5 Channel Partner Loyalty Programs You Can Start Today
The secret to success in a cut-throat retail market is to shift a brand’s relationship with its trade partners from a strictly transactional one to one that is more humane. Designing a mutually beneficial scheme and incentive structures, maintaining swift and reliable two-way communication, transparent pay-outs, and fostering emotional connections through customised rewards and experiences are the most crucial aspects of this partnership.
RewardPort considers all these criteria as it builds and manages the ideal loyalty programs using our knowledge across industries.
To strengthen ties with the proper channel sales partners and to execute the perfect channel partner program the right channel loyalty platform is crucial. Our loyalty solutions are built with advanced features. With our assistance, you may inspire your resellers, distributors, and dealers and maintain their lifetime interest in your brand.
Our features are enlisted below:
Low-Cost Rewards with a Rs. 10 Start
You will receive high perceived value rewards that begin at low expenses for channel partner programs.
A Variety of Awards
We provide a tempting variety of goods and services in the following categories: experiences, health & wellness, entertainment, travel, physical goods, and at least 15 more.
Last Mile Delivery
Pin codes are provided throughout India.
Served by Own Cannels
Channel partner programs can be delivered through a variety of channels, such as online, offline, app-based, SMS-based, and web-based.
Options for Instant Rewards
Everyone enjoys rapid satisfaction, and there are many options available.
Options for Digital Rewards
Choose from digital incentives including OTT platform coupons, e-learning credits, home exercise and yoga apps, and more.
Curated Rewards According to Style
Rewards are chosen to fit your target audience’s lifestyle and to significantly improve their day-to-day experience.
Platform Technology
Gamify your programmes with fun features like a virtual lucky draw, a digital scratch card, and more.
Program Based on Tiers
For dealers and channel partners, you can run a well-designed tier-based program that encourages participants to accrue more points and claim more prizes.
A Relationship that Involves all Stakeholders
- Emotional: We consider the feelings of dealers and channel partners and communicate with them.
- Financial: We make sure that the channel partners eventually reap financial rewards.
- Rewarding: Programs are made to guarantee that channel partners and dealers are rewarded for their devotion.
Types of Campaigns That Can Be Executed
Retailer Program
The retail sector is rapidly evolving. They have a lot of information to learn and a lot of things they need to do. Whether it’s keeping up with the most recent developments in omnichannel retail, interacting with their most devoted followers on social media, or comprehending how technology and mobile are reshaping how businesses accept payments. For your retailers, RewardPort develops programs to boost their performance.
Dealer Program
A dealer program is an internet marketing campaign where we, the manufacturer, and your dealers are the focus. This implies that B2B marketing specialists assist your dealers with their B2B web promotion. Increasing the demand for your items at your dealers is the goal. So, this solely applies to your items. We continue our B2B-specific marketing initiatives in the interim.
Recognition Program
Employee motivation programs encourage workers to perform well by rewarding them for their effort and commitment. They are intended to uphold high standards of conduct, give staff encouragement, and feedback, and recognise significant accomplishments in public.
Channel or Trade Loyalty Program
A long-term organised incentive program to give trade partners more financial rewards is known as a trade or channel loyalty program. It is a potent method for creating devoted, lasting bonds with trade/channel partners like resellers, dealers, etc.
Influencer Loyalty Program
Keep current influencers enthusiastically committed to supporting your cause. Influencer loyalty programs will help you recruit and retain influencers and create a troop of them for your promotional needs.
This partner program grows stronger when you develop a unique channel for the influencers and gather data over time. Utilise influencers to connect with a growing client base.
Conclusion
Channel partner programs help you maintain a motivated and happy army of business partners. RewardPort is a rewards platform which can help you start your desired channel partner program quickly and as per your budget.
RewardPort’s modern approach to incentives allows you to target the younger generation of channel partners more easily. At the same time, you can also monitor and track the performance of your incentive program.
Related Article: How to choose the right loyalty partner for your brand?
Omni Channel Engagement for Small and Mid-Size Companies
A recent study showed that customers are 58 percent more likely to tell others about their experience with a brand than they would have done five years ago. One important outlet for this exchange is the social sphere which gives consumers and businesses the opportunity to reach lots of people.
As the taste of consumers align with new market contexts, businesses must look for applicable ways to engage them beyond building traditional relationships. Most customers expect their vendors to engage with them through digital channels. Interestingly, it is not just one channel but an Omni channel approach. This includes the social media, the web, email and other channels.
Small and Mid-size companies must take advantage of these new outlets to drive their brand. The technological and demographic changes that are sweeping across the economic landscape have changed the playing field. Most customers prefer having their questions or problems resolved without needing to talk with a customer service agent. Furthermore, customers want to engage with a brand on their own terms; either through human interaction or a digital channel. Small and Mid-size organizations that do not offer multiple engagement channels may sabotage their relationship with their customers or remain at a competitive disadvantage.
It is important to have a portfolio of services that connect with your customers when and where they want. The Human and digital channels of interaction must be properly optimized. Every business can get a virtual receptionist team which can double as a virtual assistant. They would screen and transfer calls to a representative of a small business based on agreed schedules. Beyond the administrative functions of this team, they can process orders, make outbound calls, answer customer service questions and schedule appointments.
Another important platform is to run an effective digital engagement system. A good digital platform allows your customers to be educated on your business and product offers, amplify the sales process, resolve service issues, connect with prospects, answer customer questions and so much more.
When your Omni channel platform gives an outstanding experience to your customers, they ultimately become your brand advocates. It is essential to buttress the fact that great customer service occurs on multiple fronts. There is no leading brand that can retain a large share of the market by using one channel to reach its audience. Customers need a relevant, compelling and consistent service to remain loyal to a brand. When your business has many advocates pushing its case in the market, it creates a positive impact on your bottom-line.
On the long run, one positive customer experience reduces the number of service inquiries that you get. The customers who are loyal to your brand begin to share their good times with others. The place of good customer service goes beyond the one on one relationship you share with your customers. It is important to entrench your brand and connect with your market through the multiple channels that are available. With a careful forecast, investment and plan, any business can be able to position their brand as leaders with a viable Omni channel framework.