Cargill – Acti Heart

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NatureFresh, one the fastest growing brand in India, follows the principle of providing the ‘best of nature’ to the cosmopolitan consumer with a range of products that facilitate an active lifestyle. The cooking oil – Acti Heart is one such product that was being introduced and to create awareness, we ran a promotional campaign rewarding the consumers with Paytm Cash. The campaign ran successfully across select modern trade stores in North India.

OUR CASE STUDY

Abbott India Ltd

Challenge: Managing end-to-end incentive program for distributors efficiently.

Solution:

  1. RewardPort registered addresses and email ids of all distributors by getting a form filled with their company seal & signature and digitizing it
  2. Created reward catalogue for 5 slabs with 4 gift options in each slab category
  3. Deployed an account manager and operations resource for timely MIS & escalation management
  4. Created a full-proof reward delivery system eliminating pilferage of gifts and theft/misuse by parties
  5. Created periodic schemes for retailers- free recharge on billing of Digene products

Program mechanics: We receive a data file from Abbott team with address and gift option details of the qualified distributors every month. Tangible gifts are dispatched directly on the addresses and e-vouchers are emailed on their registered email id.