Once the festive season arrives, every company tries to amp up their game especially the commercial consumer brands. Each brand aims for higher engagement with their audience and customers in any form and medium. They plan events and programs that help in promoting their brand or products to their target group which in turn increase sales of their product. Festivities also mark a stark rise in the social media pages or websites of different companies which are often carried out with the end goal of reaching out to more favourable customers.
Most of the companies focus on collaborating with other brands in order to offer a combination of rewards and festive gifts that may be further booked in bulk by major corporates for festive gifting as well as in the form of loyalty programs that can be redeemed as per the receiver’s whim. Many corporate companies tie up with F&B companies to avail sweetmeats and decorative gifting options. Although corporate gifting is a major trend amongst big companies, it is also very common for them to offer their employees with attractive vouchers, gift cards and loyalty program offers that provide them with an opportunity to redeem them according to their preferred time and avail items that meet their requirements.
Below mentioned are a few ways in which companies can create a successful loyalty program for the festive season:
Cashback is in
It’s a natural psychology of people to get attracted to offers that allow them to get a percentage of their money back in the form of hard cash or even virtual money; that’s precisely how one can cash onto a large section of the working class people. It allows them to shop for a certain amount and receive a fraction of their expenditure in the form of cashback. Tieing up with clothing brands or restaurants that offer a cashback on purchase from them can prove to be a healthy collaboration for both the employer and the employee.
Discount Vouchers & Coupons
Everyone is in a festive mood when any of the big festivals arrive and shopping for their desired clothes, accessories and appliances become a must for many, which is particularly when a company must collaborate with electronic companies, clothing brands, etc as it is highly likely to pull crowd once they see a discount on their favourite item of choice! Coupons also work in a similar way as they help people get a discounted price when they apply a specific coupon applicable to their purchase. Rewarding employees with vouchers and coupons that enable customers to avail a certain discount based on the net purchase amount usually works great and even greater during the festive season!
Freebies & combos
Having a loyalty program that allows you to choose from a variety of products and then getting a free product along with it makes people extremely happy and allows the retailers to sell more items at a fairly good rate. Freebies also encourage people to share good reviews about their shopping experience and also helps in getting free PR from their customers! This can work particularly well if teamed up with restaurants as people are highly likely to eat out during that time and free meals or happy hours, etc. work great during this period.
The world is now run online and thus, it is imperative to be conscious and strategic in placing yourself with the right type of E-commerce website as it is likely to fetch great returns if done the right way. Companies can collaborate and offer their employees codes or referral links to avail a certain product or reward on their partner E-commerce website, which allows the employees to shop straight at their homes or desks without the hassle of travelling to brick and mortar shops to purchase festive articles. This technique projects the company associating with them in a good light along with their own brand which was chosen as their partners. It’s a win-win situation, most of the times!
Loyalty programs can be a great way to encourage people to buy from a particular brand or channel and it also helps in trust building factor or employees towards their company itself. This occurs due to the choice of loyalty program made and the offers made are generally very attractive. The festive season, in general, is a great time to pair up loyalty programs as they make everyone feel like they are getting something extra and are rewarded for the same!
Do you want to boost your sales and reach out to larger audience by increasing sales promotion?
We at reward port offer a wonderful reward matrix for initiating Sweepstakes marketing campaign.
Key Features Reward Port Sweepstakes
- It requires low cost for initial investment with as low as Rs 5 for initiating promotions of product or services
- There are over 100 plus Categories of tangible grand products to offer as instant win sweepstakes
- Provides experiential rewards which are over 50 plus. These awards are evolutionary as they go beyond just being customer reward program and rather try to establish an emotional connect between the brand and the winners of the rewards. Example: ‘Scratch and Win’ a vacation to international destination.
- The set up for the campaign is hassle free and involves zero cost. It starts from filling up the Google form.
- It is easy to sync with your Social Media Properties
- Receive the best customer support as we believe in providing delightful service to the customer till the last mile.
How to improve your business sales through sweepstakes?
The planning stage is crucial for the sweepstake campaign. The strategy building is undoubtedly the first step. Initially, establish the smart and realistic goals desired to be achieved from the sweepstakes. Mostly sweepstakes are offered for no purchase or very low cost and a winner is picked randomly.
The online website of the business needs to have an alert for the ongoing sweepstakes offer followed by sending email newsletter to the target customers conveying the message to contest to win prizes. Once placed, Sweepstakes campaign needs to be tracked and monitored at every step to check for the performance and make the sweepstake marketing campaign a success. You can sit back and relax as we at Reward port will manage the online sweepstakes campaign for you. You need to share your budget and the target audience with us. Also, do keep in mind that people are mostly on the lookout for grand prices worth high value which can encourage them to sign up for the sweepstake campaign.
Post the ongoing campaign on the various social media platforms to connect with the audience. Promote it on these platforms using suitable formats specific to each platform. It is easy to check the likes and comments by the participants to get their feedback. A campaign which is both transactional and social helps in multiplication of reach of your audience. For instance, encourage the customers to share their winning moments or their purchases on the Facebook platform and share it with their friends.
Utilize PR for announcing Bumper prize winners. Also, videos are a very good option for reaching out to larger number of customers as its click through rate is usually higher and you can expect more number of participants entering the sweepstake contest.
Lastly, incentivize your customers by providing gifts for referring to a friend to accelerate the performance of the free giveaways online. This proves to be beneficial as these participants are more likely to develop into strong brand ambassadors of your brand.
Despite it being a slightly low-key celebratory day, it has gained enough popularity on the social media at least. And hence, capturing a huge section of audience becomes quite easy on different social media platforms. Here are a few ways, you could cater to your employees/audience and market the idea of Father’s day to them:
Promote on Email
Irrespective of your company being the type that celebrates such days or not, or if you don’t specifically cater to the type of audience that does, promoting in-house events related to the day or events that are in correspondence to the same can be promoted within your target audience. Building up on catchy headlines/subjects for such promotional emails are highly likely to attract greater audience.
It can be a significantly healthy and fruitful idea to have your company approach local restaurants, eateries, bars and even fitness centers and partner with them and host vents or promote deals and offers that cater to the audience who are likely to be attracted by the same. Some offers such as ‘Bring your dad & the beer’s on us’ or ‘Like father-like son fitness challenge’, etc can prove to quiet a hit amongst younger generations.
Rule on Social Media
Having set up a contest specifically promoting the bond between fathers & children can be a great idea too. Running a contest that encourages people to post selfies of themselves with their father or having to write the funniest incident they shared with their children/father can also turn out to be a successful strategy to grab attention. Having the winners announced & distributing a promotional voucher or even a freebie of your own brand can do the company a whole world of good.
Spoilt for choice
Making your audience/customers part-take in events organised by you that celebrates father’s day & having fun games and rules set up for the same could be quite interesting. Partnering with fashion brands or clothing lines can also be an off-beat option but still quite impressive, though mothers are more likely to be interested in the shopping part, but that’s where it gets better. Your sale/event can have all the members of the family invited and participate in a game that requires them to select pieces of clothing each & the father gets to pick his favorite which can be given to him as a prize or at a discounted rate, etc.
These are some of the fun, interesting and practical ways to market Father’s Day to people in a more economical, interactive and impressive way for a wide range of audience.
Give your brand the edge it needs with RewardPort. Get end to end solutions for all your sales promotion needs! Team up with the best in the business to to make your most loyal customers feel rewarded with innovative loyalty programs that truly make a mark.
It is the age of the millennials — also commonly known as the Gen Y. This savvy generation not only comprises smart customers, but also include decision makers in top firms. Holding the largest share in the consumer marketplace, they have taken it hands on to change the rules of how brands engage and conduct their customer-experience design. It’s both easy and difficult to gain millennials’ loyalty. But the job is half-done once their tech-savvy psyche is grasped!
- Customer-facing technology can’t be slow or complicated
Millennials have always embraced and aligned themselves with technology. So a user experience that is not friendly, simple, fast and advanced, is generally frowned upon by consumers. Companies should be careful not to present an obsolete process or a complicated system to consumers that will keep them away.
- Smartphones have been the norm for millenials
Millennials are used to getting everything immediately and experiencing everything in real time. The queries need to be attended to as soon as possible and in an authentic language; otherwise, the customer moves on to someone else who understands him/her more.
- Purchasing, for millennials, is a social experience
Engaging on social media is a part of everyday life for millennials. Often, these posts concern their consumption activities, their next purchase or what they might be looking for. This greatly affects businesses — as the opinion and review of one consumer could influence another.
- Millennials seek an authentic and engaging experience
Which is why the company website should include a FAQ page — how to go about making a purchase, detailed repercussions of what could go wrong, or any sort of guidance. This can be done either through articles or videos — where customers can discover quick-fix methods and find instant solution to all their problems.
- Interference or help from customer care is considered tedious
This means that they are self-reliant too and do not need customer-care executives getting in the way, just to mess up their whole experience. More often than not, they would prefer self service.
- Surprisingly, they also want to co-exist
They’re open to new experiences and want to associate with the brand more than with just a transaction. To speak plainly, millennials are adventurous and seek the same from the brand. For example, a cause supported by a favourite company would also be supported by the loyal customers.
The bottom line is that — nothing with the millennials can be taken for granted. The skeptical approach of the previous generations also needs to be done away with. They move fast, like to experiment and are prone to changing loyalties only after one bad experience. It would also be good to know what the target audience is, in order for customer service to be innovative, seamless and top-notch on the whole.
Brands have been utilizing loyalty and rewards program within their customer community to keep their customers happy and well away from competition. From loyalty cards, discount coupons to scratch & win offers, brands have been using rewards as an incentive to create a customer base and also keep them loyal to the brand.
In the new digital age, such rewards have been upgraded. Digital rewards are the new ‘in’ thing that bring many advantages to both the customer and the brand. From making it easier for the customers to get their rewards to spreading the word about a brand, digital rewards have given the marketplace a new tool to expand brand reach and loyalty.
Digital rewards are both diverse and abundant. These are a few up-and-coming rewards that are catching the eye of the marketers:
According to a study by Mercator Advisory Group, it was found that in 2015 most of the money spent on gift cards was redeemed as eGifts. With the heavy increase in digital buying, it makes more sense for brands to motivate customers through eGifts.
Moreover, brands can also use eGifts to rewards employees to acknowledge their hard work on projects or commemorate special occasions. This builds the confidence in the employees and helps with brand loyalty.
Coupons and codes
With greater numbers opting for online buying, it makes sense for brands to give their offers and discounts in the virtual world. Coupons and codes that are sent exclusively to loyal customers makes them feel special and helps retain them.
Incentives like cash backs and discounts, mobile wallets have taken online marketing by storm. Creating a niche where customers are incentivised for their buying behaviour has only increased the appeal of mobile wallets.
Benefits of digital rewards program
Increases the brand’s value
The power of digital rewards is that it gives the customer a sense of empowerment. With every amount they save or a prize they win, it helps build an image of a brand that it is not in business for the profits. It builds the image of a brand that genuinely cares about its customers.
Provides the customers with more choices
The brand gives the customers the option of choosing the kind of rewards they want. Either it would be as loyalty points that can be redeemed for discounts or gifts or in the form of promotional codes that are given to an exclusive customer community.
Each reward program is made around the customer, their preferences, previous encounters with the brand and their redemption history. This makes the program more relevant and useful to the customer.
Unlike the days when one had to send a letter to a brand with a token to get a gift, the digital rewards program helps both brands and customers get instant rewards. As soon as a customer provides a preferred action (like, tweet), the customer is provided with their reward. It needs less effort from the customer too.
Get rewarded anytime, anywhere
There is no limit to the application of digital rewards. People can be rewarded just by signing up for a newsletter and this can be done from anywhere. Because of the high mobility of the digital market, people can redeem their rewards just about anywhere.
Brings positive interaction between brand and customer
Everybody likes free gifts. Digital rewards help people collect more rewards doing what they do the most nowadays – being a part of the social media sphere. Reward programs also help in spreading the news about a brand since people share the newest offers with their friends and family.
Incentive to be a loyal customer
With the reward point application, people tend to stay loyal customers to get greater rewards over time. But the rewards need to be good enough to keep the customers interested.
Helps engage on the social media
Facebook and Twitter are where most of a brand’s customer base is situated. Potential customers also reside in the digital sphere. Having current customers talk about a brand on their social media helps in increasing exposure and value. Digital rewards do just that by giving customers freebies when they engage with the brand on social media.
The cost of setting up a digital rewards platform takes less money than the traditional card-based loyalty programs. It is also easier for customers to check-up on their points and look for other offers that are available.
As can be seen, ‘digital rewards’ is the new mantra to creating a brand identity that is more personal and effective.
With RewardPort programs, your brand gets higher visibility among its customers.
A recent study showed that customers are 58 percent more likely to tell others about their experience with a brand than they would have done five years ago. One important outlet for this exchange is the social sphere which gives consumers and businesses the opportunity to reach lots of people.
As the taste of consumers align with new market contexts, businesses must look for applicable ways to engage them beyond building traditional relationships. Most customers expect their vendors to engage with them through digital channels. Interestingly, it is not just one channel but an Omni channel approach. This includes the social media, the web, email and other channels.
Small and Mid-size companies must take advantage of these new outlets to drive their brand. The technological and demographic changes that are sweeping across the economic landscape have changed the playing field. Most customers prefer having their questions or problems resolved without needing to talk with a customer service agent. Furthermore, customers want to engage with a brand on their own terms; either through human interaction or a digital channel. Small and Mid-size organizations that do not offer multiple engagement channels may sabotage their relationship with their customers or remain at a competitive disadvantage.
It is important to have a portfolio of services that connect with your customers when and where they want. The Human and digital channels of interaction must be properly optimized. Every business can get a virtual receptionist team which can double as a virtual assistant. They would screen and transfer calls to a representative of a small business based on agreed schedules. Beyond the administrative functions of this team, they can process orders, make outbound calls, answer customer service questions and schedule appointments.
Another important platform is to run an effective digital engagement system. A good digital platform allows your customers to be educated on your business and product offers, amplify the sales process, resolve service issues, connect with prospects, answer customer questions and so much more.
When your Omni channel platform gives an outstanding experience to your customers, they ultimately become your brand advocates. It is essential to buttress the fact that great customer service occurs on multiple fronts. There is no leading brand that can retain a large share of the market by using one channel to reach its audience. Customers need a relevant, compelling and consistent service to remain loyal to a brand. When your business has many advocates pushing its case in the market, it creates a positive impact on your bottom-line.
On the long run, one positive customer experience reduces the number of service inquiries that you get. The customers who are loyal to your brand begin to share their good times with others. The place of good customer service goes beyond the one on one relationship you share with your customers. It is important to entrench your brand and connect with your market through the multiple channels that are available. With a careful forecast, investment and plan, any business can be able to position their brand as leaders with a viable Omni channel framework.
It is interesting to talk about a subject that is creating so much buzz across various business circles. There is a lot of evidence that points to businesses enjoying higher sales through active engagement of their point of sales units. The influence of the out of store online activities on in-store purchase decisions is unique and worth a close look. The moment a consumer is about to do a transaction; it is critical to build loyalty and create multiple income channels for your business.
The message of marketers to attract customer interest in various brands has reached a saturation stage. Sadly, this has led to a point of diminishing returns for marketers who operate in various industries. This means that any business that wants to stay ahead of the pack must be able to communicate with its consumers at the right moments in order to win the lion’s share of the customer’s attention.
One of the best ways to engage this opportunity or business dynamic is to envision the engaged consumer as a segment all by itself. Many brands have an opportunity to engage a great number of their clients but are not paying attention to this new trend. It is important to give a high priority to this move in order to draw customers that would be loyal and valuable to your brand in the long term. Here are 4 of the channels of engagement at the point of sale of consumer goods that is generating the right results:
Text Message promotions
Shoppers can be enticed to enter contests while shopping with the use of an effective text message. It is important to get the buyers’ consent in order to interact with them and build a strong following for your brand through their mobile device. About 67% of individuals do their shopping through a mobile device so this is a channel that must not be overlooked. You can create a trend by telling them the best time to shop while tying it to various store locations where you may want to drive increased sales.
Email Coupon programs
Consumers can register to receive limited time offers and coupons from their favorite brands. They opt in for such messages/communication from in-store promotions, brand websites, text message, mail messages or in response to calls. You can track the conversion rate from this medium and further understand the location from which the consumer makes the purchase. This can help you to build a strong data and dominate the market that you serve.
Consumers are encouraged to register on the sites and provide important details about themselves. The data would capture their social network profile, information about their household and this can aid the message, research, segmentation or relevance of your sales approach to reach them. This can help you create a stronger engagement with even the most passive customer on your list.
Social media connects brands to their customers like no other channel. When this avenue is well harnessed, it can influence the shopper’s behavior and increase the profit margins of any business.
Every sales promotion begins with a business or brand making the right offer. This is true of one-time
marketing concepts that help in boosting your short-term revenue or expanding your business.
The ideal sales promotion offer needs to have the following components:
- Align with your competitive edge
- Creates real value for your clients or customers
- It is relevant
The usual strategy is to go for conventional offers like Discounts , extra of the same product, a related product by the same company or a freebie of excess inventory. Lets look at each aspect
- Discounts – these work always, but to a extent. A brand cannot forever be giving discounts and get identified as “discount” brand.
- Extra of the same product – this is a slightly better strategy than giving discount as it gives a better perceived value to the customer.
- Get a related product – Good if want to sample your new offering that does not conflict with the existing product category
- Give a free from your excess inventory – This may save you some monies but could give the customer a wrong impression if not communicated right.
The new approach to sales promotions is to catch the fancy (and the spend) of your customers by giving them something which is aspirational and has a much higher perceived value. Two things stand out:
- Offer a service – Run a promotion that rewards the customer with something exciting that matches the target profile like Movies, a spa experience or mobile recharge .Something that gives instant gratification and has a high perceived value and is relevant
- Sweepstakes with assured gift – Everybody loves to win. An assured prize giveaway with a chance to win a grand prize appeals to all. A sure win gives instant gratification and gets the brand love and a chance to win big like a car / mobile phone / dream holiday keeps them engaged .
When you have decided on the sales promotion plan that you want to implement, it is important to prop up its message and communicate effectively. This is the point where many businesses miss it in their campaigns and marketing efforts. This failure usually happens in two ways:
- They do not effectively promote their program to their clients and potential customers
- They use the wrong message or marketing tools to reach their audience
- The rewards are not exciting enough
- It’s not easy to get the free gift
A close look at the first point shows that the default sales promotion drive of most businesses is to advertise. However, advertising adds to the expense that an organization incurs. The cost of running a media campaign is high and the returns may not justify the investment made. Research shows that price-sensitive shoppers may be attracted by an advert but may not return to consummate the purchase or transaction.
There are effective ways to drive sales promotion and some of them would be discussed below.
Use your Store effectively: It is ideal to make full use of your store signage to woo buyers to the products you have on offer. The employees can strengthen the stakes by mentioning the promotion to your customers. Employee stickers/tags/buttons can talk about the promotion while promotional flyers can also do a good job. Reminders on receipts or the use of an inexpensive sticker or rubber stamp can help to drive the best returns for your business.
Embrace the Internet: You can give a strong voice to your Sales promotion by highlighting it on the main page of your website. You can create a page that talks about your promotion and draw in a strong following by offering freebies which can help you build lists for future marketing efforts.
The Telephone: Your employees can harp on the promotion to anyone that calls your business or you can change your answering machine message to let customers know about what you are doing.
Email – You are sending out hundreds of emails everyday. Add the promotion to the footer. Its zero cost free media.
There are other powerful media which you can harness to generate the right results for your sales promotion. They include Flyer distribution, use of conventional media and word of mouth. It is important to get the word to as many people as you can through these channels. It is vital to mention that you can have a great sales promotion plan but without a strong marketing base to drive it; no one will know about it and this can lead to failure.
The best sales promotion is simply anchored on understanding your market and driving your plan to bring the returns you desire. There is a thin line between success and failure in this range but following some of the rules listed above would get the job done for you.
There is one Marketing question that always begs a detailed answer – What is the right way to go about planning a product promotion activity? It’s easier asked than answered. Over the many years that we have been working with Marketing divisions across Industry types, we have actually drawn up a list of 10 important issues that Managers must consider while planning a Promotion. While they may not be in Chronological order, each point jostles for attention. This is an attempt to assist the Marketing manager build a template for every promo; remember every promo needs the same amount of consideration before an idea is finalized.
1. Identify the role of incentivization
Providing added value to customers by making available an “incentive” instantly influences purchase. If the customer is convinced that he is getting more than the value he is spending on the product, it will persuade him further to make the purchase. The strategy lies in convincing the customer that he will not only receive the worth of his rupee but also supplementary benefits. These incentives may be in the form of free samples, gifts, discount coupons, demonstrations, shows, contests etc. All these measures motivate the customers to buy more and thus, it increases sales of the product. The promotion must be able to change the perceived value or price of the product or service.
2.Communicate with your consumer – offline & online.
Social media, smart-phones and the Internet are the buzzwords of marketing of the future. The customer is becoming more and more technology-friendly and accustomed to the ways of approaching products through these media. By making product promotions accessible via such media, the customers are significantly encouraged to utilize the benefits offered to them. Not only do these media influence the behavior of the customers, it is the swiftest and most effective way of reaching out to your befitting target-audience.
3. Collect, manage & nurture data.
Sales promotions are not only effective in the acquisition of new customers but also in the retention of your existing customer-base. It is essential to recognize the significance cultivating a relationship with your existing customer-base. In-order to develop and nurture relationships, it is important to firstly collect and create powerful databases. Secondly, they must be managed to eliminate unusable data in order to effectively target the usable database. The customers must be made to feel their value in the company in order to extract long term loyalty.
4. Be relevant
Sales Promotions must not only be relevant to the type of product being sold but must also suit the needs of the target-audience. If the customers are able to relate to the promotion being offered are able to comprehend it effortlessly, then the chances of the promotion resulting into a sale are higher. The sales promotion must also be able to hit the consumer at a particular behavioral stage.
5. Make sure to Customize and localize
The promotions offered must be customized to suit the requirements of the customer with regards to their demographics and psychographics. The promotions must be also be designed according to the attitude & behavior of the target-audience. They must be able to provide instant gratification on a temporary basis in-order to convince the customer to take immediate and simplistic action to achieve results of the offer.
6. Clarify objective and provide tangible benefit.
The customer will only be convinced to make the purchase of the product if they feel the value they are receiving is more than the amount they are spending. The customers must be able to measure the added value they receive along with the purchase. By offering clear objectives of the promotion, the brand is able to foster a trustworthy relationship with the customer – which is key in terms of long-term loyalty benefits.
7. Maintain timing, duration and frequency
Sales Promotions if introduced at a appropriate time can yield greater results. India is a very time driven economy; festivals, occasions and seasons are great influencers in the consumer’s purchase decisions. The promotions must be able to provide the customers with instant gratification over a temporary period and must not be repeated too often, as the customers will then be unable to differentiate the added value of these offers in comparison to the original product.
8. Engage your customer
The customer wants to be felt important and appreciated; and if the brand recognizes this need of the consumer and nurtures it, they can witness groundbreaking results. The brand must endeavor to involve the customer in promotional activities as much as possible. Any activity that engages the customer to interact with the brand – for instance contests, sweepstakes or coupons will instantly appeal to the customer’s psyche and induce a sense of association and bonding with your product.
9. Integrate sales promotion with the communication strategy
Sales promotion is an aspect of a promotional mix that includes –advertising, personal selling, direct marketing and public relations. While sales promotion is an effective tool itself, it must be used in accordance and relation to the other tools of the marketing strategy as well. Once the promotions are complemented by the other elements of the promotional mix, the efficiency of this tool will automatically be intensified.
10. Integrate sales promotions with social media
Sales Promotions must be run on social media such as _ Facebook, Twitter, Foursquare. Linkedin and Pinterest. Sufficient word of mouth is generated via social media that not only increases awareness but also heightens reach of the promotions. Integration with social media immensely intensifies the effectiveness of the campaign. The reach of social media must not be overlooked and must be used effectively to create viral effect.
Numbers never lie and if numbers are to be believed, take a look at following industry figures of impact of sales promotions:
- Total Reach Value: 90%
- Total Recall Value: 89%
- Positive Impression On Customer: 52%
The relevance, reach and impact of meticulously planned sales promotion on customer behavior is unsurpassable; which inversely also means that if your sales promotion is not planned well, it could negatively affect your brand and business with equal values!
So, how would you ensure a flawless sales promotion plan that affirmatively reaches and affects as many people as possible? Here are the common mistakes that you should avoid to maximize the impact and minimize the remorse:
1. Thinking Single Channel
Sales promotions can elevate the sales and profits dramatically in a short time. To fetch optimum outcomes of the sales promotion activity that took much of your hard work and huge capital, it is necessary that you utilize all the channels of promotion available to you. The current advancement of print and digital media offers a beautiful amalgamation to explore infinite opportunities to boost your sales and brand value. When your consumers see you everywhere, they get inured to your brand and you gain their acceptance. Do not keep it only online (which may be fine if you are an online company) or only print promotion. Integrate all the channels ingeniously to stand ahead the crowd.
2. Not Setting A Goal Or Deadline
Launching a sales promotion program without fixed deadline or measurable goal will lead it to whole big null point. Set a start date and end date to streamline your efforts to complet everything within the stipulated time frame. This will help keeping each component of the program in track. By setting up goals, you will always have a figure in hand to achieve and to measure the success of the campaign.
3. Fixing On Presumptions
Don’t presume customer’s behavior. Never plan your sales promotions assuming that the segment you have created defines your real or limited customer base. It is very much possible that a profitable share of customers in high concentration is in the segment you do not tap your sales promotions for. Study your data patterns well to have a diverse profitability.
4. Not Solving It For Each Stakeholder
While planning your sales promotion program keep in mind how would it impact each of your stakeholder or retailers or any other patron associated to your organization. You may launch a promotional plan that attracts new customers with some special offer or benefit but would it be fair for your regular and loyal customer who may not have that benefit? Take each stakeholder into your consideration for an overall successful sales promotion program.
5. Making It Too Complex
Keeping your sales promotion plan simple makes it easy for you as well as your customers. Your customers will feel more connected and involve when the processes are simple without much complicated terms and conditions. With a simple sales promotion activity, capturing, handling and processing the data for result analysis and profit calculation gets extremely easy and effective. So, do not unnecessarily complicate things.
6. Not Keeping It Relevant
Relevancy is the essential most factor of any sales promotion program for its success and positive outcomes. Relevant program helps you in targeting your right customers and communicate with them for awareness and sales. Relevancy of the sales promotion plan also ensures that your customers are reminded about your brand or product with full intensity.
7. Communication Gap with yourTeam
For successful promotional plan, it is imperative to involve and inform all those part of your value chain that includes your team members, distributors, retailers about your plan. This provides the required thrust to pull it to an extended level for broader effect and profit.
8. Not Testing Your Assets
This is a very common mistake that is easiest to avoid. It doesn’t take much to test all your assets that you plan to consume within your promotional program to be active, available and useful. For example, you may roll on an email campaign with a broken link due to lack of adequate testing. This is a sheer waste. Avoid it.
9. Not Capturing The Data
Without capturing the data appropriately, it is impossible to measure the effectiveness and successfulness of any activity. Capture the data to realize if your plan has delivered what you expected. Capturing the data can also benefit you to apprehend new market segments and opportunities that you never thought of before.
10. Not Using The Captured Data
This is the biggest mistake companies commonly get trapped into. Before planning the next sales promotion plan, it pays largely to dig in the previously captured data to concentrate upon profitable segments along with exploring new dimensions for unconfined growth.
For a short word, make your sales promotion plan to attract new customers while also encouraging your brand power and loyal customers effectively.
These are a few common mistakes you need to be aware to ensure a flawless sales promotion. You should do everything possible to learn whatever you can about the complexities and nuances of your industry or profession–and not just once, but regularly. By knowing the potential bottom-line of impact of your sales promotion, you’ll have the information to invest the energy necessary to host a strong flawless sales promotion that will deliver boosting results over the time period it covers.