Bar One

Case Studies
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Bar One or Bar•One is a popular chocolate bar invented and manufactured in South Africa by Nestlé and sold in South Africa and India. It is similar to the English Mars Bars and consists of a layer of malted nougat with a caramel topping and covered in milk chocolate.

THE PROBLEM

Nestle wanted Bar One to be associated with a fit audience. While it is a chocolate, it wanted to be perceived as a healthy choice for those who look after themselves. Nestle approached RewardPort and mandated us to come up with a solution that ties the chocolate brand with a healthy mindset.

THE SOLUTION

RewardPort understood and studied the problem at hand suggested a program that was rewards centric for Bar One. Our insight team conceptualised an attractive offer for customers of Bar One. Through a sweepstakes campaign, the customers could take home a powerful Firefox cycle every hour, along a range of appealing gifts that could be won.

THE RESULTS

RewardPort understood and studied the problem at hand suggested a program that was rewards centric for Bar One. 

OUR CASE STUDY

Abbott India Ltd

Challenge: Managing end-to-end incentive program for distributors efficiently.

Solution:

  1. RewardPort registered addresses and email ids of all distributors by getting a form filled with their company seal & signature and digitizing it
  2. Created reward catalogue for 5 slabs with 4 gift options in each slab category
  3. Deployed an account manager and operations resource for timely MIS & escalation management
  4. Created a full-proof reward delivery system eliminating pilferage of gifts and theft/misuse by parties
  5. Created periodic schemes for retailers- free recharge on billing of Digene products

Program mechanics: We receive a data file from Abbott team with address and gift option details of the qualified distributors every month. Tangible gifts are dispatched directly on the addresses and e-vouchers are emailed on their registered email id.