Campaign Period: 2015- 2016
Drop in sales of Dr. Reddy’s OTC products in the state of Karnataka, due to intense competition and lack of inputs by sales team at Dr. Reddy’s in Karnataka.
An effective incentive program based on SMS system where sales representatives can earn points on every sale of Dr. Reddy’s SKU’s. A catalogue was designed keeping the sale representatives profile in mind. The products/services in the reward catalogue were kept as low as Rs.100/- so that the sales representative could redeem their points more frequently.
Dr.Reddy’s field force were given enrollment forms which captured details such as Name, phone number, address etc. Once the enrollment was done the data was uploaded to RewardPort backend.
Sales data was recorded and sent to RewardPort for updation at an interval of every 15 days. RP’s software sends an auto generated SMS to the Sales representatives informing them about the points updated in their account. Post points updation the Sales representative can redeem his points when the redemption window opens through a SMS