period of time and give in more effort. This further helps to develop a bond between the brand and the employees.

• Increase employee morale and motivation

One of the major benefits is that it provides motivation to the employees and boosts their morale while appreciating the efforts and dedication. This further helps the employees to feel connected and as a part of the brand.

Employee Engagement Ideas

Now that we have discussed what employee engagement is and how beneficial this is for a brand to integrate this in their culture for better performance and employee retention. Moving on, here are some of the best employee engagement ideas that you can integrate into your strategies for enhanced results and employee engagement. 

• Gift cards

One of the ways to offer employee rewards is to offer gift cards of any amount that’s suitable as per your brand’s budget. This strategy can be integrated for a monthly appreciation and employee engagement process. 

• Movie vouchers 

The next way of integrating employee motivation rewards is to offer the employees with movie vouchers via a loyalty program provider such as RewardPort for better customized services. With RewardPort you can avail CineRewardz as one of the ways of integrating and offering movie vouchers to the employees as appreciation and motivation. 

• Monetary incentives

One of the traditional ways is to offer monetary incentives as a form of employee recognition and rewards. However, instead of giving direct monetary rewards you can also offer extra incentives, or integrate Free Bucks with RewardPort for enhanced services. 

• Travel vouchers 

Another way of offering reward and recognition to employees is by offering them travel vouchers by integrating VacPac and AirPac with RewardPort. You can integrate these for offering your employees an annual incentive or reward and recognition for best performance or innovation throughout the year. 

• Discount coupons 

Next you can offer discount coupons to employees for online shopping and other platforms and reward their efforts towards the growth of the brand. These discount coupons can be availed on their purchases and offer them an enhanced shopping experience. 

• Social media recognition

Offering your employees recognition and appreciation on a social media platform further works as a morale booster for the employees. It is essential that their efforts are recognised and rewarded with such activities. This will further push the employees to perform even better and get recognized on different social media platforms.

• Peer to peer appreciation 

One of the best forms of appreciation is peer to peer appreciation. This has more impact than any other form of appreciation as it is coming from peers and pushes you to perform better in the future for more such opportunities.

Employee Engagement Activities

Another aspect is to have employee engagement activities such as open feedback sessions where the employees can come and talk about their experiences and offer their suggestions, and feedback. This will help the employees to feel connected and as a part of the organization hence, creating a loyalty bond with the brand.

RewardPort and Employee Engagement

Brands such as RewardPort offer you best possible methods and processes to integrate in your brand strategies to increase employee engagement and offer employee reward and recognition for increasing the productivity of the employees.

With RewardPort you get solutions such as CineRewardz, SweepStakes, FreeBucks, Scratch2Win and other processes. Here you get an expert and highly professional team to help you integrate these processes in your brand and avail benefits of these processes. Furthermore, these can be customized as per your requirements to deliver the best results.

Consumer Sales Promotion Activities To Enhance Customer Base.

Due to the increasing competition in every industry, consumer sales promotions have become extremely important for businesses these days. Sales promotions are the strategies that businesses use to attract customers, boost sales, and achieve other short-term business goals. Brand encourage their target audience and customers to make more purchases by offering them assured rewards in return. There are different types of sales promotion techniques that brands use for different purposes, such as free gift with purchase, exclusive discounts, welcome gifts, and many more.

However, when it comes to running sales promotions to expand your customer base, there is a set of specific sales promotion strategies that you can use. Here are some effective sales promotion activities to attract new customers:

1. Free Samples

Consumers are often afraid of spending money on new products as long as they are not sure about the quality. But how will your target audience know the quality of your product if they never get to use it? This is why offering free product samples can be a great idea. You can partner with some popular brands and get your free samples distributed along with their products. Whenever a customer purchases their product, he/she gets to try your product for free. If you run a service-based business, you can offer free trials in the same way.

2. Welcome Benefits

If you want to turn your leads or the registered users of your online store into customers, offering welcome discounts or freebies would be an effective way to do it. You can offer a great discount or some valuable freebies to all your first-time buyers. If distributing free samples seems an expensive idea, you can prefer this.

This encourages users to buy your product at a much lower price than its actual cost. If they like it, they will definitely repurchase it at the actual price as well. Your goal here is to attract new customers and encourage them to make their first purchase. Offering welcome gifts is one of the best ways to do it.

3. BOGO Deals

Consumers may be interested in your products, but not purchasing them due to high prices or any other reason. By running a ‘Buy One Get One’ offer on your products, you can encourage them to make a purchase. Consumers are more likely to purchase when they get such offers. It doesn’t only help you attract new customers but also boost your sales through existing customers. If you have a large stock of products that you want to clear soon, running a BOGO sale would be a very good way to do it.

4. Social Media Giveaways

If you have business accounts on social media platforms, you might have many more followers than your customer base. The people who follow you are obviously interested in your products or services. But how do you encourage them to engage more and try your products? One great way to do this is by running a social media giveaway contest. You can run a contest where three random purchasers are chosen as winners and receive exclusive prizes, such as electronics, lifestyle products, etc.

The prizes need not be necessarily from your brand. But to be eligible for the contest, your followers need to make at least one purchase above a certain amount. It will not only boost your sales but also increase engagement on your social media pages.

5. Scratch n Win Program

Involving gamification tactics in your sales promotion program is always a good idea. You can run a scratch-and-win win contest on your online e-commerce website or app. To encourage more and more people to participate, make sure to keep the eligibility simple. You can allow every registered customer of your online store to participate in the contest and win the prizes, whether they have made a purchase or not.

Just keep in mind that your goal is to onboard new customers and hence, you need to target those who have not yet bought your products. If they win a good discount coupon or freebie under the contest, they might be encouraged to make their first purchase.

Even your existing customers will be encouraged to make repeat purchases if they get to win discounts under such contests. Sales promotion companies like RewardPort can implement and manage such gamified promotions for your business, keeping the interests of your target audience in mind. Apart from ‘scratch2win,’ you get various other gamification options on RewardPort, such as ‘Spin to Win’ programs, sweepstakes, etc.

6. Product Bundles

Consumers are more likely to purchase product bundles on discounts rather than buying the same products separately. Offering product bundles at a collectively discounted price can have multiple advantages. It encourages customers to try more of your products. Let us understand how. Suppose you offer five products, but most consumers only prefer three of them. Offering product bundles of all five products at a discounted price will motivate them to try the other two products as well. This will not only attract more customers but also help you boost the sales for your least-sold products.

7. Flash Sales

Flash sales are discount offers that you run for a limited time period. Such offers aim to boost sales within a short period of time while attracting new customers at the same time. When you run a very good offer for a very short period, it creates a sense of urgency among your customers and they end up purchasing more than they had planned. You can even attract new customers with such sales. Many consumers wait for sales to buy a product of their choice. As soon as you run a flash sale on that product, they will try to purchase it as soon as possible so that they do not miss out on such a good deal.

8. Free Delivery & Returns

To minimize the fear of risk in your customers, you can offer free delivery and returns. Many consumers might be interested in your products but not purchase them due to the high delivery and return charges associated with them. By waiving these charges, you can allow your customers to order and try your product without any risk. This is one of the most effective sales promotion activities to consider if you aim to expand your customer base.

Choose RewardPort as Your Sales Promotion Partner

When running sales promotions for your business, you don’t only have to focus on attracting more customers but also ensure that these strategies are profitable. You should not spend more than your profits on promotions. For this, you need a well-planned sales promotion strategy that works for your business.

RewardPort, being the top sales promotion company in India, can help you select the best consumer sales promotions keeping the interests of your target audience in mind. The marketing team at RewardPort ensures that the sales promotion program aligns with the objectives of your business. With rewards starting from as low as Rs. 10, you can run an effective Loyalty program for your customers while keeping them engaged with the gamified promotions.

Strategizing a Successful Channel Partner Incentives Program

The concept of offering rewards and incentives to encourage a desired behavior is not restricted to end customers now. Businesses even incentivize their channel partners, i.e. retailers, distributors, sales partners, etc, to keep them motivated. However, choosing incentives and rewards for channel partners is not as easy as doing it in the case of end customers. Your channel partners can have different requirements and areas of interest. To design successful dealer programs, you need to take their interests and needs into account. 

Apart from this, there are various other factors that you have to consider, such as your business objectives. Below in this article, we will discuss some crucial steps that you need to take in order to strategize an effective channel partner incentives program for your business:

Step 1: Set Clear and Measurable Goals

The first and most important step in the process of designing a channel partner incentives program is to set clear objectives. You cannot just look at the dealer partner program of some other business and replicate it. It might not be as effective for your company as it is for them. These objectives should align with the marketing goals of your business. Before you decide on the structure of your partner incentive program or the type of rewards or benefits you are going to offer, you must have a clear understanding of your goals. 

First, identify what you want to achieve with this program. Your goal may be to retain your partners to encourage them to put more effort into your business or just to appreciate them. Whatever it is, you can proceed further and implement the right program only after setting your goals. Just make sure that your goal is SMART, i.e. Specific, Measurable, Achievable, Relevant, and Time-bound. 

Step 2: Set Easy-to-Understand Criteria

There are always some criteria that users need to fulfill in order to become part of a rewards program. You can also set some basic rules and criteria for your dealers program. But make sure that these rules and criteria are easy to understand for all your partners. The guidelines should not be so complex that they become disinterested even before exploring the benefits of the program. The more simple you keep it, the higher engagement you receive from your partners.

The criteria may be as simple as signing the partnership agreement, i.e. as soon as you onboard a partner, they become eligible for the benefits of your incentives program. You can also make it more interesting by including a few more requirements to the eligibility criteria. Just make sure that all your partners are aware of the program and they know how they can earn and maximize the incentives.

Step 3: Offer Rewards That Your Partners Value

No matter how good rewards or incentives you offer, the program doesn’t make any sense if your channel partners are not interested in these rewards. Therefore, it becomes quite essential that you design the program carefully. Make sure that you offer rewards and incentives that your partners are interested in. You can encourage or appreciate your partners only by offering rewards and benefits of their choice. Otherwise, they will not even be interested in earning rewards and hence will not perform the desired actions that you want them to.

As per research, businesses use more than six types of rewards for channel incentives on average. This is most likely done to keep the interests of all dealer partners in mind. When designing a channel partner incentives program, you need to analyze the needs and interests of your customers before you finalize the rewards. This is what reward solution companies like RewardPort can do for you. With a wide range of instant and digital reward options, the marketing team at RewardPort can design the best dealers program for your channel partners.

Step 4: Communicate With Partners to Keep Them Engaged

Another important step is to promote your program and make your channel partners aware of it. Regular and effective communication with your partners is important to keep them updated with your rewards and benefits. It doesn’t only improve partners’ participation rate but also helps you strengthen relationships with your dealers and partners. Make sure to appreciate them for their performance and give regular feedback. Just designing the program is not enough. You need to put regular time and effort into its promotion and management.

Step 5: Regularly Measure the Program’s Success

You can’t just implement the program and be done with it. In order to make your dealer partner incentive program successful, you need to track its progress on a regular basis. You can measure the success of your program using different metrics like partner engagement rate, ROI, sales growth, partner satisfaction rates, etc. If everything seems to work well, that’s amazing. If not, you can identify areas of improvement and work on them. 

To keep your program up-to-date with market trends, make sure that it is flexible and adaptable. You must be able to update it according to the newly emerging technologies and market requirements. Only a flexible dealers program can remain relevant and engaging over time. 

Why Choose RewardPort as Your Channel Partner Solution Company?

With years of experience in running dealer partner programs for businesses in different industries, RewardPort becomes a top option to consider when looking for a channel partner solution company. With a wide array of reward options across 15+ categories, the marketing team at RewardPort can design a program keeping the interests of all your partners in mind. 

By partnering with RewardPort, you can offer premium rewards such as free flight bookings, travel packages, and many more, to your partners. So, if you are looking for any such solution, explore more options here at this website and get in touch with reward experts today!

 

FAQ

1. What are the typical benefits of joining a dealer program?
   Running a dealer program for your channel partners can have multiple benefits, such as higher partner engagement, better partner satisfaction rates, improved performances of partners, good brand image, and many more.
2. What support can dealers expect from a typical dealer program?
   Under a dealer program, channel partners and dealers can expect technical support, marketing support, and learning support from their partners.
3.  Are dealer programs only for large businesses?
   No, dealer programs are suitable for all sizes of businesses. You just need to keep your business needs and objectives in mind when planning a channel partner program for your business.
   

Power of Gamification in customer engagement program

In today’s cut throat competition of getting customers to engage with your brand some brands are winning and some losing. It’s not that the losing brands are not good enough, it’s just that their customer engagement program is not that effective. 

If you or your brand is struggling with the same issues, then you have landed on the right page. As technology has evolved, the process of customer engagement has evolved as well. Nowadays, a new face of customer engagement is being introduced leveraging gamification sales strategies. 

Since we have already mentioned that gamification is changing the dynamics of customer engagement, here are a few more details that you need to know. 

Gamification Sales Strategies

These days brands have started to adopt and implement advanced technologies and are also changing their traditional approaches for better results. One such example is the introduction of a sales gamification platform and customer engagement gamification process. 

The reason behind introducing gamification in sales is to make it more interactive and engaging for the customers and increase the customer engagement. Let’s discuss in detail how this works. 

Gamification has upscaled the sales process as it makes the overall process engaging and interesting for the customer. It further provides the customer with an interactive platform where they can offer their details and finish their purchase. 

Based on these details, the customers further receive personalized offers, discount codes and other benefits, making the overall experience better for the customer. Additionally, there are various gamification sales ideas that you can integrate as per your brand. 

The only requirement here is that you choose the right partner for this integration. RewardPort is a loyalty program provider which can allow the brands to pick the most suitable gamification platform for their brand. 

With RewardPort these gamification platforms are also customizable which further adds on to the advantage you have over other brands. Furthermore, let’s have a look at the basic elements of the sales gamification platform to increase customer engagement. 

Key Points to Consider

Different brands work on different ideologies and hence, their requirements are different. To fulfill these requirements and still offer the customer engagement process here are some of the key points that you need to consider before you design a gamification sales promotions. Although the points mentioned below are self explanatory, we would like to offer some details about it. 

• Understand the audience 

First step towards designing your customer engagement program using gamification is to understand the audience. Every audience is different hence, you need to consider different audience groups and devise a strategy accordingly. If you will implement a strategy without considering the audience the gamification process might not lead to the desired results. 

• Define the goals 

Define your goals, what you want to achieve with this gamification process. Is it to get the customer details or build a bond with the customer for better future transactions. Before you devise the strategy define what you are planning to get out of this. 

• Meaningful rewards 

Provide the customers with some meaningful rewards at the end of the process to have that sense of winning and achieving something. This is very crucial as it allows the customer to feel more connected and inclined towards the brand. For integrating such rewards you can integrate the RewardPort Gamification process and leverage the strategy. 

• Engaging process 

Ensure that the process is engaging for the audience and they go till the end of it and your goal is fulfilled. If the process is too complex the audience might lose interest and might leave in the middle of the process. 

• Personalization

For each customer try to provide a personalized experience. This is one of the best strategies to be followed and will allow the customer to feel more inclined toward the brand. This will further make them come back again and again to your brand. 

• Constant evaluation 

No one is perfect and no strategy is perfect at once. Hence, it is important to constantly evaluate the process and make the changes necessary. This will help you provide the audience with enhanced experience and have better services. This will further allow the brand to use gamification to increase sale. 

Keeping the above mentioned points in mind will help your brand integrate the gamification sales promotions and have an enhanced customer engagement. For this the most essential part is to integrate the right partner such as RewardPort. This will further allow the brand to integrate different gamification processes such as spin the wheel, scratch2 win and others from the RewardPort gamification strategies. 

Concluding Words

Now that we have established the importance and necessity of integrating gamification sales strategies. The other key point to consider is to choose a reliable brand and partner. This further requires you to have a thorough understanding and analysis of the brands and services available in the market. 

RewardPort is one of the best loyalty program providers in the market that can offer you enhanced services and allow the brand to integrate the process as per the brand’s preferences. With RewardPort you get a highly professional team and experienced team to offer these services. 

Creating a successful employee rewards program.

The biggest support or the backbone of a successful company is its employees. For a company it is essential to reward their employees and recognize their efforts in the company’s success as well. Hence, integrating employee rewards programs is one of the best ways to achieve this. 

Now, depending on different companies and their cultures, these employee performance program can vary. However, here in this blog we will be helping you to understand the basic nature of creating a successful employee rewards programs. 

Decoding the Employee Recognition

Essentially, an employee recognition or employee rewards programs is the process or system that allows a company to recognize the efforts and achievements of its employees, while also rewarding them for their work. 

For recognition programs, organizations often leverage their internal platforms with the intent of boosting the employee morale and motivating them for better performance throughout the year. This also allows the organizations to identify the best talents which are further retained, motivated, and appreciated.

It’s not that all brands cannot integrate a successful employee task reward program, what they lack is the knowledge and the resources to do so. Hence, it is advisable to integrate the right partner such as RewardPort which can offer you better employee rewards programs. 

Why Integrate this Approach?

Defining the basics, now we move on to provide you with the details as to why these programs are beneficial for a company and for their employees as well. Here are some of the most common benefits that come along with it. 

• Employee retention

If your employees feel their efforts are being recognized and rewarded, it encourages them to stay or work for a longer period of time with the company. Developing a culture of rewarding and recognition will help in employee retention rate which further enables them to have a sense of belonging within the organization. 

• Increased employee engagement 

Regularly conducting employee engagement activities and employee task reward program will allow the employees to have better engagement in all the activities and tasks. This further promotes better communication within the organization and the employees. 

• Better communication 

These rewards and recognition programs would offer the employees a platform to speak up about their mindset. This would further encourage employees to get involved in conversation with the management and have an open conversation. This allows the employees to keep forward their issues and queries and the management an opportunity to solve their queries and further improve the work performance along with culture. 

• Enhanced performance 

Since the employees are recognized and rewarded for their efforts it will further push them to perform even better. For this employee performance coupon program are integrated such as effective sweepstakes promotion for offering rewards to employees. 

Elements of Employee Rewards Program

Moving on, let’s have a look at the key elements that you need to consider while creating your employee performance program. 

• Parameters for performance evaluation 

Identify certain specific parameters for performance evaluation for different teams. This is necessary as the parameters that you use for the sales team are not relevant for the marketing team, hence each team needs different parameters. 

• Employee task reward program fair 

Consider all the employees and all teams in the performance evaluation process to make it fair for all. Don’t involve any factors that might make the process biased in favor of any particular team or employee. 

• Include certain surprise elements 

If you open up all the elements of the employee rewards program, you are taking the thrill out of it. Hence, keep an element of surprise, be it the rewards or the evaluation process. This will further push the employees to be more excited about the program and would work even better to achieve the recognition. 

• Regular performance valuation and recognition programs 

These employee task reward program should be conducted on a regular basis as this would keep the employees motivated and their morale high. Further enabling the employees to perform better and achieve their goals. 

• Open communication space 

Include an open communication space where the employees can offer feedback and talk about their queries, experiences which the management can work upon. This would make the employees feel heard and appreciated by the management. 

Rewards and Recognition

For a successful employee performance program, here are some rewards and recognition ideas that you can integrate into your company. Additionally, another important factor to consider here is that you involve the right partner that can help you implement this process such as RewardPort. With RewardPort effective Sweepstakes promotion you can offer various rewards to your employees. 

• Monetary rewards

Either you can offer additional incentives as a part of your employee task reward program or you can provide incentives along with the regular payouts. 

• Social recognition 

Leverage the social channels and offer your best performing employees a social reward by recognizing them on social media. This would help them get more motivation and urge to perform better in future as well. 

• Gift cards 

You can offer your employees gift cards. Creating successful sweepstakes with RewardPort for an effective rewards and recognition process would further enable you in this process. 

• Personalized gifts and hampers 

Depending on the best employees’ you can give them a personalized gift which has more effect as compared to any other gifts. This provides them a sense of personal belonging with the company and hence more connection. 

• Trip or travel vouchers 

Lastly, you can offer your employees travel vouchers with effecting Sweepstakes promotion. This would help your employees to take time off and relax a bit after the hard work they are putting in for the company. 

Concluding Words

Loyalty program companies such as RewardPort offer companies a chance to integrate an effective sweepstakes program in their employee rewards program and motivate their employees for better performance. 

Offering employee performance coupon program would further enhance the employee performance throughout and a motivation for them to work better in the future to get the rewards and recognition as well. 

 

5 loyalty rewards program that are beneficial for your brand.

For any business or brand, the one thing that keeps them going is their customer’s undying loyalty. In today’s fast paced world it is however, quite difficult to manage and build a loyal customer for a longer period of time. The reason being, short attention spans of customers and high competition in the market. For this a brand requires a loyalty rewards program to keep the loyal customers with them. 

Now, it might sound a bit complex and confusing as to how loyalty program companies are helping various brands to establish loyalty rewards program. Here in this blog, we are going to give you a walk through of the entire process of developing a loyalty programs in India.  

Understanding the Basics of Loyalty Rewards Program

A customer loyalty program is a structured and devised marketing program with an intent to retain the existing customers and expand the customer base leveraging the existing customer base. It is achieved by offering these existing customers some rewards, incentives, or any other additional benefits. 

In general these programs are point based systems to ensure a repurchase and recurring event of customer, hence ensuring customer loyalty toward the brand. These points can be redeemed in the future purchases and reap benefits from the brand as well. 

Why Integrate Loyalty Program Company?

For any brand that is looking to integrate a loyalty rewards program, they are required to do so via a loyalty program company. Since not many such loyalty program companies are existing in the market at this point, RewardPort is one of the best loyalty program companies to exist. 

Here are some of the most common benefits that a brand can reap off by integrating a loyalty rewards program. 

• Customer retention 

The most common benefit that a brand can avail from a loyalty program is that it helps you to have better customer retention. With a loyalty rewards company such as RewardPort you can leverage any of the following programs as per your preference and avail customer loyalty and customer retention.

Sweepstakes, Digiflix, and Freebucks are a few programs from RewardPort’s customer loyalty program that can be integrated. 

• Brand recognition

Another major benefit of these loyalty programs is that they help your brand to get better recognition. Since you are valuing your existing customers by offering them rewards and incentives, they are bound to do word of mouth marketing for your brand. Hence, better brand recognition. 

• Increased revenue 

Since you are retaining your old customers, by offering them points to be redeemed on their next purchase. It further helps to increase your brand’s revenue and generate more profit as well. 

• Increased customer base 

Existing customers doing word of mouth marketing leads to better brand recognition, hence increasing your customer base and allows you to get more and more customers. This further contributes to generating more revenue and more profit for the brand. 

Now, having discussed the benefits, let’s have a look at some of the best approaches of integrating a loyalty rewards program in your brand. 

5 Loyalty Rewards Program

Here are 5 best loyalty rewards program that you can integrate into your business by leveraging the services of loyalty program companies in India such as RewardPort. 

• Point based system 

One of the most common approaches that a loyalty program company would implement is a Point-based system. Here the customer is rewarded with certain points on their purchase, which can be redeemed on their next purchases allowing them to have some discounts on the purchase. 

This allows the customer to come back for another purchase in order to redeem the points. Since these point-based loyalty rewards program are free to sign up for, any brand can easily integrate these and let the customers keep coming back and ensure customer loyalty. 

• Cashback system 

Another most common approach is to have a cashback system. Loyalty programs India are integrating this approach to let the customers have a sense of satisfaction or winning after they complete a purchase. 

In this system, once a customer makes a purchase, brands can integrate loyalty program such as Scratch2Win by RewardPort and let the customer scratch the card and get a certain amount of cashback. Now this can be in the form of direct cash or a discount that can be availed on the next purchase. Hence, ensuring repurchase by the customer, and loyalty as well.  

• Tiered program 

The tiered program is a bit different from the two we have discussed above. Here, the customers are segregated into different tiers or categories and are promoted to the next tier based on their purchase. 

With a new tier, the customer also gets some additional benefits such as early access to the sale by the brand and much more. This allows the customer to reap the benefits of a tier and also shop more and more to get promoted to the next tier and again have more benefits and advantages as well. 

• Subscription program 

A lot of brands have started this subscription program as part of their customer loyalty  program. Here the customers are given subscription to a premium OTT platform or any other platform once they make a specific purchase with the brand. 

This allows the customer to feel rewarded and incentivised for making the purchase and receiving the subscription. One of the best such programs is Subscription Nation by RewardPort, one of the best loyalty program company. 

• Referral program 

The last one is the referral program where a customer gets a reward or discount or any other incentive once they refer the brand to a friend or family member and they make a purchase or sign up with the brand. This is beneficial for the brand as it helps them to get more customers and also beneficial for the customer as they get benefits out of their friends and family members making the purchase.