Sales – The word doesn’t go well with many of us. It has the tendency to pull our attention towards a lot of never ending hard work to attain a certain amount of desired result. Not sure how many of us would agree on this but every single job is somehow related to sales.
We are either getting paid because someone is selling products made by us or we are selling some products made by someone else. Believe us or not but sales are as important as the air we breathe. And with every passing year, it has been becoming more progressive.
What’s in store for sales in 2025? Videos replacing text in emails, increased focus on sales training, the rise of micro-influencers, messages replacing calls – there are many things to look forward to. Let’s find out.
1. Automation, AI, and Machine Learning
Advancements such as email intelligence are already making the sales process more efficient and it is likely to continue in 2025 as well. Big data is slowly changing the way business decisions were made earlier. There is advanced machine learning training that works on success outcome data and can help train sales development representatives(SDRs).
Their conversations can be recorded, translated, transcribed, and presented to their managers. With so much new technology merging into sales, it will be possible to figure out metric-centric selling to analyze each sales-based role and turn focus into more customer-centric approaches.
Bosch have sensors embedded in their washers and dyers. And they can actually alert the service center when some application is not functioning.
2. Hyper-Personalization
Personalization is rapidly becoming an essential part of sales and marketing. With the constantly increasing competition, brands are always looking for new ways to attract and engage customers. Hyper-personalization becomes an important aspect when it comes to customer engagement in 2025.
By offering personalized rewards and experiences, you can make your customers feel valued and encourage them to spend more on your brand. You can segment your customers based on their interests/buying behaviors and offer personalized rewards to each segment to ensure that every customer feels valued and appreciated for their purchases.
3. Rise of subject matter experts
Subject Matter Experts (SMEs) are changing the way businesses and consumers interact with each other. Modern customers don’t communicate through traditional mediums of communication when social media revolutions are in full swing. These days consumers check your social media pages first and then go to your website.
And if you don’t know your pages inside out, chances are you losing a large number of your prospective customers. SMEs, such as digital marketing specialists, can help you with deep insights and value selling. They are worth hiring and they can provide you a deep understanding of the solution landscape.
4. Customer Relationship Management (CRM)
It’s 2025 and the ‘one for all’ type of strategy doesn’t work anymore. Customers now need personalized experiences. The concept of CRM aims at gaining long-term oriented customers and it’s hugely technology driven. The primary focus of CRM is on customers rather than products.
For example, bonus points, collective numbers, and cash back options are offered to improve customer experiences and engagement rather than just selling products. Good customer experience will itself bring you more sales.
5. Videos replacing texts on mails
Video/GIF prospecting emails have been used in B2C communication for a while now but marketers never used them in a terribly targeted manner. AI is helping B2C sellers to send video-based sales emails to get through hard-to-reach decision makers working in SMEs and business houses.
Marketers are using videos to split-test among a vast list of subscribers or landing page visitors.
6. More focus on micro-influencers
After a few targeted aggressive selling from top influencers, advertisers have started to niche down and find more customer centric approaches to get products in front of consumer’s eyes. Big influencers are always concerned about who and what they recommend since they don’t want to turn off any of their followers. Thus, they leave the doors opened for micro-influencers to enter.
It is still early to predict the upcoming future since technology is ever progressing. But whatever it will be, staying updated with new updates and trends should be the main focus for every organization to drive sales.
Using traditional methods would be a failure if you don’t implement AI and machine learning in analysis. With social media platforms introducing new features such as live video streaming, and video carousel ads, the competition will become more intense.
Achieve Your Sales Goals With RewardPort
RewardPort is a leading rewards and loyalty solutions company that helps businesses boost their sales and revenue by improving the experiences of different business prospects, including customers and channel partners. The team of marketing experts at RewardPort can help you design effective sales promotions or loyalty programs for your B2B or B2C customers. The team ensures that your program aligns with your marketing goals for maximum effectiveness.