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Client Profile

WorldSpace, Inc. was founded in 1990 with a mission to provide digital satellite audio, data and multimedia services primarily to the emerging markets of Africa and Asia. A pioneer of digital satellite radio, the company's mission is to provide a variety of high quality programming through a subscription-based service that uses low-cost portable satellite radios. WorldSpace is the first and only company with rights to the world's globally allocated spectrum for digital satellite radio. Its broadcast footprint covers over 130 countries including India and China. WorldSpace broadcasts 62 channels - 32 of which are content provided by international, national and regional third parties. These stations represent the most popular international music formats including contemporary hits, country, classic rock and jazz.

Situation

WorldSpace wanted their current subscribers to renew their subscription for their digital satellite radio.

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