Colgate: Cashback Offer

Case Studies Personal Care
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Colgate wanted to increase the off takes of its Strong teeth SKU

Offer:  Buy Colgate Strong teeth and get assured Rs. 10 cashback, few lucky winners can also stand a chance to win cashback upto Rs. 500

Results: This the second round of campaign executed by Colgate, previously in 2021 they ran a promo offering Rs. 5 as assured cashback. After the success of previous campaign Colgate planned a similar

campaign with higher value reward.  For the first round the redemption received was around 10-11%

OUR CASE STUDY

Abbott India Ltd

Challenge: Managing end-to-end incentive program for distributors efficiently.

Solution:

  1. RewardPort registered addresses and email ids of all distributors by getting a form filled with their company seal & signature and digitizing it
  2. Created reward catalogue for 5 slabs with 4 gift options in each slab category
  3. Deployed an account manager and operations resource for timely MIS & escalation management
  4. Created a full-proof reward delivery system eliminating pilferage of gifts and theft/misuse by parties
  5. Created periodic schemes for retailers- free recharge on billing of Digene products

Program mechanics: We receive a data file from Abbott team with address and gift option details of the qualified distributors every month. Tangible gifts are dispatched directly on the addresses and e-vouchers are emailed on their registered email id.