Success Stories

ICICI Securities Limited – Success Story

Humsafar – Dealer Program for Danone

Danone is wholly dedicated to achieving health through food and with a mission to benefit people  every age, in every social and cultural environment and in every part of the world – as many people as possible. Danone has a strong focus on efforts solely  healthy businesses – such as fresh dairy products, waters, early life nutirition and advanced medical nutrition – and it goes way beyond selling food and beverages to actively encourage healthier eating and drinking habits, giving people an essential role in their own and their family’s health capital, in over 130 countries.

The Need:
Danone wanted to increase its sales and incentivise wholesalers for the incremental sales done / target achieved for their product ProtienX.

RewardPort’s Solution:
RewardPort created a slab based program for the wholesalers, where in every wholesaler had to select a slab as per target sales that they wanted to achieve. Each slab has its own specially curated gift catalog which can be redeemed at the end of the program.

Result:
1. Over-achieved the over all sales target by 35%.
2. Higher motivation among the wholesalers to cross the chosen target and reach the higher slab than selected.
3. Great insights of the buying pattern of individual wholesalers in each city, across the country.

Weblink: http://humsafar.promoredemption.com/

AU Special – Loyalty Program

A Non-Banking Finance Company (NBFC) headquartered at Jaipur, Au Financiers reaches out to low-income groups, self-employed individuals, First Time Users/ First Time Buyers and others, at far-flung locations across 10 states in India. Au Financiers provides financing in three primary segments –

• Vehicle Loan
• Housing Loan
• MSME Loan

The customers:

• Customers from : Rural Areas / Semi-Urban Areas/ Tier 2 Cities/ Farmers

Their Presence:
Au Financiers is present in 9 states – Rajasthan, Maharashtra, Gujarat, Madhya Pradesh, Chattisgarh, Delhi, Haryana, Punjab and Goa , where Majority Business comes from Rajasthan (~50%)

The Need:
Au Financiers did not have a customer engagement program. Its customer segment is primarily rural and dispersed in small pockets across the 9 states and doing traditional marketing is not a cost effective method here. Also, low technology penetration makes it inevitable for Au Financiers to use any form of digital marketing campaigns.

RewardPort’s Solution:
RewardPort offered an exclusive program, designed to make Au Financier’s customers journey as rewarding as possible – AU SPECIAL

• A Program developed on SMS & WEB to ensure maximum participation.
• Customers were offered various (Platinum, Gold, and Silver) Tier’s to marry the different/extreme spend patterns, {High/ Med/Low}.
• Personalized membership cards along Individual Login Id & Password.
• Regional language communication for better penetration and understanding.
• Differential Points were offered to Au Fin customer on (On-time EMI payment, 3-month consistency point, 6-months consistency points, add-on purchase points, guarantor/co-borrower, referral)
• An exclusive reward catalogue that offered unique products/ experiences to redeem points earned.
• A unique offer where Au Financier’s customers could redeem the points earned to pay their EMI’s

Result’s of AU SPECIAL Program:

• Increased sales By Including Enticing Awards
• Increase in Market Share
• Repeat Buying
• Retention of existing customers
• It Provided Vital Market Research
• Happy Customers
• Created brand advocates
• Edge over competition

Web Link : http://aufin.promoredemption.com