Women Horlicks: Zomato Voucher

Case Studies Food & Beverages
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HUL wanted to run a women’s day campaign on women’s Horlicks SKU at modern trade outlets

Offer: Buy Women’s Horlicks pack and get assured Rs.100 Zomato Voucher.

Results: The campaign is currently live in market, but HUL received a very positive response on the promo at the stores, they experienced increase in sales on their products targeting women in the first

Week of the campaign itself.

OUR CASE STUDY

Abbott India Ltd

Challenge: Managing end-to-end incentive program for distributors efficiently.

Solution:

  1. RewardPort registered addresses and email ids of all distributors by getting a form filled with their company seal & signature and digitizing it
  2. Created reward catalogue for 5 slabs with 4 gift options in each slab category
  3. Deployed an account manager and operations resource for timely MIS & escalation management
  4. Created a full-proof reward delivery system eliminating pilferage of gifts and theft/misuse by parties
  5. Created periodic schemes for retailers- free recharge on billing of Digene products

Program mechanics: We receive a data file from Abbott team with address and gift option details of the qualified distributors every month. Tangible gifts are dispatched directly on the addresses and e-vouchers are emailed on their registered email id.