Colgate

Case Studies Personal Care
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Colgate wanted to run a promotion on the occasion of ‘Big Days’, celebrated during the week of 26th January every year. They wanted to offer rewards to every consumer shopping for family packs of Colgate products. Based on the insights and learnings from past successful campaigns, RewardPort suggested running assured reward campaigns with an added benefit to the consumers, allowing them to choose their own experience. The reward partners included Cure.Fit, Vedantu & Zee5. The campaign is successfully running across all modern trade stores in India.

OUR CASE STUDY

Abbott India Ltd

Challenge: Managing end-to-end incentive program for distributors efficiently.

Solution:

  1. RewardPort registered addresses and email ids of all distributors by getting a form filled with their company seal & signature and digitizing it
  2. Created reward catalogue for 5 slabs with 4 gift options in each slab category
  3. Deployed an account manager and operations resource for timely MIS & escalation management
  4. Created a full-proof reward delivery system eliminating pilferage of gifts and theft/misuse by parties
  5. Created periodic schemes for retailers- free recharge on billing of Digene products

Program mechanics: We receive a data file from Abbott team with address and gift option details of the qualified distributors every month. Tangible gifts are dispatched directly on the addresses and e-vouchers are emailed on their registered email id.